Rob Cornish Cheat Sheet​

Rob Cornish Cheat Sheet​


-After the product is ready, start thinking about when you will launch. Be around when you launch.
-Set a day 2 or 3 weeks in advance
-The first time you try to get affiliates will be the hardest…so have the mindset of "how can I help other people".
-Don't expect that others will love your product too

-One of the key things to get affiliates to promote is whether people like and trust you
-Try to help people out with some free content, create content for their membership site…do something for them
-You can buy a solo ad from someone and then after you can ask if they'd like to promote a product to their list in exchange for a commission…you can even increase their commission. Since they've worked with you already they will be more likely to mail
-Getting affiliates is a process…it might take a few months. The people who fail are the ones that want everything now and don't take the time to build relationships
-Take advantage of live events to build relationships
-Make a list of people you'd like to get to promote in Excel. Try to contact them and develop a relationship with them through email.
-Then, you can contact them about the product, give them a review copy. If you've given them a review copy then you show that you trust them and they will be more likely to promote for you.
-Put your launch on the affiliate calendars like Munch Eye, you can buy advertising to get affiliates, but it's not necessary
-Just start small and treat it as a learning curve for each launch
-Once you get well-known people promoting, mention it to other people when promoting to other affiliates for social proof
-Ask affiliates that you're friends with if they know anyone else that they think the product would be good for their list
-Rob writes all his copy. He goes out and reverse engineers successful copy from similar products. Instead of looking at the product as a consumer you're looking at its as a producer. Take five things from different products and rework it to make your own sales page.
-Make sure you understand the difference between features and benefits…the features being what it does, the benefits being the result for the consumer
-The benefits need to go in your headline
-Throughout the whole product creation product you should be thinking about how the features provide a benefit
-The sales page is the most important part. The sales page gets sales. The product reduces refunds.
-For graphics Rob uses http://www.bigstockphoto.com/ and pixlr.com for photoshop
-Rob doesn't give bonuses and do contests….he ads the bonuses to the products
-He gets banners made on Fiverr
-He mostly uses elance, odesk, and fiverr
-When choosing an outsourcer make sure they have 4.5 stars or above
-If unsure about price then just go a bit lower
-Dimesales are good to make people make quick decisions
-Offering a 75% or 100% commission really makes no difference as far as sales go. Rob prefers offering 75% as it makes it seem more like a partnership
-Try your best to build some anticipation for the product…put some rumors out there about the product
-Have an early bird offer so you let your list know before everyone else by sending them to a squeeze page to create a list of people who are hungry to get the product…that increases the initial conversion rate and epc in the beginning of the launch to get other affiliates to get on board
-You can launch a product for 10 days and then shut it off to launch it somewhere else

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