and looked for the bestseller list in all these different categories. And I realized that people really don’t buy Kindle books from Google. It’s actually just searching in their devices. I mean, it was pretty obvious actually. But um –
Mike: Do you think – are people actually doing keyword searches in their devices or are they finding them through like bestseller categories?
Eric: They’re doing both but I think where a lot of it is recommendations to them. So, if they bought a book in running, you know they’d be recommended a lot of books online.
Eric: So, there’s that aspect. There is search. People do search and buy books that way. And then, the bestsellers of course. They see those, too. But I went to the bestseller list and just looked at the list and said, I can write a book on this subject. And I wrote a four- book series in the job hunting category. And that’s how I started. Four months later, I made $1300. The first four months.
Mike: So, within the first four months, total over those four months, you have made $1400 from those four books?
Eric: Oh, no. Within four months, by January I published my first one in 2012. And by April, I made $1300 in a single month. Mike: That’s – I mean, that’s pretty good from four books.
Eric: Yeah. It is.
Mike: And, okay. Once you had that first success, what did you do then?
Eric: Well, I started creating more books in different categories, different series and these books – these are all like non-fiction coz I don’t wanna pay fiction writer and I’m not a fiction writer. So, I just stuck to what I know and I actually posted my success in a private forum, that I was a member before. And everybody was just asking me tons of questions and all that kind of stuff and about a dozen of people said that I should write and Ebook on how to do – how to sell Kindle Ebooks. So, that’s where I get to.
Mike: Okay. So, you ended up writing your ebook Publishing for Profit. And which is something that we’re also gonna talk about today where people can learn exactly your strategy for doing this. Now, is this book completely up-to-date? Like, let’s say I don’t know anything how to do Kindle publishing which I really don’t – I have never published a book on Kindle. If I go ahead and buy this, is it gonna tell me like step-by-step how to do the keyword research, how to find the kind of books that are gonna be able to actually get sales and – I mean, coz I have no idea how to do all that. So, will that tell me how to do that?
Eric: Yeah. The book is very step-by-step. It really takes you by the hand. So, even if you’ve never done any marketing online at all, it will take you from signing up with Amazon which is free of course and to the publishing and promotion and pricing and all that kind of stuff. So, it’s like it’s an A to Z and it’s very step-by-step, yeah.
Mike: Cool. And we’re now in – we’re recording this in March 2013, so how many books do you have now? Eric: I have 18.
Mike: And from those 18 books, I know you’re pretty open with your revenue on your site, how much are you making from these 18 books a month?
Eric: On average, about $2300 a month.
Mike: Okay. So from that, it sounds like – I mean, it’s gonna be hit or miss a lot of times.
Eric: It can be if you don’t know what you’re doing. A lot of my books had published like a year ago. So, a lot of them are not selling you know, 150 or 200 copies anymore. They’re selling more like 50 to 80. So, and then just like Google, Amazon changes too. Amazon gives you five free days every 90 days to promote your book in the free category, so people can download it for free. And it used to be, when I started that if you get more than about a thousand downloads, your book would automatically be within the top 20 in that category, when it went from free to paid. And now, it’s more like 5000 downloads. So –