Welcome to Interview Income Secrets!!!

Don't forget to email me at [email protected] when you're ready to do your FREE interview with me so I can give you a critique and answer any questions

*For better viewing watch the videos in FULL SCREEN mode

Introduction

  • In this course I'll be talking specifically about the Internet marketing niche, but you can use this in ANY niche.
  • Interviewing experts is one of the BEST ways of creating a name for yourself in your niche
  • You can create valuable content and network at the same time
  • Interview people who you are ACTUALLY interested in find more about...if you're not interested, your audience won't be interested

Video 1 - Camera, Microphone, and Lighting

  • Way too many people obsess about this...it's really not that important. Just use the camera you have on your computer and the internal microphone at first.
  • If you'd like something a bit nicer, pick up a Blue Yeti microphone ($100) and a Logitech C920 webcam ($75)
  • For lighting, you don't need an expensive lighting kit. Just get a couple $10 desk lamps and point them on both sides of your face.

Video 2 - How to do an interview on a PC

  • You can also get a $30 software called Tin Tin on your PC that lets you record side by side interviews over Skype
  • The easiest (and free) way to do it is with Google Hangouts

Video 3 - How to do an interview on a Mac

  • My preferred way of interviewing on a Mac is to use Ecamm call recorder. It's only $30 and is super-simple to use.
  • You can also use Google Hangouts, but you won't get the side-by-side effect

Video 4 - Google Hangout Interview Tutorial

Video 5 - How to get great guests

  • Reach out to your guest when they have something to promote like a course, software, or book
  • If you've already done interviews, send them a link to your episode list. You can also highlight anyone important in your niche that you've interviewed
  • For your first interviews, start with someone who you won't be intimidated by. The best way to start is by interviewing a friend so if the technology messes up it won't matter. Or you can interview me.
  • You can reach out to them via Facebook, Skype, email, Twitter...whatever place THEY are active on.
  • This is the EXACT request email I send my guests: http://notes.io/Vfz
  • Of course, in the beginning you'll adjust that and mention any kind of asset you have or incentive for the person to be on your show.
  • Once the person agrees, suggest a couple of times for the interview. Once agreed upon, send them an email with instructions. This is the once I send: http://notes.io/Vfc

Video 6 - How to prepare

  • Don't do too much research. It depends on your personality, but normally about 30 minutes of prep time is enough. If you learn too much about the person it can be a bit awkward :-)
  • Have all your questions in front of you. I like to have them in Evernote right on the screen so I don't need to look down at a pad of paper.
  • Just write down about 5-10 good questions. You want to make sure you have an idea about the direction you want the interview to go in...a purpose. You don't just want to get on camera and "hang out" with the person. You can have a casual time, but make sure there's a specific topic as it will help both you and your guest with the conversation.

Video 7 - Prechat

  • Don't start the interview immediately.
  • Some of the best conversations I've had with guests have been in the pre-chat. This is the time when you can just have a normal conversation and get to know them.
  • You want to let them know what the purpose of the interview is. At this point I tell my guest the questions that I'll be asking so that they'll feel comfortable (however I don't send the questions before the interview as I don't want them to prepare too much and write down their answers).
  • Some guests may be a bit nervous (and you might be too). Let your guest know that if anything goes wrong that you can edit it out so there's no need to worry.
  • Also give your guest a general idea of how long the interview will be. I usually tell them 20-45 minutes.
  • You can also use this time to help them get their lighting right or adjust their camera. It doesn't have to be perfect, but just make sure that the image of you on their screen is right under their webcam, so that when they are looking at you they are also looking towards the webcam.
  • The last thing I ask is "do YOU have any questions for me?"
  • Then I say "Starting in 5,4,3,2...hi there everybody, today we're here with Tom Smith. Tom, welcome to the show."

Video 8 - What questions to ask

  • The ideal time for an interview will vary from niche to niche. I usually tell my guest that the interview will go from 20-45 minutes. You don't want it to be too short, but also you'll feel if it's going too long.
  • Ask questions that YOU want to know the answers to. I've found that when I try too hard to be clever or try to figure out what my audience will want to ask, the questions don't come out right. Just be real and ask real questions.
  • It's ok to ask tough questions, but don't attack your guest. They are, essentially, your "guest" and you should treat them with respect. If you're going to ask anything that you think might be a problem, clear the question with them before the interview and tell them why you'll be asking it.
  • Have a few emergency questions ready in case there's an awkward silence or you get nervous. You can ask "what would you do if you have to start again?" or "What's one tool you couldn't live without in your business and why?"
  • Here are some sample questions that you can ask during any interview:
    If you had to start over from the beginning, what would you do?
    What's one of the BIGGEST mistakes that you've made and what did you learn from it?
    What's one tool that you use in your business that you couldn't live without and why?
    Who has been one of the biggest influences on you and why?
    What is one of the biggest secrets to your success?
    What is the greatest thing that you've achieved so far and HOW did you achieve it?
    When did you know you had "made it" and why?

On a Mac

If you're on a Mac then I recommend using Screenflow to edit

You will edit in the same way withe Ecamm Call recorder file if you do the interview over Skype

Video 10 - Conclusion

  • Once you're ready to do your first interview, email me at [email protected] and you can interview me
  • Your first interview is going to be bad...just deal with it :-)
  • Don't overdo editing. You're doing this from home so people will expect mistakes
  • Have fun with your interviews and be yourself
  • Make sure you provide good content in each interview...if it's too push then no one will watch
  • Be patient and know that you're building an audience over time.
  • Share your interviews on Facebook, Twitter, and Google Plus.