Income Report for April, 2015 – A Case study from my student going from zero to $5000 in ONE month

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for April, 2015.

———————————————————————–

42,440 page views (-7,856 from March)

26,391 Youtube channel views (-2,893 from March)

183,210 minutes watched (-13,293 from March)

Aweber subscribers: 6,375 (-224 subscribers from March)

GetResponse subscribers: 7,250 (+829 subscribers from March)

Total email list subscribers: 13,625

Expenses

oDesk Virtual Assistants: $235.52 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

GoToWebinar: $199 – I use this for live webinars and training

Wistia: $95.62 – This is how I host my sales videos and course content.

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview or review

GetResponse: $65 – This is the autoresponder I use for my buyer’s list

Sendgrid: $57.28 – I tried using Sendgrid for my mailing list, but they banned my account and told me they don’t support affiliate marketing

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Elastic Email: $20 – I bought some credits here to try out this email service, but I never used them.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

Facebook ads: $15 – Ad money spent for misc. FB ads

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

HideMyAss: $12.95 – I used this as a way to use Youtube when it got blocked for a day in Turkey

Skype: $10 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Droplr Pro: $4.95 – I tried this out for a month, but I cancelled and still prefer Jing for taking screenshots and recording quick videos

Amazon S3: $2.38 – I use this to host images and videos

Total expenses: $919.60 (-$896.23 compared to March)

Revenue

The Super Funnel: $4,626.88 from review and interview with Alex Jeffreys

Easiest 5rr Cash Ever : $2,453.73 from review and interview with Bamdad Sky

CPA Giveaway Frenzy (CLOSED): $2,360.28 from review and interview with Hooda Kismet

Click Back Rewards: $1,284.11 from review and interview with Brett Rutecky

Azon Authority: $1,168.28 from review and interview with Sean Donahoe

Video Pages (CLOSED): $1,045.46 from review and interview with Joshua Zamora

Keywords Studio Pro: $869.63 from review and interview with Rahil Ahmed

The Singing Guru: $845.05 from review and interview with Jamie Lewis

Zapable: $833.45 from review and interview with Chris Fox

Video Motion Pro (CLOSED): $794 from review and interview with Josh Ratta

IntelliPlayer: $708.54 from review and interview with Bill Guthrie

Commission Juggernaut (CLOSED): $645.13 from review and interview with James Canzanella

Mobile Optimize Pro: $608.97 from review and interview with Brett Rutecky

CPA List Loophole: $460.11 from review and interview with Greg Konenenko

Social Video Magic: $310.50 from interview with Jeff Long

Easy Web Video Lead Generator: $256.06 from review and interview with Shawn Pringle

Little Guy Big Profits: $230.17 from review and interview with Eric Larson

Thrive Leads: $178.75 from review and interview with Shane Melaugh

Easy VSL: $167.50 from review and interview with Mark Thompson

The Fiverr Handover: $162.15 from review and interview with Fergal Downes

Targeting Inspector 2.0: $148.90 from review and interview with Aravindh Sridhar

Tee Profits Recipe: $147 from review and interview with Demian Caceres

CPA Niche Jacker: $146.01 from review and interview with Jon Smith

Online Wealth Academy: $145.50 from reviewinterview, and webinar with Mikael Dia

Simple CPA Siphon: $139.88 from review and interview with Stephen Gilbert

Solo Ad Arbitrage 2.0: $132.28 from review and interview with Andrea Fulton

Arbitrage Underdog RELOADED: $121.01 from review and interview with Tom E

How to Get Your Product and Website Online: $104.21 from review and interview with Reed Floren

Video Maker FX: $98.50 from review and interview with Peter Roszak

Ultimate Traffic Monster: $84.85 from review and interview with Naidy Phoon

Tee Cash Boot Camp: $77.70 from review and interview with Andy Berard

Weird Niche Content: $71.92 from review and interview with Mark Bishop

Vidlify: $71.64 from review and interview with Radu Hahaianu

Explaindio: $68.50 from review and interview with Nick LaPolla

Video Ad Rival: $60.50 from review and interview with Peter Beattie

Digital Software Lab: $50.50 from review and interview with Josh Ratta

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

Viral Content Profits: $48.50 from review and interview with Ricky Mataka

Tube Sniper Pro 3.0: $48.50 from review and interview with Joshua Zamora

InstaHook Video Backgrounds: $47.60 from review and interview with Brad Scott

How To Get Free Traffic From Affiliates and JVs: $44.87 from review and interview with Reed Floren

