Episode 119: How anyone can make and sell software products...with NO coding experience - with Andy Brocklehurst
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Episode 119: How anyone can make and sell software products…with NO coding experience – with Andy Brocklehurst

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If you’re anything like me you have NO IDEA how to write software. Sure, I can write a little bit of HTML and change around a few things on my WordPress website, but I wouldn’t have ANY idea how to write a software program. Andy Brocklehurst is on the show today to talk about his EZ Software Maker which allows ANYONE to create simple software programs to sell online.

Watch the show below: Duration: 39:46

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Raw transcript

Episode 119: How Anyone Can Make and Sell Software Products with NO Coding Experience – with Andy Brocklehurst

Mike: Hi there everyone! Welcome to Episode 119 of The Mike from Maine Show, the place where we do daily interviews with successful online entrepreneurs. This is your host, Mike Thomas. And today on the show I have Andy Brocklehurst on to talk about his Easy Software Maker. Now, Andy is a prolific software developer and he’s put up I believe around 50 different pieces of software. So, when it comes to doing software, he’s the guy that knows what he’s doing. And what you can do with this piece of software is if you wanna start selling software on your own, you can use it to easily create it. I mean, it’s called Easy Software Maker, to easily create software and then release it without having to know all these different code and different software program languages. It’s perfect for someone who wants to create a name for themselves in software but doesn’t have the skills yet. So, let’s get into the interview with Andy.

Mike: We are here today with Andy Brocklehurst. Andy, welcome to the show.
Andy: Thank you. Good to be here.
Mike: Let’s start off as we always do and tell us a little bit about how you got started with making money on the internet.

Andy: Okay well, for me, my very first experience of making money online was before the days of the internet. It was back in the days of bullet and bolds, things like that. And I’ve always had the interest in programming and I was writing little pieces of software and I found that I could have to tell someone to do the bullet and bolds. And I mean, this was like way back in the probably early 90’s. And I made some sales back then. They get to mail you a check.

Mike: A check? What is a check? What’s that?

Andy: Exactly. Yeah. So, I’ll mail you a floppy disk with a software on it. So, it was never big thing back then but it was when I first, my very first taste of it. And then in — I was working in various computer companies and prominent corporate doing that thing. And then in 1999, I was living out in the US. I lived there for 4 1/2 years. I was in North Carolina. And I was watching some of these late night infomercials and I became quite fascinated by the concept of marketing. And I didn’t buy any of those products, basically it was like done and pre-going about how you can make millions from your bedroom apartment. And I’ve just started with how the infomercial worked and the reputation and I’m just fascinated. And so, I then started digging around the internet for information. And that’s kind of how I got into internet marketing. And I have my first product back in 99-2000 and but I wasn’t hugely successful. I did okay. I had a lot of frustrations. I didn’t really know what I was doing and I did write it and I made some money and I kinda have a tick to learn and I have very good months and very bad months. So, it was very up and down. I forgot what time it was. I can’t remember, it has been too long. 2005, I kind of walked away from home. Yeah, I mean there’s much. I came back to England and my parents were running a book business and I lend them a hand with it. So, I worked with them for a while. And the idea being trying to get to that stage where I could sell a business at the tire. We sort of eventually do and it took a little bit longer than we expected. And had I known how much work that was gonna be, I probably would have gone involved. So and then, I came out of that and was thinking what am I gonna do now. And I’ve always been a little bit entrepreneurial. So, I then have a book business. Traditional, old fashion books. I have a collection of books. It was something that my partner and I had interest in. And so, we started with the Amazon market, places in Ebay and basically, we were back online in a big while. I opened a website and I’ll do a back in system to handle all these different things. And it did well but we couldn’t scale enough. Not without knowing where we could buy a warehouse. We were storing books — we take another two rooms in the house we were in —

Mike: It must have been really interesting to have your whole or just those two rooms full of all these books that you’re trying to sell.

