LinkedIn confused the heck out of me. I knew that I should be using it more efficiently, but I just couldn’t wrap my head around it. I had my profile setup, I’d filled it out, but then what? Should I add a bunch of people? Should I email them? Should I join the Premium Subscription? So many questions.
And that’s why I brought Pam Lawhorne, otherwise known as the “Social Maven” on the show today to tell us how to use LinkedIn to acquire new clients.
Watch the show below: Duration: 31:58
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Stuff mentioned in the show
LinkedIn 4 Success (affiliate)- Pam’s course on mastering LinkedIn for generating leads
PamLawhorne.com- Pam’s blog
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Thanks for the mention Mike! Giving away information has worked well for us because we have a premium (and expensive) product to sell on the backend — our sites. It’s worth it for us to be positioned as an authority so potential customers will be comfortable with spending several hundred to a few thousands dollars for one of our sites.
Great interview!
Joe,
No problem. I think the free model works when you have a situation like yours…a higher end product to sell later on. You guys sure have made it work!