HydraVid: $39.92 from review and interview with Walt Bayliss

Operation Solo: $32.36 from interview with Anthony Tilley

Crowd Search Me (CLOSED): $32 from review and interview with Daniel Anton

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

List Building for 2015: $28.63 from review and interview with Fergal Downes

Fresh Store Builder: $28.50 from review and interview with Carey Baird

Kindle Marketing Magic: $26.65 from review and interview with Mike Balmaceda

Video Rizer: $25.65 from review and interview with Aaron Wolfe

Tee Blueprint: $25.50 from review and interview with Manny Hanif

How to Create Information Products that SELL: $24.57 from review and interview with Reed Floren

How To Get Traffic From Facebook Ads: $24.57 from review and interview with Reed Floren

Solo Ad Business Blueprint: $23.47 from interview with Kate Rosenberg

Kindle Assembly Line: $20.04 from review and interview with Saeed Rajan

Absolute Jacker: $16.50 from review and interview with Ariel Sanders

Timeline Optins: $15.26 from review and interview with Brett Rutecky

Webinar Fusion Pro: $15.20 from review and interview with Dwayne Golden

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Smart Blog Networks (CLOSED): $13.62 from review and interview with Simon Warner

WP Solo Tracker: $13.50 from interview with Steve Fleming

Screencast Pro: $13.50 from review and interview with Joey Xoto

Positive Thinking Success PLR: $11.93 from interview with Justin Popovic

Five Figure Secret: $11.91 from review and interview with Bill Hugall

Mobile Lead Monster: $10.80 from review and interview with Kevin Zichermann

Spy Perfection: $10.63 from review and interview with Sam Bakker

Five Minute Sales Letters: $8.76 from review and interview with Matt Cook

Instant CPA Cash: $8.76 from review and interview with James Knight

Elite Video Evolution 2.0: $8.76 from review and interview with Ryan Phillips

Smart Fiverr Profits: $7.88 from review and interview with Art Wojciechowski

Long Tail Pro: $7.60 from interview with Spencer Haws

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

CPA Vid Krakken: $6.18 from review and interview with Saul Maraney

Bing Brings You The Bling: $5.93 from review and interview with Rob Stafford

Inner Circle Solo Ads 3.0: $4.50 from interview with Rob Stafford

 

Total revenue from interviews and reviews: $22,491.61 (+$287.12 from March)

Private Coaching students: $4,827.61 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you’re interested in joining you can APPLY HERE.

Affiliate Income Secrets: $1,563.69 – My product teaching how I make money from affiliate marketing

Resell Rights Weekly: $112.46 – This is a website that has a ton of products that you can use as your own

Kindle earnings: $10.21

Total from OTHER streams of income: $6,513.97 (+$690.17 from March)

Total Revenue: $29,005.58 (+$977.29 from March)

Total Profit: $28,085.98 (+$1,873.52 from March)

This month I want to talk about something different. Instead of talking about ME, I want to highlight the success of one of my students who has taken MASSIVE action.

His name is Bamdad Sky.bamdad sky

When I first met him he was struggling to make money online. He approached me and was desperate to figure this whole thing out. He bought a little course of mine called Fiverr Secrets where I teach how I made $484 on Fiverr. He immediately dove into that course, and then messaged me with his results that he’d made $1,264 in just 40 days using the methods I had taught.success

I was THRILLED for him! It’s one thing to make money for yourself, but it’s a completely different feeling when you can teach someone something and they actually APPLY it and get results. I was very proud :-)

After getting results with my Fiverr course, he started asking me about coaching so he could learn how to make money as an affiliate marketer and product creator. I told him it wasn’t some “get rich quick” program, but a proven method that I’ve learned over the last 2.5 years.

formsHe was a bit hesitant to join. He had joined some other coaching programs before mine and hadn’t achieved any results. When I sent him over the application form he was a bit scared.
Also, there was pressure from his fiancee. They were preparing to get married, and of course she didn’t want him to waste his money on another coaching program that wasn’t going to deliver real results. Luckily, he was able to convince her that I’m actually doing what I teach after showing her my website and income report proof.

marketing with skyIn the end he joined my program and got straight to work. He set up his website, MarketingWithSky.com and wrote his first post. He was definitely a little slow-moving in the beginning, as he was learning new stuff and also running his Fiverr business, but I convinced him to start talking about his Fiverr business on his blog. He made this post in August, 2014 talking about his success.