Andy: Absolutely. Two room solid full with shelving and things, and then there were — we took out book casing in the landing and we would — we just put a safe place. We need to grow any further and involve getting a warehouse effectively and store the books. We looked into that and cost-wise, what you can make doing it, it seems to be a lot of hard work for not big enough return. So — but during that, I’ve been writing the software for the book business. And writing the back system and database and all that kind of thing, facing with Amazon AP and I really got back in my programming in a big way. And so, the natural thing to do is just to find a way back into internet marketing coz by now, I gained several experience I thought could be useful. I studied marketing a lot more in that time. So, I started writing some pieces software but I could see that there’s a lot of market for it, there was a demand for it. But they say go to where the hungry birds are. So, I started looking around and I know, I kinda know the high market place. I kinda know how people — what people are looking for and spend some time looking through things like Warrior Forum and various other sites. And just seeing what people are asking for — I mean, I can write that.

Mike: It makes sense.

Andy: And so, that’s what I did. I wrote — like the first that I wrote for the Warrior Forum was about two years ago now and that was a piece of software that did article spinning. And that was the first ever WSO I launched.

Mike: How did that do?

Andy: I think the figures were interesting but it’s not stunning. You know, it’s about — for a first WSO, see — total revenue on the first WSO $2000.

Mike: I would say that’s a success.

Andy: Yeah, I was happy with it at that time. Only I pay now, $214 to affiliates and back then it wasn’t so affiliate driven. Warrior Forum has changed loads in the last two years. Back then, just having a WSO up there generate sales and the affiliate thing is a tiny part of it. Now, it’s completely the opposite. Now, if you’re doing a WSO, you really quite rely a lot having a good affiliate place to promote it. So, that was sort of my experience in getting into WSO. So, I did that predominantly to build a list, I was creating it back to IM. No list. No reputation in the market and all. You know, I was a nobody. So, I kind of have to come from there and make a bit of a splash and build a list. So, I produced that. It’s just a little piece of software that were giveaways. And I put them and place them in the Warrior and I paid for them in some other places. And they had a registration system on the front-end. So, you can download the system for free, when you went to run it you need a registration code, which bring them into my squeeze page to get the code.

Mike: Nice.

Andy: Which I found has had a far higher, about 30-40% higher success rate doing the squeeze that way, because the download page is direct. And it’s — by the time they download and saw the software, they commit into wanting it.

Mike: They’re invested in the process. They already get it on their hard drive. They’re already excited to use it so okay, might as well just give my email. I’ll get the password and —

Andy: Absolutely. So, that’s how I built my list. I had no list at all. And went from nothing to a list of 2000 people in a space of two months, which I think is reasonable.

Mike: It is reasonable.

Andy: And my list is massively bigger than that now. But yeah, and that is kind of how — So, that’s is kind of how I got back to where I am. So, that’s — over the last two years, I have done about 40 WSOs, various other products, on and off line. And yeah. That’s where I’m right now.

Mike: Having done 40 WSOs — I mean, I think what most people watching this know what a WSO is. And we’ve seen — I’ve seen plenty of them that have done really well and plenty of them that have just failed. Why won’t you tell me about one WSO that did really well for you and why you think it did well. And one that just failed and why you think it failed.

Andy: Okay. Well, I think the one I did the best was a piece of software that did help people with Facebook applications. Very simple applications but at that time, there was a huge — lot of publicity going on about people getting aps on Facebook. It was not a super new thing but it was still relatively new and there were lot of opportunities for people to get advertising revenue in that. Facebook wasn’t strict back then on who you could use for advertising, who you couldn’t. And the companies you could use. It was very easy to get signed up with. I was — I mean, back then I was using quite a few ads. So, by the time I signed up, pretty much if you went and sign up, they will let you in. Six months later, the process you had to guarantee so much traffic and also other things. So, I put up this piece of software that allow you to build really simple applications. Things like horoscopes and random phrase type applications and a little bit configurable. That, which is a WSO now, exceeded almost all my expectations. It was one of the — I think it’s the first time that my WSO days have really helped. And that did and I pulled up a start for doing exact fields. I did over $50,000 in sales and $22,000 that went to affiliates services, you know.

