-Only about 4.7% of launches sell over 1,000 copies…it's actually not that hard to do this, but you need to have the right puzzle pieces in place
-Make sure you do enough testing before launching…it will make your launch a lot smoother…give yourself at least 3 hours to test the purchases and variations
-Most people get too caught up in the mechanics and forget about the strategy of the launch
-Traffic…99% is affiliate driven to the sales pages in the Warrior forum
-Conversions…you might have a lot of traffic, but if it doesn't convert than it doesn't matter
-Product…the product has to be good
-95% of product creators do it backwards…they put too much time on the product and then don't spend enough time on the sales page…and then they spend only a day on JV recruitment…and then they wonder why their launch bombed
-Anton spends weeks on his copy
-He spends a little over 3 weeks for affiliate recruitment…most launches he has 100+ affiliates onboard
-A lot of people think that their product is enough…they don't understand why people aren't wanting to promote it…the reality is that the only people who care are you and your mother
-Do short videos to introduce yourself to high-level affiliates
-Don't just send the same message to a bunch of people on Facebook/Skype
-Don't expect to sell 1,000 copies for your first products…if you sell 200 copies then you've got 200 buyers on your list
-If you want to know how to launch then study successful launches and reverse engineer what they're doing…their JV page, sales page, sign up for their email list
-Get a good copywriter to polish your sales letter…$500 to $1,000
-Make sure you can get the .com for the product name…he likes to create a logo/brand/image around the product name
-Give yourself enough time to launch…get everything ready and then give yourself at least 3 weeks
-Your whole product creation to launch should be 6-8 weeks max
-You can price freeze at $9.95 and lock it in for a day on the way up to $17
-If you launch a crappy product then JVs are either not going to promote or they will be angry because customers will refund
-The guys that do well are the ones who truly want to help people with their products…the money will flow after tha