After that he went to work in the background. Following my instruction, he created his first course while working on his business at the same time. I tried to convince him to start doing reviews of affiliate products, but he was a bit stubborn about it. He wanted results NOW, and he wanted to get some instant cash coming in from releasing his first product. I was happy to see his enthusiasm, but I warned him multiple times that he should learn to be an affiliate marketer FIRST and a product creator SECOND. I see WAY too many people put out products and then have a difficult time launching them because they haven’t put in their time as an affiliate helping others sell their products. Plus, as an affiliate you can learn which products sell, which don’t, how sales funnels work, and most importantly, you make RELATIONSHIPS with people BEFORE ever asking them to promote for you. Plus, once you have built an email list from a product launch, you immediately know how to monetize it

At the end of October, 2014 months had passed since Bamdad joined my program. I was a little frustrated that he was taking so long to do the tasks I assigned to him. Instead of just doing everything once he’d do them over and over again and try to make them perfect.

perfectionist

He kept working on his product, but I warned him again about being an affiliate first:

skip

In January, 2015 he started taking my advice and reaching out to potential affiliates for his upcoming product launch. He bought some of Fergal Downes‘ Fiverr products, went through them, applied them, and got results. And this was a PERFECT way to establish a connection with him, which impressed Fergal so much that he posted about it on Facebook:

fergal

And after that he started networking with OTHER big affiliate marketers:

naidy

In February, 2015 he finished his lead magnet to help build his list on his website and through other free methods:

case study

Bamdad continued to work hard on his product. In mid-March he reached out to Gaurab Borah, a successful and prolific product launcher,  to see if he’d be interested in doing a product launch together:

 

easiestAt the end of March he set up his JV page announcing the launch of his FIRST product called Easiest 5rr Cash Ever! He was even able to get Gaurab to JV partner with him on the launch.

 

 

gaurab

Then things started to get really exciting. As part of my coaching program, if my students follow my method for creating a quality product (they can’t just rewrite a PLR article), I offer to bring them on my show and interview them for a promotion to my email list of almost 15,000 subscribers. This guarantees them sales and exposure to a large audience. Bamdad was SUPER excited to come on my show:

interview bamdad

I think I was even more excited than him when I sent over the link to his interview :-)
show

You can check out his interview below…or check out his interview post HERE.

Bamdad launched his product on April 9th, and had his FIRST $1,000 dollar day!
1000
And he and his partner, Gaurab, got WSO of the Day!

wsotd

Of course, a good product attracts GREAT affiliates…and he had some amazing support:

leaderboard

Now I wish I could say that I ended up #1 on his leaderboard for his launch…but I missed it to Fergal Downes by a few sales (congrats Fergal!). However, I was able to send him 1,500 clicks and make 259 sales.

stats

It was a PLEASURE supporting him. Plus, I was able to make almost $2,500 total as an affiliate. That’s the amazing thing about affiliate marketing. If you create a quality product then you make money AND your affiliates as well. It’s a win-win situation.

When the launch was finished, Bamdad posted his results on his blog in an income report. In total, he was able to make almost $5,000 in revenue from his product launch and add approximately 1,500 subscribers to his email list. Now it was time to go from being a product creator to becoming an affiliate.

However, he had a problem. You might recall that he had skipped being an affiliate FIRST. He wanted to skip right to the product creation aspect of it. Now he had an email list to mail to, but he had no idea how to monetize it. I got a panicky message from him on Skype and responded below:

ignore

So he want back to the beginning of my training and started again, focusing on how to promote offers as an affiliate. And, of course, he started getting results like this:

results

And his name started showing up on the leaderboards for launches…right near mine :-)

leader

He even started winning prizes from these launches:

prize

And being mentioned in JV emails by people like Alex Jeffreys and Simon Harries:

jvmail

Now that Bamdad has learned the “secret” to making money online, he’s doing things on his own now. He does a few reviews per week on his website, and is making a living as an affiliate marketer. Even though he’s “made it”, he still hasn’t forgotten me or his fellow students. He is still an active member in my coaching program, and pops in quite often to help out the other students still learning this whole system.

I want to say that I by no means take credit for Bamdad’s success. I showed him a proven method that works for me, and he took massive action and applied it. By using these methods he was able to create relationships with some important JV partners like Gaurab Borah and Fergal Downes, thus helping to give him a push in the right direction.

No success story is ever the same. Everyone has a different path to success. Some take longer than others. Some get distracted along the way and then come back. Some are given the keys to the kingdom, but instead decide to walk away. There’s an old saying “you can lead a horse to water, but you can’t make it drink”. So true…so true.

