Mike: Sorry. Does most of your software, after you’ve released it, coz I think a lot of people use the Warrior Forum as a launching pad for their software to kinda see how the market’s gonna react to it, get a little bit reputation for it, get affiliates on board and what not. And then, I see a lot of people take it off, whatever that they use Warrior Plus or JV Zoo and they transition it over to ClickBank. Or like other — usually. I mean, that’s just kind of what I’ve seen so far. And my question would be, do you see sales continue to come on just from being on ClickBank or people coming to your website and finding on your product page. How has that worked up for you?
Andy: Yeah. I find various things. I moved products off from — I would use that as the usual trend of things. It gives me a whole bunch of benefit throughout and thought about it a second.
Andy: And then, I shift out over to places like ClickBank, I’ve used also — I have my own sales system as I do PayPal over other affiliate program and thing, so the point is like that one, that continue to do well. And I think largely because of the momentum it gained as a WSO. And I don’t leave my WSOs open forever. I know that some people do. I prefer to run a WSO for a little bit of time until I close it, and then that’s it. I have on occasionally, I promote it for a relative time. You know, sort of like a special black Friday. I think, I did a few of more than once and re-open them after a few days. So generally yeah, the Warrior Forum is kind of a launch pad and a testing ground. And I’m paying for the jam and grab this stuff that their having on me, get it in front of person and daily updates, anyway. But it gives me an opportunity, especially a software, no matter how much in house testing you do, until you get it out there in the world, so to speak, you’re not gonna know how well it’s standing up. You’re not gonna know the sort of problems people have. And you know, I try to make software user-friendly as it possibly can. And we test it on several machines before it gets out, different versions of Windows. And then it launches, being guaranteed the minute it get out of there, I spot on the runs on my help desks, saying you know, how could you do this? And I think, right. I haven’t explained it well enough or that bit of software is not tuned in enough. And there might be improvements, so I kinda write the version 2 which we give to anyone who bought the first one, anyway. And that’s what the version that goes out to ClickBank or another sales channel.
Mike: So, it’s almost like — it’s a way of beta testing something.
Andy: It is, yeah. Pretty much so. I kinda have a theory that goes with rapid product development which is what I’m really into. I don’t– I used to do what everyone else does, I think or a lot of people do which is finding an idea, market research and then start putting it up together, find out when you’re gonna launch it. You get a lot of time and money invested in that process before you even get it out there. So, now my approach is once I’ve got an idea is to say can I develop that really quickly. If I can do it really quickly, then let’s get the research, develop it, put it out there and that is my market research. So, the Warrior launch pad becomes also a market research tool and a testing run and I can tweak myself, copy all of that. So, it’s very much — I’m kinda getting as much as, I am not giving a big discount to Warriors, I’m gaining an awful lot of research and you know, fine tuning and tweaking.
Mike: Are you doing — sorry, are you going a lot of pre-launching foreword? Are you sending out emails saying I got this software coming out, like there’s The Frank Kern Four Step where you get people involved and get them excited and blah, blah, blah, where I see a lot lately. Do you do any of that?
Andy: Not really. I probably should. And I’m experimenting with different things, like all the time I try things out. I got very excited with some of the things and I’m testing it in a moment. But most of the time, I kind of like here’s an idea and because of the way I work with rapid development tools, I can — a lot of those things that I create in a few days and I’ll have a basic version there. Then, I will put together a sales page and launch it. And you know, so right after that I did this thing built up, I got it launching, I just kind of hit the market with it and see what happens and that is my — if we get a product that fails and you said one that fails, I will hold that a sec — but when you talk about a product that fails, it might not have made you the money you expected to have done now but because of the rapid development process, it’s not the end of the world because you kinda go where you haven’t wasted your time on research and you spent the time there. And you still have an asset. You still have a product you’ve made, which you could use as a bonus or you can maybe you can just repackage, maybe you sold it wrong, maybe it didn’t have all the right features in you can rethink it and sometimes down the road, I’ve taken something that didn’t do great and tweaked it and changed it, different experiments and it’s done alright. So you know, those — all of those products end up going somewhere.
Mike: I really like that, how you kind of — okay, you say I got this idea. Instead of wasting all the time doing other things, I will just kinda launch it, put it out there and see what happens because I think so many people, including myself, come up with this ideas and we just sit around, going I don’t know if that’s gonna work. I don’t know if people are really gonna like it. Should I launch it by this, should I do it by this and nothing happens. And nothing gets created and you’re just sitting there, thinking it over and over and over. Why not just, like you said, put it out there, see how the market reacts to it. The worst thing that’s gonna is people are gonna go, oh