search engines as well. So, it literally just invigorates everything and kicks it into over drop. And that’s what really what we’re doing here.
Mike: Okay, from what I’m understanding is you’ve — okay, you’ve got your blog, you’ve got your website and you’ve got all this content on it. This plug-in essentially is going to — I mean, it’s called Ping Fresh, so I’m assuming it’s gonna ping the content to the different — like every time, what I know about pinging is usually when I publish a new post, like when I publish this interview that we’re doing right now, a ping will be sent out to the search engines, letting them know that hey, I’ve got new content on my site, come here and take a look and index it. Is that kind of the same kind of thing going on?
Sean: It’s a good interpretation of what pinging does. What pinging actually does is it notifies some blog directories and some outsource directories as well. The thing is though, that it’s very limited. What WordPress does natively is very, very limited. For example, when you install WordPress, you only have one ping site called Ping-o-Matic!. We have a list of over 300 all over the world. And they tie in to also to different sites and networks and everything else. But that’s just one pattern. We also tap into viral networks. We create, for example, an RSS feed of your recent promotions. Well now, you can take the RSS feed, now you can put that over to social bookmarking sites. You can put that into and have it syndicate to web 2.0 sites using something like LinksAlpha. You can put that feed right into OnlyWire Free for sample and now have it all go out to Twitter accounts, Facebook accounts, all of the — LinkedIn, Google Plus, literally hundreds and hundreds of different ways you can take this new information, this new ping and this — we use the misnomer, it’s a little bit of a kind of play on words here because the original idea of pinging was sonar parts. Submarines just put out sonar parts signals out there. What’s we kind of doing, we call it a social sonar parts. So, part of it is traditional pinging but what we do is if you got posts, there’s also a thing called ping backs and track backs and things like that. We don’t just do the pinging, we also re-process the track backs and the ping backs. And we put it out to many, many more different sites. We also then, again, do the social side of things, Facebook, Twitter. If you have for example a site, like a Tumblr site that accepts post by email, guess what, not only will we do all the stuff we just mentioned, but we’ll send an email out to those accounts so that your content is now published there and pushed out there. So, basically it just creates a massive web of places where you can get exposure, get valuable backlinks which are socially relevant to everything you’re doing, increasing your social footprint and drawing all those people back in and giving yourself massive authority at the same time. So, it’s like an all-in-one solution, like I set this up, with some of the stuff we do with, like I have — if you get the developer version, you can also directly post out to some different services as well. For example, we use like LinkPipeline Pro, we post directly to OnlyWire and stuff like that. So, we’re always adding to this system. That’s one of the beautiful things because I use this myself. I’ve been using it for over two years. And with all the panda changes, penguins, zebras, marmosets, elephants, whatever else Google is gonna throw at us, this system has gone from strength to strength, then with all the changes that they are doing again, this just made it that much more powerful. While everyone else is dropping off the face of the earth, our sites are shooting up and ranking. And that’s really what this is all about.
Mike: I remember hearing somewhere that if you ping too much to these places, if you ping too much, that you can get actually banned or disregarded from that. Is that true and is there a danger of that happening?
Sean: With our plug-in, no. Here’s the thing, there’s a lot of our people that back in the day, they uses to try ping their sites several times a day. That is bad, bad, juju. You don’t do that. What we have is a delay system. So, basically if you do it say — well, we got a slide that allows you to re-ping say after 20 days or 45 days, or something like that. Because you don’t wanna be doing it every day. Yes, that will absolutely get you slapped. You don’t ever want to do that. And there’s some people like I say, they would just ping it five times a day and then wonder why they’re getting slapped. You know, that is silly. So, what we’re doing is we aren’t throttling it. We’re doing it in a very reasonable fashion to make sure that yeah, absolutely I’m playing within the rules. And if you do it after 30 days, absolutely nothing wrong with that. Because here’s one thing that a lot of people don’t realize. WordPress, when you save a post, automatically pings it out or it used to, but they’ve eventually changed it since then. But the idea was every time you save a post, it would then ping out. And that if you save a post, back in the old days like for say 2 years ago, if you were making changes to a post and you save it and then you went back, oh you know I forgot to make this, now you made it again. You do that 4 or 5 times, basically every time that suddenly re-pinged the search engine five times. Yeah, that’s causing a problem. So, we stopped what – well basically, WordPress doesn’t do that anymore. But we also make double sure that WordPress doesn’t do that to cause you a problem.
Sean: And then again, with our queuing system and our throttle system, you can only do it at every so many days so that again, you’re staying 100% safe with that. So, not only do we give you all that extra power, we also make sure it’s 100% safe as well. You’re not doing anything black cat.
Mike: I like to hear that. And I’ve got two — I’ve got over a hundred interviews now on mikefrommaine.com and like you said, I’ve got some great content that’s just sitting back there, not getting that many views now because it’s buried within my site, the search