Mike: I mean, that’s a nice — I would say that’s a very successful WSO.

Andy: It’s the best that I have ever had. I’ve done quite a few that exceeded that since and I mean, over that time, that sold over a thousand copies just on the Warrior Forum alone. And then, I launched it off the Warrior Forum and it’s done very well off there as well.

Mike: Sorry. Does most of your software, after you’ve released it, coz I think a lot of people use the Warrior Forum as a launching pad for their software to kinda see how the market’s gonna react to it, get a little bit reputation for it, get affiliates on board and what not. And then, I see a lot of people take it off, whatever that they use Warrior Plus or JV Zoo and they transition it over to ClickBank. Or like other — usually. I mean, that’s just kind of what I’ve seen so far. And my question would be, do you see sales continue to come on just from being on ClickBank or people coming to your website and finding on your product page. How has that worked up for you?

Andy: Yeah. I find various things. I moved products off from — I would use that as the usual trend of things. It gives me a whole bunch of benefit throughout and thought about it a second.

Mike: Sure

Andy: And then, I shift out over to places like ClickBank, I’ve used also — I have my own sales system as I do PayPal over other affiliate program and thing, so the point is like that one, that continue to do well. And I think largely because of the momentum it gained as a WSO. And I don’t leave my WSOs open forever. I know that some people do. I prefer to run a WSO for a little bit of time until I close it, and then that’s it. I have on occasionally, I promote it for a relative time. You know, sort of like a special black Friday. I think, I did a few of more than once and re-open them after a few days. So generally yeah, the Warrior Forum is kind of a launch pad and a testing ground. And I’m paying for the jam and grab this stuff that their having on me, get it in front of person and daily updates, anyway. But it gives me an opportunity, especially a software, no matter how much in house testing you do, until you get it out there in the world, so to speak, you’re not gonna know how well it’s standing up. You’re not gonna know the sort of problems people have. And you know, I try to make software user-friendly as it possibly can. And we test it on several machines before it gets out, different versions of Windows. And then it launches, being guaranteed the minute it get out of there, I spot on the runs on my help desks, saying you know, how could you do this? And I think, right. I haven’t explained it well enough or that bit of software is not tuned in enough. And there might be improvements, so I kinda write the version 2 which we give to anyone who bought the first one, anyway. And that’s what the version that goes out to ClickBank or another sales channel.

Mike: So, it’s almost like — it’s a way of beta testing something.

Andy: It is, yeah. Pretty much so. I kinda have a theory that goes with rapid product development which is what I’m really into. I don’t– I used to do what everyone else does, I think or a lot of people do which is finding an idea, market research and then start putting it up together, find out when you’re gonna launch it. You get a lot of time and money invested in that process before you even get it out there. So, now my approach is once I’ve got an idea is to say can I develop that really quickly. If I can do it really quickly, then let’s get the research, develop it, put it out there and that is my market research. So, the Warrior launch pad becomes also a market research tool and a testing run and I can tweak myself, copy all of that. So, it’s very much — I’m kinda getting as much as, I am not giving a big discount to Warriors, I’m gaining an awful lot of research and you know, fine tuning and tweaking.

Mike: Are you doing — sorry, are you going a lot of pre-launching foreword? Are you sending out emails saying I got this software coming out, like there’s The Frank Kern Four Step where you get people involved and get them excited and blah, blah, blah, where I see a lot lately. Do you do any of that?

Andy: Not really. I probably should. And I’m experimenting with different things, like all the time I try things out. I got very excited with some of the things and I’m testing it in a moment. But most of the time, I kind of like here’s an idea and because of the way I work with rapid development tools, I can — a lot of those things that I create in a few days and I’ll have a basic version there. Then, I will put together a sales page and launch it. And you know, so right after that I did this thing built up, I got it launching, I just kind of hit the market with it and see what happens and that is my — if we get a product that fails and you said one that fails, I will hold that a sec — but when you talk about a product that fails, it might not have made you the money you expected to have done now but because of the rapid development process, it’s not the end of the world because you kinda go where you haven’t wasted your time on research and you spent the time there. And you still have an asset. You still have a product you’ve made, which you could use as a bonus or you can maybe you can just repackage, maybe you sold it wrong, maybe it didn’t have all the right features in you can rethink it and sometimes down the road, I’ve taken something that didn’t do great and tweaked it and changed it, different experiments and it’s done alright. So you know, those — all of those products end up going somewhere.