Bamdad’s story is truly a special one. He’s come a long way from when I first met him, and I’m proud to say that I at least had a small part in his transition from feeling lost and confused, to now having the ability to create an income for himself and his family whenever he needs it…with the push of an “email” button 😉

But his journey isn’t over, as the learning process continues to go on. He’s now taking his success and learning other ways of building his business. He’s investing in courses on paid traffic and applying the methods. Of course, once he’s learned them AND applied them, I’m sure he’ll release a course about what he’s learned. You know, the whole “Learn. Apply. Teach” method of creating products. I’m even excited to learn from HIM in the future.

I hope you enjoyed this little case study. Please feel free to congratulate Bamdad below, and to add him on Facebook. He’d love to hear from you.

Income Report for March, 2015 – It’s Time To Invest

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for March, 2015.

———————————————————————–

50,296 page views (-50,053 from February)

29,284 Youtube channel views (+3,424 from February)

196,503 minutes watched (+64,973 from February)

Aweber subscribers: 6,599 (-9 subscribers from February)

GetResponse subscribers: 6,421 (+873 subscribers from February)

Total email list subscribers: 13,020

Expenses

Accountant: $600 – I had to get my taxes done

oDesk Virtual Assistants: $466.23 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Lead Pages: $197 – I’ve been using Lead Pages for a while now…and it’s one of my top tools

GoToWebinar: $150 – I use this for live webinars and training

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

Facebook ads: $65.31 – Ad money spent for misc. FB ads

GetResponse: $65 – This is the autoresponder I use for my buyer’s list

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Wistia: $46.78 – This is how I host my sales videos and course content. Normally I pay a lot less, but I had some spam traffic that unfortunately I have to pay for.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Skype: $9.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Sendgrid: $9.95 – This integrates with Easy Webinar 4.0 and allows me to send reminder emails to my registrants in a timely manner

Amazon S3: $3.67 – I use this to host images and videos

Total expenses: $1,815.83 (+$431.65 compared to February)

Revenue

Webinar Fusion Pro: $2,305.57 from review and interview with Dwayne Golden

Affiliate Arbitrage Blueprint: $2,106.68 from review and interview with Zak Loveday

Solo Ad Arbitrage 2.0: $1,551.02 from review and interview with Andrea Fulton

Video Ad Rival: $1,347.53 from review and interview with Peter Beattie

CPA Vid Krakken: $990.50 from review and interview with Saul Maraney

WP Dollar 3.0: $941.58 from review and interview with Abhi Dwivedi

Zero Bounce: $880.07 from review and interview with Ankur Shukla

AmaSuite 4.0: $848 from review and interview with Chris Guthrie

Five Figure Secret: $840.75 from review and interview with Bill Hugall

Five Figure Funnel Profits: $765.21 from review and interview with Thomas Owen

Funnel Trax: $758 from review and interview with Mark Thompson

Dark Post Profits 2.0: $594 from review and interview with Chris Record

Click Back Rewards: $583.88 from review and interview with Brett Rutecky

Buzz Ignition: $573.20 from review and interview with Neil Napier

Digital Software Lab: $563.32 from review and interview with Josh Ratta

Seamless SEO 2.0: $543.22 from review and interview with Radu Hahaianu

List Building for 2015: $527.49 from review and interview with Fergal Downes

CPA Niche Jacker: $492.93 from review and interview with Jon Smith

Lead Monster: $465.66 from review and interview with Karthik Ramani

Commission Vance: $428.91 from review and interview with Yair Dolev

How To Get Free Traffic From Affiliates and JVs: $388.87 from review and interview with Reed Floren

Arbitrage Underdog RELOADED: $318.57 from review and interview with Tom E

Video Maker FX: $242.60 from review and interview with Peter Roszak

Digital Millionaire Mastermind: $202.94 from review and interview with Alex Jeffreys

Online Wealth Academy: $202.50 from reviewinterview, and webinar with Mikael Dia

Zapable: $202.50 from review and interview with Chris Fox

Tube Sniper Pro 3.0: $202.24 from review and interview with Joshua Zamora

2015 Traffic and Conversion Summit Notes: $197.40 from review and interview with Tim Castleman

The Fiverr Handover: $181.05 from review and interview with Fergal Downes

CTA Bar: $175.30 from review and interview with Sam Bakker

My Squeeze Page Builder: $158.80 from interview with Jayson Benoit

Tee Profits Recipe: $147 from review and interview with Demian Caceres

Explaindio: $124 from review and interview with Nick LaPolla

How To Get Traffic From Facebook Ads: $117.71 from review and interview with Reed Floren

