Mike: You know that coke, some people already know this, but in different countries, in every country you go to, Coke is gonna have a different formula. It tastes different here in Turkey, than it does I think in the UK, or it does in the US because different cultures have different taste sensitivities. Like, I think in America, it might be sweeter.
Trevor: Alright. I knew in America, the owned brand cola is varied according to whether it’s a Coke state or a Pepsi state.
Mike: Ah. In some people call it – what do they call it, Pop? Some people call it soda. Anyway, yeah. We’re going a little bit off here.
Trevor: What we’re saying is, until you actually put the products out, then you really don’t know what’s gonna sell. And often, it’s the one that you least thought that just gets people in the – maybe the sales letter’s written differently or it’s just something they’ve secretly wanted to buy but no one’s ever sold them.
Mike: It’s true.
Trevor: So, don’t be afraid. The problem only is probably gonna be fairly technical, coz it’s gonna be how you set up the recording of skype —
Mike: Yeah. To let people know, like the thing that I’m planning on doing. What I’m working on right now is putting out a course of how to do the whole interview process that we’re doing now. And there’s so many different aspects of it where there’s the set up of the camera, there’s the editing of the videos, there’s reaching out to guests, there’s how do you get the guests, how to you write the questions, how do you have your website set up. I mean, there’s so many different things. I have an issue of, okay do I – I don’t wanna undersell it because it’s actually, it’s quite a – it’s quite a, it’s gonna be a process in recording this. This isn’t a $7 product where it’s gonna be just okay, I’m gonna sit down and record it. I’m gonna have to really sit down and think this out and plan it out and then, there’s other aspects to it as well, like how do you build traffic, how do you build an audience, how do you build trust with that audience. It’s a huge thing, so pricing that for me has been something that I’ve been struggling with.
Trevor: Yeah. Pricing is gonna be – pricing is gonna be interesting. Like, we talked before the call, how much is a car, how much is a house. And your thing, it’s gonna be a fairly small market, I’m guessing, which means price tends to be – typically, if it’s a mass market price, it’s gonna be cheaper. Coca-cola. If it’s a small market, price gets more expensive. So, a fine wine or brandy or something like that will be more expensive.
Mike: What I thought about doing is offering three-price points and there is a post I read about this, I’ll open a link to it in the show below, where you can offer a basic – they’re talking about offering a basic product for, like a PDF or something that for cheap, then offering a mid-range product that gives kind of some more bells and whistles and obviously a higher price point and then giving the whole shambangle, whatever you wanna call it, for the third one and that’s gonna be quite a bigger price. That maybe what I talk about where you will learn everything, about – from setting up the interviews to getting people in the show, to building an audience. I mean, that would be – that would cover everything and I think that might be the route that I’ll take because there will be people that just wanna know, hey Mike, how do I record this little interviews? And that’s all they’re gonna wanna know, they don’t want – they already know about other things and they don’t necessarily want to pay for that. But then, there’s gonna be people that are wanting to replicate what I‘m doing here, that are gonna be willing to pay more for that. Does that make sense?
Trevor: It does, yeah. I think, if I was on your shoes, I’d probably do the how do I record these things coz that’s actually a fairly wide market, coz that could even be just inside the company. People might want to do this kind of chat and then send it out to his staff. So, that could well be your introductory product. Then, you got maybe an affiliate so on the actual software you use. There’s always that kind of thing that gets put in. And then, possibly on yours, there could even be some kind of coaching because people are gonna hit things you haven’t. You’ve been doing this for a while. And you’ll think everyone knows and the truth is no one knows.
Mike: Exactly, that’s so true. Like, I think for me now, a lot of this is just second nature. I just set it up and go. But today, when I was setting up my interview, I’m at my girlfriend’s house today. And her mom was looking at, like I’m bringing out this microphone and this – I got my set up and I’m setting up all the lighting, I’m rearranging things in the house. And for me, it’s just okay, I can just set it up now. But for other people, they would be like okay, how do I do the lighting, how do I do the camera, what do I include in the camera, do I want just my head close up or do I want it back.
Mike: And these are things that I played so far. If you go back and look at my first interviews that I did and if you look at the lighting and the videos and the quality of everything, it was atrocious. But I said at that time, I’m gonna – I said, screw it. I don’t have the best camera right now, I don’t have the best set up but if I don’t start now, if I don’t just do something, kinda like what you’re saying