Mike: I really like that, how you kind of — okay, you say I got this idea. Instead of wasting all the time doing other things, I will just kinda launch it, put it out there and see what happens because I think so many people, including myself, come up with this ideas and we just sit around, going I don’t know if that’s gonna work. I don’t know if people are really gonna like it. Should I launch it by this, should I do it by this and nothing happens. And nothing gets created and you’re just sitting there, thinking it over and over and over. Why not just, like you said, put it out there, see how the market reacts to it. The worst thing that’s gonna is people are gonna go, oh

I don’t like this. They’re gonna either not buy it or they’re gonna buy it and refund it. I mean, people — I think, a lot of times we don’t realize that — we think that everyone is paying so much attention to what we’re doing. We have that ego and we think that oh, I’m gonna totally ruin my reputation. People are gonna think that I’m putting out garbage and it’s actually — people forget so quickly and they’re not paying that close attention to what we’re doing. Would you agree?

Andy: Absolutely, absolutely. I think, you know, also if I put something out — I mean, first of all, with everything I put out money back guarantee and I have completely no quibble and you know, yeah you have people buy it and get a refund and if it’s protected, probably keep it and probably sold it, you know. It’s — I find other people trying my things and when okay, it’s not for me and ask for refund and didn’t sell, I’ve always did by my money back thing completely anyway. So, if some of it doesn’t work and some doesn’t, they’ll just ask for refund and they’ll never gonna get a refund if they don’t inform me. So, I don’t think it does any harm reputation- wise if something they got wasn’t for them and quite often that’s how people see it. They go, you know what, this isn’t for me. And I always say I have a no question asked money back guarantee. Most people give you a reason and some of them might be nuisance, some of them but you can learn things from those as well. And you know, so that — yeah, it will help and I don’t worry too much about — I always want to put out my works, any sound, then that’s fine. I’m not putting theory stuff out there. You know, I’m — the great thing with software is you can fill in gaps, so you’ve normally gone well. People doing this, like the first thing I did the article spinning, people were writing articles and were spinning them. So, it makes sense. If I have to do something that made your job quicker, easier, faster, whatever, then that was — I gave them a benefit. And the same with the Facebook building things and the same with the software tools I’ve developed now. It all kind of fills gaps. And so, it either speeds up someone’s life, makes it easier. That’s why it’s a software. Most of the stuff is to try and improve someone’s experience, makes something easier. So, either it does or it doesn’t because of the way they work, so I don’t have so much from — but yeah, just put stuff out there and —

Mike: What happens when you put stuff out there — let’s move in into the failures, what happens when you put stuff out there and it doesn’t work?

Andy: Well, first off I never worry about the ones that don’t work too much. You know, like I said I’m always left with an asset at the end of it. I have a product which may not have done well sales-wise but it may still be very valid to a first giveaway or an exchange for joining a list or a bonus for another product. So, you know you’ve always got all those things but now it’s very quickly having gone. I’ve got in front of me my WSO list here, so it’s a list down and I can pick up some that didn’t do well. And let’s see, it had been a few of them. So, let’s go with — okay, there was a — I did a plug in for WordPress. And this was a plug in for Pinterest. And it was when nobody has a plug in at that time and this is another product I’ve known since, it doesn’t always pay to be first in the market with anything because since then, there’d been dozens of plug ins for Pinterest that do the same as what mine did or less, some of them do more. And they’ve all done far better than mine did. So, maybe —

Mike: It could be about the marketing you did, it could be about the affiliates getting on board, it could be about the whole way that you position in the market and the way that people are looking at it and the way that it sold could have a huge effect on it.

