Mike: The last time I looked, I think this is the number I commonly see across your site, the income that you usually talk about is $40,000 per month that johnchow.com is making. Is that a current number, is that higher, lower? Let us know about that.
John: That’s my current number. You see, that only came about because of the case study I did. Yeah. Like I said, first three months my blog is live, johnchow.com never made any money. And the reason it’s suddenly making was because I was challenged by my reader, some of my readers, to do so because I talk a lot about internet marketing and how to make money by blogging but my blog has made no money. It’s something that I kinda caught up on it, so I decided I thought I’d make a case study in September 2006, I would monetize the blog and you can follow along and see how much my blog made, how much traffic I have and what I made to make the money. And the goal of the case study was to create fulltime income with part time blogging. And I do fine fulltime income with, I received a few thousand per month and part time blogging, a few plus a day. I figure out you can see that. You know, this gives you a bit of freedom because it’s top of whatever it is that you’re doing, your fulltime job, your fulltime business. This like flashback. So, it took me four months to do that, once I monetize it. And afterwards, I didn’t stop the case study. I kept it going and try to pull off an auto stop. What would happen if I redesign the site, is it just simple thing coz there’s so much possibility for the blog. So, the case study kept going and within two years, the blog’s income got to about $45,000 per month and at that point, my accountant advised me to stop it because he felt like I pretty much proved that I could make money with my blogging. I actually didn’t listened to him. And then, my advertisers told me that they don’t want people know how much they pay me.
Mike: Yeah. It becomes difficult when you get involved with external parties and advertisers who may not necessarily want those stats revealed.
John: Yeah. So, the case study stopped in towards the end of 2009 with the blog income was about 45 per month. Today, the blog does a few little more than that and the reason for that is there’s a lot of them, a lot of the blog’s income is passive, like I refer a lot of affiliate offers through my blog, it pays me a residual every single month. For example, AWeber, you know the email list company. They give you 30% off the bill of the customer that you refer. Over the past five years, I refer hundreds of other people to AWeber and I got 30% off their bill. The biggest customer I referred to AWeber, his list was so big, his monthly bill is over $3000 per month. And so, I made almost a thousand bucks off him every single month. And to this very day, I don’t know who he is.
Mike: Really? You don’t even know who he is.
John: If I know who he is, I’d go back and meet with him. But no, I don’t know who he is.
Mike: That’s a huge commission you’ll be making every single month from one person and, yeah.
John: And I have hundreds for AWeber. So, I’m getting paid you know, for work I’ve done literally years ago. So, in every month I have more people to read my blog. I refer them to ad networks and they give me a percentage of their bills or their earnings, so the blog’s income is a lot higher than a few thousands a day. But people – since I have a case study, I’ve just been saying 45.
Mike: It’s interesting. Something that I see coming across in a lot of the bigger time internet marketers, the ones that have a huge following, like Pat Flynn, is that he makes a lot of his money not necessarily from just individual product sales every month but he makes a lot from a blue host affiliate program which is incurring income from that. I think it’s around $20,000 per month he usually brings in from that. So, it goes to show you how important the re-occurring programs can be in making a steady income.
John: Yeah, I love continuity. That’s one reason my new product is a continuity product, instead of a one-time fee product.
Mike: But before we get into that, I’ve got one more question for you. And it’s, every — I think it’s Sunday, Saturday or Sunday, you do something called dot come full.
Mike: And —
Mike: It’s dot com full. John: Yeah.