Mike: Is ithat one that you wrote yourself or one that you had outsourced? Rachel: I haven’t written any of the books I sold.
Mike: I love to hear that. It’s amazing that people are out there, making all these money on Kindle and not having to write even really a word of content. You don’t really have to be an author to be an author anymore.
Rachel: No. No, you don’t. It’s great.
Mike: How much time and money do you spend getting a book created in general?
Rachel: It really depends on whatever book creation that I do. So, sometimes if I’m doing like straight outsourcing, like if I’m just outsourcing a book and I’m not doing like my multichapter net or something, I can go anywhere from probably $500 would be the most and there’s a lot of my books I do that is just, that are just free. So, I have ways to like pour content from people and that is pretty quick. So, I would say when I’m doing it for free, it will probably be a couple of hours to complete the work, maybe between 2 and 4. And then when I’m outsourcing, less than an hour or so of work. And then, there’s a whole bunch of strategies, kind of within there. So, yeah. I guess that’s a good one.
Mike: So, the one that you’re – if we’re gonna look at the one that made you the most money, how much did that cost you to get done?
Rachel: That was one of my first ones and so, that one is not — that was I think around $1200. That was more than I normally spend now because I’m now 40 books richer, so I learned a lot.
Mike: Yeah. I mean, it’s – one of the good things about learning from people like you who have gone through all of these is that you most likely, after 30 books, you’ve learned what works and what doesn’t work. What are some of the biggest mistakes that people make when trying to make money on Kindle?
Rachel: Oh, there’s a couple like they’re actually at head. I guess, a couple of them. One of them is like when they put product or book that are very high quality, they think if they can show their book out there and actually work and like develop, and they know that it’s obvious that it’s just like amazing how many people are willing to make that review, etcetera and that stuff. But there’s none of them. And the real thing is it’s not getting the book formatted right. If the book is not formatted right, then you’ll also get negative reviews and that will automatically thrown in distraction from your sale.
Mike: So, how do I got about getting a book formatted correctly? Is there a tool that I need to use for that or is there a service? How can they get that done correctly?
Rachel: Well, I actually have a tool called Content Formatter. I have it developed because I was getting bad reviews myself because I thought I have the formatting right and I wasn’t. But I asked a programmer to create that for me and then, I ended up throwing it to other people. Actually, it’s one of my best-selling products. It sold thousands and thousands of copies, because it’s such a pain to do it the other way. It’s the manual way where you read the Amazon turn it up and stuff. It’s just not cool.
Mike: I heard that over and over again from people when they go out and they create a product that is actually helpful for them and it’s something that’s gonna help their own business, like if it’s gonna help yourself, then most likely there’s gonna be a need for it in the market for someone else as well. So, you have kind of the freedom to go and spend a little bit extra money, get the tool created and then make that money back and more through selling it.
Rachel: Totally, yeah. It works great, everything.
Mike: Definitely. Have you ever had a book that you spent 500 bucks on or you spent a lot of time on, even after you’ve done a lot of books. You thought okay, I’m gonna get this done. I’m gonna get it published and it just bombed.
Rachel: I’m sure. I actually like, I don’t even know all my niches. The process, I just let them write it out and then, they’re up there and they work. And then, I don’t look at my finances very often, so I just — I mean, there was once that I’ll and sometimes I’m gonna be like, oh I thought it’s gonna be selling more. But I realized I’m able to create smaller books first, so without going in like bringing in this whole huge thing, but with small ones and see if they work. And if they do right, then you’ll know where to invest more and make it into a bigger book. So, I’m never really putting too much out there, so when I fell off the ladder it won’t be a big blow.