Andy: Right. So yeah, with that — that came out and it’s sold 74 copies and $732 revenue and $267 of that to affiliates. So you know, on the whole not particularly good. And I said, there had been other plug ins that have come out since, they have done the same thing that mine did but they’ve been marketing better or they’ve been — they might have a better launch behind them or whatever. And —

Mike: What do you think the specific reason is why that one failed? If you were to give out a reason why that failed, what do you think?

Andy: I was probably two months too early. It was probably timing. Also, Pinterest is sort of coming up and gaining momentum and the reason I spotted it was because my partner loves — she’s been using Pinterest since it has started. She loves it, pinning pictures of —

Mike: My fiancé is the same way.

Andy: So you know afterward, this is gonna be interesting from a marketing point-of-view. And there was nothing else very much out and there was one or two people that put out ebooks about it so afterwards, it’s out there. But the thing, if I probably waited you know, if I waited down the line, I might have done better coz all the ones that followed mine I think have done quite well. So, it’s probably a timing thing. And also if I’m honest, I don’t think I really fully realize the potential of Pinterest at that time myself. So, that makes it very hard to be — to come across this achievement as I’ve been in sales copy. And it makes it hard to sell the benefits coz I don’t really know what were all the work at that time. Now, I could tell you what will gain traffic and that was about it. So yeah, it was — so that was one that didn’t do well. I have many more. I had a product — I’m just not on the software, I’ve had done some products that have been ebooks, I did a report about Google+ back then when Google+ was in its infancy and really didn’t do well at

all. But again, I have the idea for — no one’s got out anything on Google+, no one really quite knows what it’s all about yet I have quite a lot of playing around with it for a potential — so, I thought alright, it’s gonna take me a couple of days to put together a decent report and that’s what I did. You know, and that’s what the software and my software quickly put out reports.

Mike: But now, like you said before, you can use all those things — even the failures, you can use them as bonuses or —

Andy: Absolutely.

Mike: Or a lead magnet when getting trying to get subscribers to join your list and you can also list it on a product’s page if you want to. I mean, it’s not necessarily gonna be completely a failure in the long run, so those are some advantages. Cool, Andy. Let’s move into talking about your Easy Software Maker that you’ve recently launched. Tell us a little bit about that.

Andy: Alright. Well, this really is one of three terms that I put out that helps people make software. And the one thing that I keep saying to people is that simple software really does help. If you like to solve one problem or help you with one area and you target that, that simple product — whichever you have, I’ve proven that after that many, many very simple software products I’ve done very well. And so, just a bit of history, the first software creation tool I put out that is sort of made Windows software was called Software Product Magic. That’s still kind of my flagship product and that worked for a lot of various system. There were things prior to that that worked on that kind of system, like make your own and things like that. But I realized that first of all, make yourself a decently supported in a way, have it there basically for a long time. Secondly, it only — it just manipulated one file and so you could sort of have a template the minute you have the template and that was it. And I have the idea of saying you know, why not do something that can in a minute build a whole website and then, why not take that further. Some people don’t want to just to add up files, they want to display something on their screen, so let’s make it do that. And something that might not want to create PDF and zips and so, you put all these features into that and that was the first sort of software tool that I launched. And I’ve written many of my WSOs that I’ve put out, I’ve been using it. And that’s kind of what —

Mike: Are built using your flagship product, not the one that you’re talking about today? Andy: Right, yeah.
Mike: Okay.

