else, it didn’t work. And I’ve come across the idea, the concept of building a membership site. I built it and it worked. So, I stopped in that bit. As the time went on, I started building up different products. People were buying into it. I was getting upsells and members. And I started doing PayPal and it was just growing and growing and growing all the time. And I just kind of – I developed this kind of strategies that’s simple, system-ed as you like, so that other people can repeat what I’ve done.
Mike: It’s interesting. So many people that I talked to on the show, their main target audience — it’s so many people doing internet marketing and targeting internet marketers, like it’s internet marketing. How can you make money online and then you, like your target website would be like a make money online kind of course or membership site but it seems like what you’re doing here is you’re doing a membership site for a specific niche outside of –.
Gary: Yes. That’s what I’m doing, yes. Which means, obviously if I can do that, then other people can do it. It is really – making money online is not as difficult as what’s made it out to be. I’ve done – I understand why it’s not as more as people make. But I do understand why they’ve done more. And that’s basically because I fed lots of information and I got no – I can’t pick for it once they saw what is ahead there. But basically, to make it online is quite a simple thing to do. You probably don’t hear too many people saying that but I don’t think it’s quite straightforward too.
Mike: It’s easy to say it’s simple after you’re making the money online.
Gary: Yeah, that’s was quite easy. Yeah, yeah, yeah. Well, that’s part of it. Part of it – I think the main people, reason they fail — the main reason people fail is because they’ve got lots of objections, roadblocks, things that they can’t get pass. For instance, the discipline – what I do, what I’m always doing with my initial product, you have to get a lot of discipline. you have to post stuff on there, you have to keep your sales up to date. And when you’re first starting and you’re not making money, that’s a difficult thing to do, because in your mind you’re thinking – I’m doing this, is this gonna make me money. Is it gonna be successful. And perhaps, initially it won’t get the traffic that you want or it won’t convert when you think it should convert. You just don’t know the numbers, you don’t know your numbers. You don’t know how things are supposed to convert. And I just think, there’s all these little roadblocks. But if they just kept it, if people just keep it really, really simple and just follow whatever plan they’ve got step by step, then they will get there, coz you don’t even need a lot of money to get started. It’s not like you need to invest crazy amount of money to start. In fact, I don’t understand why people do invest crazy amount of money, coz there is no need.
Mike: I think, If I can interject you, I think one of the things that you said that I hear over and over again and one of the things that I say over and over again is that consistency is so important when it comes to — not even just making an online business and just doing anything in life, if you wanna lose weight or you wanna build a skill or develop a habit or just anything where you hear about this people that are successful, it’s about the people that get up in the morning and they do the same thing over and over again and of course, it has to be something that’s logical and it has to be something where like it’s gonna, in the end, amount to something. But with — let’s say like, with my interviews that I’m doing every day. I do five interviews a week. And most people, they would go — what, how can I do five interviews a week. And when I first was doing it and I wasn’t seeing much income coming in from it, of course it was hard. It took a few months before I was able to say, I wasn’t working for $3 now or -$3 now. I mean, eventually it was 3, 5 10, 20. It goes up over time as with anything. But in the beginning, you’re gonna be making nothing if not negative money. And that’s frustrating for a lot of people.
Gary: Yeah, it comes there. I can see. But you can’t fully expect – before the internet came along, if you are to start a business – offline business obviously, and someone said to you in six months time you’re gonna be making a profit. And you’ll think for a moment because businesses don’t make money that quick. You know, before the internet came along, it just wasn’t heard of. How could you start a business with a couple of hundred dollars and turn that into thousands of dollars in just months? You know, and you never went back from it. Once you get to that stage, it just keeps going up.
Mike: Could you imagine having a list in office for every single business that you’ve tried to start?
Gary: That’s what I mean. It’s crazy. It’s such that – that goes back to what I’m saying. How simple it is and how easy it is made for us. It’s strange, really that there’s not more people doing it. It’s not – but of course, it’s still growing. You know, it’s a new thing.
Mike: Relatively, yeah. Very relatively new. Now, you’ve come —
Gary: But for us, it’s been done forever.
Mike: Yeah, yeah. I mean, well for us — we’re people that have been trying so hard to be successful. It feels like it’s forever. Okay, you’ve got your Membership Marketing Machine product here and I’m assuming, I haven’t had the chance to look over it a little bit but from what I understand, it’s kind of the exact formula of what you did to develop your teaching website. Is that –?