Jimmy: Yeah. Not quite that cheesy. Well, what we kinda do — I mean, I know what you mean that’s — it’s not far from that in a way but we do it in a better way. So, we might start an email with: Me, Brad and Johnny. Brad and Johnny both wanted to be computer games testers. However, only Brad made it. Johnny works in, you know, a garage or you know, low-paying job . We’re going to explain what his life is like but then we say, but Brad is completely different. He gets to do some so on, so on, so on and so on. Over the next through emails, we’ll explain to you what they both did and why their lives went off on to see two different, you know, directions. And so, you can, you know, put your, you know, the choices that they make become the choices that the people reading your email have to make. Ah sometimes, um, I’m liking it to a, you know a Christmas Carol where he goes into the future and sees his future? That’s what we wanna show you, you’re two possible futures. And you know, your decision is now. And the decisions you make now will decide where you end up. So, that’s a pretty big key part of one of these sort of ways that we use email, yeah.
Mike: And what are the open rates like? What are the click-through rates like and more importantly, what are the sales rates like?
Jimmy: Um, that’s a good question. It depends. We have new customers, new prospects. Their open rates are really, really amazing. I mean, I can show you some open rates of literally 85%, you know. 50% click-throughs and stuff. But, over time, obviously, once they — once people, you know, after a year or two, people have heard these stories. They kind of know what’s coming. They still hang around and buy stuff but they do lower and lower at that time. There’s just no way to sort of go against that. But in the early days, you can really, really grab people with this stuff. Um, and you can definitely keep people subscribing and buying for longer as well. Um, some of our conversion rates, the most famous one and this isn’t normal but I’ll just tell you for fun, the best that we’ve ever had was a mail out to a list of 570 people brand new subscribers. Um, I mailed that to 570 and we um, we made 28 front-end sales 10 back-end sales. To 500 people, I mean that’s crazy.
Mike: How much, how much the — how much in total sales did you make?
Jimmy: It was a low-value offer, so a low-ticket offer. So, in total it was $455 profit from one email to 570 people and — Mike: Pretty good.
Jimmy: This is a case study that’s in our, in our book that we recently put out, yeah.
Mike: Cool. Yeah, I mean, that’s pretty incredible. I think a lot of people listening, they’ll have list that are bigger than that or I mean, or even, on scale though, to be able to send out and give that much of a return back for each one. In that one email, that’s pretty impressive.
Jimmy: Yeah, one of the key story was that was a list of buyers as well. So —
Mike: Oh, that’s an important part too.
Jimmy: Yeah, yeah. They hadn’t opted in for a free gift. They have recently bought something from us and the reason the email works so well is because we said, look, this is a new product coming out. We talked about how great it was. We also talked about how it well-fitted with these other thing they already had. And then at the last part, we said, “You know, take this new thing and take your old thing and put them together. And if you buy it through us, you get this bonus.” Bang, that was it.
Mike: What kind of bonus did you give them?
Jimmy: It was really easy in this case because it was a product that I went through and as I was reading through it, I thought, Oh I can think of the perfect way to apply this. So, it was just like an extra guide which was um, about what we would do if it was us. So, the product did sell. It was all about Facebook and making viral fan pages. And the case study I kinda gave them was um, how you would use a Lady Gaga fan page to work this method. So, yeah.
Mike: I think it’s a good idea. I mean, there’s a lot of times though, there’d people offering bonuses and whenever I see these little bonuses that people offer, it’s usually BS bonuses, like it’s that PDF file that they have sitting on their desktop that they never, they have never even read. And they’re like, it’s like, How to Make Money on Twitter. And they don’t even — I mean, it’s — it is some ridiculous method that no one’s ever done but some guy’s come up with and you know, it’s just like some of those things. And then, you offer this as a bonus to someone and I don’t know, bonuses for me never really ring true. I think that you have a great idea with the fact of offering something that a personalized bonus from your head and from your methods. I think that’s a, that’s a great idea. That might be something I’ll end up doing in the future here.