Andy: Then, there was sort of demand from that. People wanted to do dashboard type products, where you just have a series of kind of buttons and either run another piece of software or pop up a video or sort of kind a menu. And this particularly came because I have customers of Software Product Magic that say well, what we wanna do is have a front-end menu where I can say do this, do this or do this and it will run a different Software Product Magic program. So, I put together — well, I looked into that and thought it’s too narrow of a market. What can I do to broaden it up. And so, I created a thing called ICurator. And ICurator works like dashboards that you can run any other program from a button, you can pop up Youtube video, get to a website versions and you can make them look nice. So, that was how that was born. It was sort of my second thing. And then, Easy Software Maker really came to try and give people a way of — people that are using ICurator really loved the concept but you couldn’t do anything. It was tied down to a maximum of 12 buttons, it will be very strange to put it down and with any software building tool, you have to work within a framework. So, Easy Software Maker came about just from conversations I’ve had with a lot of people. And then, because I wanted to put together — and listening, all myself comes to that because I want to do things to make more life easier. So —

Mike: That’s the best way to do it actually. Either listening to you customers of what they want I think or just finding something that you actually want yourself and —

Andy: Right.

Mike: holding that and if you want it, most likely other people want it too.

Andy: Absolutely. You know, there are other program that I can code you know, in various languages that I like. The reason I use Software Product Magic to build product that I’m trying over to sell is because it’s quicker. It’s quicker than programming, because it’s almost the thing I wanna build works within the framework then, that’s fine. So, I’ve recently been aware by talking to people and also because it’s something that I want to do. My existing software didn’t really fit this particular kind of thing, which is really all this Easy Software Maker is a certainly advanced version of some of the html compilers that we had ten years ago. But no one’s really sort of carrying on with those and certainly not just the ones around, they don’t welcome a newer version of Windows, probably they have issues. But it also incorporates — the pro version of it incorporates like the registration system that I put in the Software Product Magic and ICurator. And that is the thing I talked about earlier that I’ve done with my software, where they can

download it first — when I tell you when they run it, it will ask for the registration key and if they don’t have them, there’s a button that says ‘Don’t have registration key? Get here’, takes them to whatever page you want. That could be a squeeze page, to just capture details, could be a piling page, could be a CPA offer. You can drive them to anything, they can do a survey to get the key. So, I wanted a way of finding out absolute html code, really. And with this registration system and I’ve also got affiliate and passive video pages. And I tried but didn’t quite meet that requirement and so, that’s really how it was born. So, this is really kind of — there is a third part that I created in a range of software but until this, this is really the entry level one. It’s the basic. And really, a very simple to use in as much as you have to do some html but you can do that with an easy editor like a composer or something. And then, you just copy paste the code across. And then, it basically generates you these lots of entries. You can put JavaScripts and flashes, things like that in there as well.

Mike: Okay. I’m still trying to understand a little bit what exactly kind of software you can make, like can you give me some examples of things that you could make and possible sell to someone or some more concrete examples for people that are less techy.

Andy: Okay, alright. What an Easy Software Maker really, it’s kind of an information delivery system more than anything else. So, if you wanted to — it’s kind of, think of it along the lines of doing maybe an interactive learning thing, so you could have first screen has a menu, and then it takes you through some, maybe some videos. If you wanted to put something that will help them calculate something, you probably have to use a bit of JavaScript code — it doesn’t mean you have to know JavaScript, because there’s so many free out there. I have a demo product type in the WSO, but there’s a JavaScript going on, I didn’t write that. It’s open source. It’s free. I actually went to site where it is, so you are kind of pushed to use it, copied and pasted the code from the window they give you straight into the software and that’s it. The page is built. So, you can put in there sort of calculators and things like that if you want to get on that group. Also, in the sample case, you get a load of flashed stuff completely free. That would be a gain. There’s a lot of Flash Applications out there, currency converters, template, various — I mentioned, conversions, that kind of thing. You could take a piece of that and frame that up and sell the software. So really, anything that you could imagine doing, there’s nice-to-know page. You can do that inside this, except you could have multiple pages and you could protect some of it in a sort of lock down. So, that’s what it does. It’s a very simple generator and that’s kind of the gap that is filled.

Mike: What would you suggest for people who buy this. I mean, how are they gonna be — how will they be able to perhaps make some money from it directly?

