How to instantly boost your sales, conversions, and income with a simple plugin – with Ben Stickland

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Episode 197

I talk a bit longer than normal in this episode about my recent product launch and the changes in design here. Ben Stickland is on the show today to talk about using scarcity to sell influence your customers to buy with his Scarcity Samurai plugin.

Watch the show below: Duration: 34:12
[leadplayer_vid id=”51FB07D57FBCA”]Stuff mentioned in the show

  1. I don’t see how a Digital product is subject to scarcity, many might be motivated by that, but I would like to think that most would see thru that and may be turned off buying under such circumstances. i’m probably wrong

    1. Robin,

      It can be subject to scarcity if you CREATE it. For example, my recent product launch started at $7, went to $9.97, and then I announced that I’d be increasing the price to $17 in 24 hours. This was not a joke and increased sales drastically during the time before the price increase.

      That being said, I can’t sell that product for less than $17 now or my audience will NEVER believe me again when I induce scarcity. It’s a good tool to get people off the fence and actually buy.

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