Anthony: You’ll be looking in a hundred clicks. I’d be happy if we get sort of 40% conversion. So, 40 people joined and if I make two sales from that on the front end, that’s not too bad. You know, sort of a 4% conversion um so you get the two sales from there, so 5% conversion, should I say.
Mike: And I mean, that’s just — that’s just for like instant gratification there. You — I think, with this kind of thing, you have to think about it in the long run, You’re gonna have those 40 people on your list. Of course, you’re gonna lose — you’re not gonna keep them forever on your list most likely. You’re gonna lose some to unsubscribes and and maybe, they’re no gonna open all the time and who knows, but it’s — it’s something where I think people really need to think in a long term with this kind of an investment.
Anthony: Yeah, you know, you absolutely spot it. In the same way, you know, I was thinking there’s a lot of business models out there and in the same way, you know, there are big marketers those who sort of give away 100% commission on their product, you know, sort of 40-, 50-dollar product. If they got a funnel behind it where they’re making several thousand dollars in their back end, they know it’s worth them giving that away. And in some case, there’s a lot of guys out there, they’re not just giving a 100% commission, they’re giving out like 200- or 300% commissions because their funnel converts. So, you’re absolutely right. With this particular business model, what — the way you got to think of it is my back end is those solo ads. So, yet you know you have those people coming through. You’re building your list. You do want that instant gratification as much as possible because in that way you can reinvest. You’re not having to sort of continually deep it into your own pocket but as you say, you always gonna have in mind all these people on my list and they’re gonna be eyeing balls effectively for offers that I’m gonna send them going forward. And um, of course the other thing is why I don’t forget for other people to remember with this, they don’t just have to send solo ads. You know, they can — they can send affiliate offers if they want to. They can send their own offers if they want to. They can just send hey how are you videos if they want to, you know, to build a relationship, that kind of thing. Solo ads is just part of, you know, part of the whole sort of chain, really. That’s the way I tend to look at it.
Mike: That’s another way of monetizing your list and if — I think that, I think from the research that I’ve done with solo ads is you have to be really careful about how you treat your list because I — if you just are just mailing your list with solo ads or any kind of advertisements, if you’re sending them affiliate ads all the time and you’re not providing any value to them, they’re — they’re gonna realize it. They are real person. They’re gonna say ok, enough. This is just — I’m not getting any good stuff from this guy. I’m out of here.
Anthony: Yeah. Yeah, you know, you’ve absolutely spot on it with what you’re saying. It’s interesting because solo ads with some marketers, you’re okay with having a bit of a bad name. You know that thing, oh yeah, it’s just churning and burning. It’s just hammer, hammer, hammer. But as you say, it’s basically — it’s not different from affiliate marketing. You just got and paid upfront, that’s it. So, still be — again, I think it’s not only the perception from outside the industry but sometimes from inside. You know, people who do start selling solo ads, they — they think they gotta send everything. If there’s something or whatever sort of somebody comes to them and says, “I want you to send this”. They think, oh I have to send it. You know, don’t wanna upset them and don’t say — you know, they want the money, etcetera, etcetera. But there in, you know, lies a problem as you say coz you’re building a list. So, be discerning in what you send. Um, you know, there’s a several of them, sort of mention sort of networks or MLM, things like that. There’s a lot that came along about sort of 18 months ago that when they first came along, it was great. Everybody was sending to them and we were getting great results. I made a lot of money selling solo ads to these products and all of these ah great success stories you hear but there soon came a point where I actually sent one to somebody. After about a month or six weeks of sending, this guy came to me said, “Your list, it’s just crap. Um, it’s not converting.” Now, he’s bought etcetera, etcetera, etcetera. So I’m like, “Right, okay. Here’s a refund”. I straightened out my sales page. I no longer send to this particular network because —
Mike: I know exactly which network you’re talking about to.
Anthony: So, you know. I just — if I couldn’t get great service then, you know, I’d rather sort of turned the money down. Um, you know, that — it’s just the right thing to do.
Mike: Let’s — let’s get into what we were initially gonna get into. We got a little sidetracked here but because — good information out of you there. Um, you’ve just started your solo ad business again. Tell me how you set up the business so that people listening if they want to kinda follow along they could also do it as well.
Anthony: Okay. I think the key thing that I say for people — for people is you’ve gotta have your squeeze page obviously to capture those leads and you’re giving away sort of a gift, etcetera, whatever it is that you want to give. Could be a video or a, you know, an audio or a book or whatever. And it’s absolutely essential. This is whether you’re looking to build a solo ads business or not. You just built it — build a relationship. You’ve got to have a one-time offer or some sort of offer behind that. You know, the number of times