Andy: Okay. I would say that you’ve got a few options. You could potentially build something that you would deliver and content that people would just pay for. But I think with the Pro version, with the registration system and all, you’ve got that opportunity to have the thing where they download and after that, where they have to get the registration key, then you could drive them through CPA offers to get those registration keys. So, it’s an opportunity to make money there. You could have a couple of versions. You could build two versions. One that is more basic and then one has more information in it, and that’s locked with the registration code, so and drive people that way. You can use it to build idea from building bonuses as well for products. But the people — I’ve got a few guys that really started building stuff with it and they’ve all been telling me some interesting stuff. It’s one of the things — it’s very much told that you have to use your imagination a little bit and so, this early for content delivery, it’s — you have the advantage that you can kind of call it software and there’s this thing with instant marketing and selling. Now, there is this as well. Software just has a high perceived value. And it’s probably because most people think I can’t make software because they don’t know about the tools, they’d rather not let them do it without programming. But so, they get this concept though and software immediately, psychologically or whatever, has a higher perceived value. And that I think is a real — even now, it just won’t be a content delivery system. You wanna be delivering any more information that you have in an ebook or sort of videos, because you put them all in one place and it’s got enough menu and they keep through it and it shows you the things, it becomes software. And because it becomes software, it has a psychological perceived value. So.

Mike: I don’t think that it will work on a Mac. Is that correct?

Andy: No. I mean, if you want to build software for Windows and you got a Mac, you can run it under VM wire parallels but the output is Windows only. So, no. It’s not designed for Mac. And I only run software for Windows. I know that Mac has suddenly increased and I suspect in the next year or two, I probably gonna get on the road of having to do some Mac development as well. In fact, I have already bought an IMac for the office. And I had some various things ready to start learning that and getting into it. I probably won’t be the one coding that stuff. I’ve got a 16-year old stepson who now works with me part-time and so, we probably get him into doing that.

Mike: He’s the Mac and you’re the PC?

Andy: He’s more on the PC at the moment but I think we’re gonna try and drive him on that way. As far as programming is going now, at my age, I might be a dinosaur. You know, this guy is doing programming at twenty something and so I think in the next few

years, I have to focus more on the marketing and I’ll push in more on the actual hardcore development stuff. And I’ll continue just to do the simple things with Software Product Magic and put those as fun things I could do with it.

Mike: Is there a one-time offer for it?

Andy: Yes, there is. For this WSO, the standard version which is opt-in WSO doesn’t have the registration code or the password feature that I’ve mentioned. That’s what the one-time offer. So, and the one-time offer is currently at the time would probably was just $20, to get the Pro Plus version. If you only want the registration part and not the individual password on every pages, then it’s $13.

Mike: Cool.

Andy: Yeah. So, choose whatever you think you’re gonna use most yourself. But you can — people can upgrade anytime in the future. They might not get the special price but you know, I could upgrade out there whatever is available.

Mike: Well, Andy. Thank you so much for coming on the show today and telling us a little bit about your IM history and your new software product. Is there anything that we didn’t touch on today that you’d like to mention?

Andy: No. I think that’s it. I think you covered enough, as good as the few points when we started, we’ve come down into building up a list.

Mike: Awesome. Well, we’ll have links on mikefrommaine.com obviously to the product and if people want to reach out and get in contact with you, do you have a website or — so, how do they get in contact with you?

Andy: The best way to contact me is through 66th.net and that is the site that I’m currently in the process of moving all of my products into. It’s sort of becoming new delivery hub to make — I’ve had so many products and I’ve got so many systems that are on. And I’m in the process of doing a centralization. And I have just started it. So, but there’s a contact thing in there or go to andybrocklehurst.com and there’s a — you can contact me through that as well.

Mike: Awesome. Thank you, Andy.

Andy: Yeah, thank you.

Mike: I hope you enjoyed the interview today with Andy. If you’re interested in checking out his Easy Software Maker, you can go to mikefrommaine.com/softwaremaker. That’s mikefrommaine.com/softwaremaker. And also of course, it’s in the show notes on mikefrommaine.com. Thank you so much for watching. Remember, there’s interview on mikefrommaine.com five days a week, Monday through Friday. I’m always here. Thank you for watching. I’ll see you tomorrow.

  • March 12, 2013
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