Every month I publish an income report…why? Good question
1. Accountability
With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.
2. Integrity
On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.
3. Perspective
There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.
Here’s my results for December, 2018
8,578 page views (+406 from November)
18,531 Youtube channel views (+2,762 from November)
95,517 Youtube minutes watched (+15,429 from November)
Email subscribers: 10,151 (-7,684 subscribers from November)
Expenses
Launch prizes: $3,880 – Paid to affiliates for Members Kit launch contest
Commissions: $1,882 – Paid to Brett for his half of a webinar we did with Ryan Phillips
Virtual assistant: $800 – I have an assistant help with all my promotions, including copywriting, scheduling, and posting.
Convert Kit: $179 – I’ve been using this as my autoresponder
Aweber: $130 – This is my backup autoresponder
Zapier: $75 – An amazing tool for automating your business
ManyChat: $50 – A service that I use to build a Facebook messenger list
Internet: $50 – This is what I pay for my fiber Internet in Turkey
ZenDesk: $50 – Brett and I use this for our helpdesk for our launches
Gusto: $45 – This is the company I use for my SCORP payroll
Facebook ads: $44.87 – I’ve been experimenting with FB ads on my JV promos, doing giveaways of IM products, and testing other niches
Docusign: $40 – This is what we use for contracts for coaching students
Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews
Wufoo: $19 – This is the form we use for coaching applications
Schedule Once: $19 – This is what I use to schedule my coaching calls
Audible: $15.77 – Business books to further my education
iCloud: $9.99 – I use this to store my documents online
Skype: $9.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.
Amazon S3: $5.17 – I use this to host images, bonuses, and videos
Vault Press: $5 – A quick and easy tool that I use to backup my website
Total expenses: $7,329.74 (+$4,579.25 spent compared to November)
Revenue
Sociible: $2,017.42 from review and interview with Joshua Zamora
Page Builder Pro: $1,087.50 from review and interview with Mario Brown
Automation Bundle: $1,059.56 from review and interview with Todd Gross
Azon Video Maker: $681.69 from review and interview with Ankur Shukla
Live Caster 3.0: $654.97 from review and interview with Cyril Gupta
Evergreen Traffic Academy: $635 from review and interview with Greg Kononenko
Xmails: $597.84 from review and interview with Jai Sharma
The Big 5: $359.91 from review and interview with Marc Gray
Spy Track: $359 from review and interview with Richard Fairborn
SociFeed: $284.46 from review and interview with Brett Ingram
AudioFlow: $273.50 from review and interview with Josh Ratta
Real Specific: $123.50 from review and interview with Shane Brooks
Fusion by Dropmock: $117.20 from review and interview with Jamie Ohler
Zapable (CLOSED): $103.95 from review and interview with Chris Fox
Affiliate Traffic Lab: $92.98 from review and interview with Glynn Kosky
Designo Pro: $78.30 from review and interview with Todd Gross
Viddyoze 3.0: $70.30 from review and interview with Joey Xoto
Easy VSL 2.0: $65 from review and interview with Mark Thompson
Ascend Pages: $61 from review and interview with Andrew Darius
Local Vid Pro: $52 from review and interview with Vick Carty
TXT Video: $50.70 from review and interview with Jamie Ohler
AdReel: $44.40 from review and interview with Ryan Phillips
0 to 100 in 24 Hours – $40.65 from review
Bloggii: $35.71 from review and interview with Stefan Ciancio
Pixo Blaster: $33.52 from review and interview with Stoica
Covert Social Press 2.0: $32.27 from review and interview with Soren Jordansen
Insta-Storie 2.0: $30.40 from review and interview with Mario Brown
Convertri 2017: $29.10 from review and interview with Andy Fletcher
Link2Vid: $28.19 from review and interview with Mark Bishop
Kickass Tuber: $27 from review and interview with Angel Corman
Instant Spokesperson: $24.50 from review
Video Traffic X (CLOSED): $23.50 from review and interview with Walt Bayliss
Bing Bang Profits: $23.50 from review and interview with Demetris Papadopolous
Press Play 2.0: $22 from review and interview with Mark Thompson
Jvzoo Member: $20.35 from review and interview with Simon Harries
Discover: $19.40 from review and interview with Walt Bayliss
eCom Pages: $16.45 from review and interview with Mo Aguel
WP Site Guardian 2.0: $13.52 from review and interview with Chris Hitman
Vidgeos: $13.50 from review and interview with Josh Ratta
Commissionology: $13.50 from review and interview with Michael Cheney
The Lost Code: $11.46 from review and interview with Brendan Mace
Jvzoo Academy: $11.10 from review and interview with Sam Bakker
HydraVid (CLOSED): $9.98 from review and interview with Walt Bayliss
EZ Magic Video: $9.98 from review and interview with Matt Bush
Vid Skippy 2.0: $8.99 from review and interview with Mark Bishop
Webby Vid: $7.47 from review and interview with Radu Hahaianu
Shopabot: $5.99 from review and interview with Cindy Donovan
Webinar X: $5.99 from review and interview with Neil Napier
Smarketly: $5.95 from review and interview with Simon Sela
Total revenue from interviews and reviews: $9,394.14 (-$4,688.98 from November)
Members Kit: $16,514.27 – My earnings from a launch I did with Brett Rutecky
IM Insider: $3,593.08 – My earnings from our monthly coaching program
Profit Canvas Unlimited: $202.64 – My commission from a private webinar Brett Rutecky and I did
Affiliate Income Secrets: $141 – My product teaching how I make money from affiliate marketing
Google Adsense: $80.78 – Earnings from Youtube and Adsense
Autonars: $43 – My earnings from a launch I did with Brett Rutecky in June, 2017
Resell Rights Weekly: $41.91 – This is a website that has a ton of products that you can use as your own
Social Traffic System: $31.60 – My earnings from a launch I did with Brett Rutecky in September, 2017
Mail It: $30.71 – My earnings from a launch I did in August, 2016 with Brett Rutecky
Value Deliver: $29.25 – My earnings from a launch I did with Brett Rutecky
Social Robot JV commission: $28.40 – This my cut from a launch I did with Joshua Zamora in early 2015
Hijax: $23.71 – My earnings from a launch I did with Brett Rutecky in February, 2018
Instant Video Pages: $13.96 – My earnings from a launch Brett and I did
Insta Funnel agency: $12.29 – My earnings from a webinar I did with Brett
Keyword Suggestions JV commission: $4.42 – This is my cut from a launch I did with Radu in September, 2015
Total from OTHER streams of income: $20,791.01 (-$9,150.80 from November)
Total Revenue: $30,185.15 (-$13,839.78 from November)
Hi Mike,
How did you lose more than 7000 subscribers at once?
Very interested to know and learn from you, thanks!
Hi Leo,
I did a very long overdue list clean up where I removed people who hadn’t opened my emails in the last 6 months.
I'm surprised (concerned) about the low income you've received from both launches and JV's. I think of you and Brett as a perfect example of a combination of programming and marketing, but I have to admit that I'm disillusioned by the fact that your income seems to be far lower than other gurus: Jono, Anik, and others.
Should I assume either:
1- They're a helluva lot better at this emarketing game than you, OR
2- They've all discovered how to mock up earnings reports from ClickBank, and are what is impolitely referred to as "Liars"? (Not a PC term, but perhaps appropriate.)OR
3- ??
Launching definitely isn't the same as it was a few years ago. Some people are still doing good numbers, but even Jono had some bad launches this year.
I'm a much bigger fan of affiliate marketing than I am of launching. It's a lot easier 🙂