created different videos based on different niches. For example, dentist. We will create, you know, we create a web commercial, that’s what we like to call them. And it will be a generic web commercial promoting you know, a generic dental business and basically — so, if I give that video to you, you could take that video and re-sell it to potential dentist client. You could use it as is or you could customize it and re-brand the video to fit that specific business. It’s up to you.
Mike: Let’s say like, I don’t know how to edit videos. I don’t — like, I’m gonna get this video file from you and — is the average person gonna be able to change that and customize that so that it fits their clients.
Peter: Yeah. We actually provide training on exactly how to do that. And you know, the easiest way. You know, I like to use you know, editing software like Sony Vegas, Adobe Premiere. So, that’s how I show people how to edit the videos and I always say, you know you can do it with a free software, you can download it a 30-day free trial for any of these softwares. So, no one really has an excuse. I mean, you can download the 30-day free trial. You know, I saw a video and pay for the software. So, you can use, you know, software like that or you could use some like Windows Movie Maker. If you really, really don’t want to spend any money. Yeah I mean, it’s not hard. We explain how to do that.
Mike: How much did these videos cost you to make?
Peter: I would say, I mean, the ones that we’re creating specifically for other marketers to sell, probably I’d say a hundred, 200 bucks per video. It’s probably foreseen for a client to. So, I mean, we have a pretty high profit market.
Mike: Yeah, I mean, I was looking at them. The quality of them is pretty good. And the voice over for them, I’m seeing here you’ve got professional voice overs and when you listen to the videos, you can hear it. It’s not just someone like me sitting down and reading it. It’s a professional voice, it sounds like you’re hearing a real commercial. You’ve got it for US and UK audiences. So, that’s a plus there. Do you — how do you recommend, if someone wants to buy this today, how do you recommend that they go ahead and profit from this? Because like, I’m thinking someone sees it and goes okay, well I can see the — I can see that there’s an advantage in buying this. I can see that businesses would wanna buy this but I don’t know how to sell it to them, I don’t know how to do this. Do you cover any of that or is that something that’s in another course?
Peter: Yeah, we don’t cover too much of like the sales aspect of it. You know, we did that for you know, another course. Mainly, because I think it belongs in a certain topic but I mean, that’s gonna be different depending on you know, where that specific person is and their business. What place it’s on? If it’s someone brand new, these videos are gonna work way to use as a foot-in-the-door technique. So, if you’re offering — say, if you wanna offer a mobile marketing or something, and you’re having trouble like, you know, getting the attention of potential clients. I mean, you could use this video as a way in to talk to that client. You could take one of the videos and you know, just try focusing on you know, small local keyword and get on the front page of Google or Youtube even. Maybe, brand a little bit for a couple of clients and say hey you know, check out this video, I promoted on the front page for you. I mean, you know, just use that as foot-in-the-door and say, here are my other services, you might be interested in it. Now, that’s just a very rough explanation but you could also take the video as is and just resell them to clients. I mean, as a standalone service. Maybe, if that’s what you want to specialize in and offering video marketing, you could sell you know for anywhere from a few hundred bucks to I mean, I just sold some for almost 8, 9 a thousand dollars with just these simple videos. People like to just customize it more and make it more fancier and rebrand them and try to give them more. So, which means, there is many different things you can take it and use it for.
Mike: Go ahead.
Peter: I was gonna say, but I think you know, the majority of people that you buy probably don’t have a huge client base. So, I think there’s people who will really benefit from using them as foot-in-the-door services.
Mike: One thing that I was thinking that came to mind was — I’m looking here, on your sales page and number 4 is — I guess, there’s five niches that you’ve got set up here. And the fourth one is plumbers. And what I — the first thing that comes to mind is what I could do is take it, make a video, perhaps about plumbers in — I don’t know, in Bangor, Maine — in my hometown. And if there’s enough, I mean obviously I would do a little bit of keyword research and try to rank or something that’s got a few — a little bit amount of searches. But anyways, go put this video up, customize it so that it’s for, so that it talks actually about Bangor, Maine. And have that kind of in the videos, so it’s not just the same one — I guess, you wouldn’t even have to do that if you didn’t want to. But um, put that up. Get it to rank for a keyword. And of course, that’s gonna take a little more expertise but a lot of people watching this — there’s been previous guests that I’ve had on the show where we’ve talked about Video SEO. So, I mean that’s another skill but if you’ve got that skill or if you wanna learn that, it’s pretty easy to get along these videos to rank. But get it to rank and then approach — go and approach a bunch of different plumbers in that city and say, hey look, I’ve got this video ranking on the first page