Mark: One of the reason I’ve come back and started to have a WSO at the moment is when you start looking at through the stats beforehand, there was a lot of product that used to do thousand sales, okay. Looking through recently — so currently, there has been probably 5 or 6. And there’s lot I’ve done and lot less than that. So, that’s like going on there. There’s also a reason why there aren’t that big launches. And I know there’s that one in January did a thousand sales in the front-end and a thousand sales on the back- end, on the OTO. And on the front-end, they give away 100%, around the back-end I think it was $19, and they were giving 50%. So, pretty much I’m quite intrigued about what was going on there. So, the only way — the best way to find out is thrashing to promote some stuff. So, I took one of my products and I promoted it as a WSO. That’s a hypocrite.
Mike: Yeah, okay. So, you came back in again and your — I mean, I guess the reason — I’m still trying to understand the reason why you came back. Is it to just kinda play around in the market?
Mark: No, probably to play around the ensembles. I’ve got — in the last year since I did my last WSO, I’ve done a lot of products that I’ve priced at $47, $97 and because I did a lot of WSOs beforehand — I’d be honest, it’s difficult sometimes to sell a product for $97. I haven’t gone access to the affiliates that can do it. So, I’ve been creating these products that at even at $97, give a lot of value. And it can be really difficult to sell them. Don’t believe what people say when they say yeah, self it for high price. Fine, it’s great to have that idea but if you can’t get affiliates to buy or sell and promote them, then you’re gonna struggle. So, there seems to be a huge big divide. Now, you’ve got — your affiliates are doing webinars where $1500, the product that they’re selling. And they do sell maybe 10, 20 of it. So, that’s a viable business model. You’re doing one webinar a month. Then, on the other hand you got the guys who are doing lots and lots and lots of WSOs and they’re trying to crank out 5, 600 sales a time. So, it’s interesting to see how it’s going. And I mean, a lot of people now and everyone saying, it’s getting harder and harder to sell stuff.
Mike: What I’ve been seeing lately, and I’m on the verge of releasing a product teaching people how to do interviews and I’ve been really fighting with myself on how much to sell it for because if I push a $7 price-point, I think it’s because it’s more of a niche product that it’s just I’m not gonna get the value, I’m not gonna get enough sales to make it worth putting in all the hours recording the videos and really creating a great product. But like, if I do it at $7 and give a 75% commission or a 100% commission, okay I might get a bunch of leads but again, I’m not making money with it. If I charge a higher price and I really — if I charge maybe a $100 or $200 for it, it’s also gonna give me the ways that I can buy, I can invest more in it, I can invest more in graphics for it, I can invest more in marketing for it. So, it’s — I think it’s really hard in — as a product creator, you have to find a point like okay, like you backed away from WSOs last year. And I think some people don’t wanna be associated with WSOs because it might give their product a lower — I don’t know, a lower perception. Like, I think you know Shane Melaugh.
Mark: Yeah, Shane Melaugh.
Mike: I emailed him. He’s a great guy. I emailed him and I said, ‘Shane, I’d love to do an interview with you about your WSO’. And he said, ‘For one thing, it’s not a WSO’. And I was joking with him about it coz he was saying he doesn’t do WSOs, he releases products on his own terms, on his own — I guess, his own platform for that. But he got offended when I called it a WSO. What do you think of that?
Mark: Shane does some great products and Shane’s price-points are around $47, $97 or $147. And he’s built up a lot of fans who are happy to buy his products at those prices because they’re good quality products. And he’s got a reputation for producing quality at that price. On the other side of things, there’s a WSO released last week that made lots and lots of sales. I think about 5000 sales. And it was a video product. I won’t mention it coz I don’t know how the guy feels about us talking about it.
Mark: But it was a fantastic product. It was probably the best product on video available. And there are a lot of other products out there about video and they are — they cost around $97 — $100-$97. This guy sold it as a WSO and they have it on big discount within two days. This guy got great products. And I don’t understand why somebody who has got such a brilliant product — I mean, it was brilliant, would sell it as a WSO. And he had access to probably top 100 affiliates or so the top 100 affiliates working at the moment. And he’s still decided to do it as a WSO. And it — I don’t know. I don’t know why.
Mike: I mean, I can see it as — what a lot of people say is the reason why they launch products as a WSO is that it will give them kind of a launch into — it’s a great way to launch, it’s a great way to get feedback immediately back especially if you have a software product, you can find out what the glitches are immediately coz you got all the people buying and then everyone’s gonna be putting in a support ticket after that. So, I guess it’s a way for people to launch —