Bill Guthrie Cheat Sheet​

Bill Guthrie Cheat Sheet​


-make sure what you're offering solves one problem
-very seriously work on the sales copy
-You need to be very clear about a promise in your sales copy and the benefits…what problem you're solving, and what the benefits of the problem being solved is
-He recommends doing your sales copy at least once…once you start putting what it is on paper it can create some self-doubt as to what the product actually is
-Bad copy can hurt everything, but a low price can overcome bad copy…but great copy can overcome everything
-There are some great groups on Facebook where you can get support
-He uses a template…just google "great sales letters"…just go find some successful launches and see what commonalities they have
-He finds that his products perform better when they are graphicalized
-Look ahead, circle a day on the calendar, and circle a day…he doesn't have to have everything done. Once you start letting people know that you'll be launching you BETTER be ready to make it happen
-Put it on jvlaunchcalendar.com , muncheye.com …don't launch when there are a bunch of other launches on the same day
-Give yourself plenty of time to communicate with everyone you want to talk to
-Look at each launch as a process. Each time you launch it will be that much easier the next time you launch…you'll be able to leverage your launches after you've achieved success
-Go find the people that have released similar product and try to get them to promote for you
-Then go and find the big guys and try to get them..optin to their lists to see what they're doing
-Contact the people on leader boards
-Make everything as easy as possible for affiliates…just give them a review copy
-Once you get the sales copy ready get it in a "review status" for JVs to check out
-Create you ideal list of people you'd like to promote
-Tell who you are, what your product is about, and what the benefit is for your audience when getting affiliates
-You need to have a goal…do you want leads or cash…you can't have both…he recommends doing lead generation launches for newcomers…be RADICALLY generous with your commissions..100% on the front end and 100% on the backend…people that do this are the ones that really move quickly
-You can get the money you spent on this back quickly through promotions…and in your next launch you'll have all those people on your buyers list that YOU'LL be paid for
-The guys who are amazing now have at some point given away EVERYTHING when launching
-Remove every reason for someone not to promote…everyone will take a look at that if you give away 100%
-Dimesale from $6.95 to $9.95 …you don't want it to be any more than "7 left"…have it slowly move up…$17-$27 oto
-Optin for your bump code to get people on your JV list…bump them from 75% to 100%…bribe people to optin to your JV list with swipes and bonuses
-Make sure to put your contact info on their
-You're actually in the relationship business…
-The price of your offer should be way below what the value is…you're trying to generate traffic and leads…the easiest way is to give them something of value that solves a problem
-When the price is moving people are more responsive
-The most important metric for promoting a product is conversions…more important than EPC…when the price is low the conversion should be high

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