Barak: Yeah, just brand your content around. One of the people that I interviewed, he said to me that if you post, I think it was once a day, only 16% of the people, in your – like of your friends are gonna see what you post. So you would think, hey I post something, all my friends are gonna see it. That’s not how it is because Facebook is trying to figure out what are your friends gonna interact with. Interaction is super important. So, when you post something it has to be something that people will react with. So, for example, I posted a picture of how to never give up on the fan page, on the Facebook Marketing Breakthrough. And it started going somewhat viral. I actually found this on another, I think it was one of the warrior JV pages or something like that. And somebody posted the link. I went to the original link and I reposted it on my page and that’s something that people like. So, that’s something that would go viral.
Mike: I see that ten people have liked it so far.
Barak: Ten people, yeah. I can see the statistics on my page over here. And 182 people saw the post. And it’s not coming up very fast over here.
Mike: Did you promote – sorry to interrupt, did you promote that specific one? Did you pay to promote that image?
Barak: No. There was one post that I did pay to promote. That’s the one that I highlighted and tagged at the top here. That’s the pictures of all the people that I interviewed. So, that’s that I’m paying for.
Mike: And you’ve gone 234 likes. That’s great.
Barak: Right, right. And that’s really cheap. I’m paying now 3 cents a click for that because that’s getting the 8% click-through rate, coz I’m targeting people that really want to see these interviews. It’s something, they either go to conferences, that’s another thing. I target people that go to the conferences that these people speak at. Or that they have mentioned that they like books or that liked their companies. So, it’s people that know these people and they want to hear more information. And a lot of these people, there aren’t any interviews out there. They either speak in conferences and they are not recorded. Or if you get on Youtube, you can find, maybe, like a 5-minute, you know, get together with these person but there’s no real hardcore interview with these people. And there are people that follow them and they wanna see the interviews. So that’s what I’m talking about: targeted, targeted, targeted. Everything has got to be that targeted. This picture also went somewhat viral.
Mike: Yeah, it’s – it’s got 19 shares, 134 likes, a few comments in there.
Barak: Okay, it’s not gonna go as viral as something like pit bulls or I don’t know the names of these dogs but all the gorilla guys that I spoke with they all have a dog page or a cigar page or something that’s related to some very passionate niche. So, Facebook Marketing is not a passionate niche. It’s things, it’s something that people wanna know about, but they’re not passionate about their dog. You know, Facebook Marketing like they are their dog. So, that’s a take of totally different thing. That’s what a lot of the gorilla guys are talking about.
Mike: Why did you decide to initially give this whole course or this conference away for free?
Barak: Ah, well, this is following the model of The Winter of Wellness. Something that I mentioned before and this is, The Winter of Wellness is three-month video – ah, they just do audio, they call it Telesummit. And they’re interviewing all these well-known people and their sharing their expertise and new age and health and I figured, okay, I’m not into that. Well, I learned this from my wife. She’s into it. And in fact, I figured out bringing it to a topic, something related to internet marketing, something that I want to learn more about. Facebook is this huge thing and I felt like I didn’t have enough education, I didn’t know what I was talking about and here’s a great way for me to learn more and to share it with everybody. And I really don’t know what’s gonna happen with it. I just put it out there. And we’ll see. My friends is hitting me, “So, how are you gonna make money from this?” So, I have some ideas for making money, but I don’t know how much money it’s gonna make. The interviews are done. The content is great. It’s out there for free. And we’ll see what happens.
Mike: I’m interested in that, what are your, what are your monetization plans? What’s in your head?
Barak: Ah so, I always got ideas. Ok, so first of all, you’re building a list from this. So, there’re always Facebook products to market to the list. There are membership sites, you could create a membership site. I don’t know, it can be $7 a month, it can be $47 a month. You could bring in people and interview them. You could take products and say, “Look, I’m gonna give you the essence of these products. Every month, I’m gonna summarize all this material for you. So, you don’t have to bother. I’ll put in a 15-minute package and you pay for it every month.” There’s a paid upgrade to download the video, to download video files and summaries of the interviews. So for somebody, you know, it’s a lot of content, it’s at least eight hours of interviews. And if you don’t have the patience