Mike: Okay, let’s look a little bit more under the hood here. Like, the — I mean, I know what it’s all about and I know that we talked about this earlier, you don’t wanna give away everything but let’s — what initially — how did you set this up initially? How were you able to get all this traffic and all these links?
Ron: The first one that I did — there’s a whole audience of what I call free loaders out there. There’s a couple of websites that are very popular where large companies go to push product samples out to an audience and they’re very low conversions. They’re mostly just people looking to score a freebie. And so, I didn’t realize what kind of traffic these sites got until we did — when we have a product it was low cost of goods, I said, you know let’s just — let’s give a couple away and we’ll get some quality backlinks out of it and that will be that. And I was expecting maybe a hundred or so people would take us up on the freebie. So, the next morning when we had all these sample requests and there — I ended up having to shut it down and go back to my client and say, okay listen, I screwed up and you have to ship all these free product to people now. And that’s what started it. Well over time, I thought you know there’s something to this audience. There’s a way to get this people to convert and not just take the free sample. And that’s what I’ve developed in the guide is that over the next year, I kept using this audience to test a couple of different areas on how we could them to convert without giving away product. And that’s what the guide says. It’s a way to get that audience, to get all of that traffic to your site without actually having to give away a physical product.
Mike: Now, I’m thinking like okay, the person watching this right now, they want to get the traffic, they want to get the backlinks but they don’t have a physical product to give away and I mean, for me personally, I sell websites and I was thinking okay, I initially sell my websites. The initial listing price was $97 for the websites, sometimes I give a discount and I’ll sell them for cheaper. Now, could I use this as a way of giving out like a coupon to say okay, this websites are normally $97, here’s 20 bucks off or 50 bucks off or something and I mean, is there a way for someone that doesn’t have a physical product to be able to use this method?
Ron: It works for virtual products too. So, if you’re selling a — yeah, something downloadable or a package like a website, then you could use that method. Generally, these audience want something completely free with no strings attached, not just a discount. So yeah, what I tried to do is figure out for each individual business how can you give that audience something of value and that will get them to your site, so you get all of the backlinks and get all the traffics and then try to monetize as many as you can. It’s primarily a search engine play which will boost your site in the search engine. I mean, we took over 8 of the top 10 results on the page one after running this promotion. And then that leads to other people searching for what it is that you sell finding it. So, if you have something you can part with whether it’s an ebook or a little bit of information, it can be cellphone ringtone, anything that the average consumers gonna want that you can give away, then you have something of value to get those people there. And what I did in the guide was came up with something that people who didn’t have either of those things could create out of thin air to offer to these audience and get that traffic to their site.
Mike: Okay, we won’t say what that thing is but it’s interesting. You say like, give away an ebook or something. I will be afraid of giving away something and having people, like if you give away some crappy ebook — it’s 2013, everyone or not everyone, but most internet marketers and whatnot, they see a little ebook and unless it discusses something really great in it, they’re not gonna give away even an email address or something for it. Can you think of anything else that people could give away? Like, I mean, you could give away a physical product like a pen or something, but then you’re gonna have to mail it out and — I’m just trying to think outside of the box here.
Ron: Yeah. I mean, coz what you’re doing, if you’re having to ship, it can get really expensive. On one campaign for — it was a large campaign and they obviously have the budget for it, they actually gave away 50,000 samples of their product. So, even if you’re thinking a cost of goods or a dollar plus another dollar 80 or so in the mail, they spent some money on that campaign. What the goal is just to try and get something in front of people that does have some value, whether they’re interested in it or not, just take advantage of the amounts of traffic that you’re gonna get out of this audience. So, even if you have something that’s not gonna convert, maybe it’s an ebook and nobody reads it, you’re still going to get the backlinks out of it, you’re still gonna get the visitors out of it. And it’s just a heck of a play.
Mike: Yeah. I could see it working for few things. For people that are trying to do SEO — one, if you’re trying to get something to rank in the search engines, like you said you’re gonna get a ton of links and you said you got your site pushed up in the search engines. So, you could use it for that. Two, I mean, you’re already talking about lead generation here. So, if you’re just trying to get opt-ins for something, I mean you could get a lot of leads that you can market to later on using other means. And the $16,000 in sales that you got, that’s pretty interesting. Was that profit or — how did that work?
Ron: That was gross sales but it was a high-margin product. It was a very inexpensive product. The cost of goods was under a dollar and we were selling it anywhere – in packages or single unit, it was $9.99 and with packages scaling up to $99. So yeah, knowing that this audience is a consumer product audience, it’s just a matter of finding the right offer for them and that will determine how much you’ll get in sales out of it.