Weird Niche Content: $107.88 from review and interview with Mark Bishop

Local Reputation Hero: $72 from review and interview with Matthew Ianotti

Vidlify: $71.64 from review and interview with Radu Hahaianu

Crowd Search Me (CLOSED): $69.75 from review and interview with Daniel Anton

HydraVid: $66.94 from review and interview with Walt Bayliss

Screencast Pro: $54 from review and interview with Joey Xoto

Ultimate Traffic Monster: $52.56 from review and interview with Naidy Phoon

Easy Profits Explosion: $49.65 from review and interview with Stefan Ciancio

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

InstaHook Video Backgrounds: $47.60 from review and interview with Brad Scott

Video Jacker: $47.50 from review and interview with Chris Fox

Tee Blueprint: $41.02 from review and interview with Manny Hanif

SEO Catalyst: $37 from review and preview

WP Profit Builder: $33.84 from review and interview with Sean Donahoe

Vidneos: $33.50 from review and interview with Ben Murray

TreasureCoach Linkedin: $31 from review and interview with Maksym V.

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Socialite Pro: $28.50 from review and interview with Luke Maguire

Fresh Store Builder: $28.50 from review and interview with Carey Baird

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Simple CPA Siphon: $24.47 from review and interview with Stephen Gilbert

Kindle Sales Rank Superhero: $24.17 from review and interview with Mike Balmaceda

Hero Tower: $23.50 from review and interview with Ross Carrel

1K Whirlwind: $21.28 from review and interview with Barry Rodgers and Andrew Brocklehurst

Operation Solo: $17.97 from interview with Anthony Tilley

Creative Post: $17.55 from review and interview with Guillermo Mata

iPocket Video: $16.20 from review and interview with Joey Xoto

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Smart Blog Networks (CLOSED): $13.62 from review and interview with Simon Warner

Kindle Marketing Magic: $13.31 from review and interview with Mike Balmaceda

Bing Brings You The Bling: $11.86 from review and interview with Rob Stafford

Solo Ad Business Blueprint: $11.60 from interview with Kate Rosenberg

Mobile Lead Monster: $10.80 from review and interview with Kevin Zichermann

Solo Ad Professor: $8.77 from review and interview with Paul Nicholls

Ad Factory (CLOSED): $8.10 from review and interview with Russ Schneider

Long Tail Pro: $7.60 from interview with Spencer Haws

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

Inner Circle Solo Ads 3.0: $4.50 from interview with Rob Stafford

 

Total revenue from interviews: $22,204.49 (-$2,148.98 from February)

Private Coaching students: $3,994 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you’re interested in joining you can APPLY HERE.

Affiliate Income Secrets: $1,602.22 – My product teaching how I make money from affiliate marketing

Traffic Planet Hosting: $150 – This is the hosting that I use for all my websites

Resell Rights Weekly: $59.38 – This is a website that has a ton of products that you can use as your own

Kindle earnings: $18.20

Total from OTHER streams of income: $5,823.80 (-$1,399.03 from February)

Total Revenue: $28,028.29 (-$3,548.01 from February)

Total Profit: $26,212.46 (-$3,979.66 from February)

 

March was definitely a STRESSFUL month for me. 

In my February income report, I talked about how I needed to make almost $50,000 in March and the first two weeks of April in order to pay off my tax bill. Well, I did it…but it took a lot out of me.

I was STRESSED in March. I got headaches. I was worried. But fortunately everything worked out fine :-)

That being said, I never want to put myself in that position again. In 2015 I’m making estimated tax payments every quarter so I’m never in the same position again where I have to pay out such a big amount.

Zero Cash Flow to “Play with”

I’m a big fan of testing out different methods of making money online and investing BACK into my business. I haven’t been able to do that for a while now as all my cash has been earmarked to buy my apartment. Well, I’m REALLY close to being able to start “playing” again, and I’m excited about it.

I’ve built up a loyal audience who purchase through my affiliate links, and I want to reward them by investing some of those profits BACK into my business so I can LEARN, APPLY and then TEACH by showing real case studies of my results. It’s something that’s been missing from MikeFromMaine.com for a while now, and I want to bring it back.

The $10,000 Solo Ad Experiment

I need your input.

I plan on spending $10,000 testing out different solo ad sellers. I’ll be sending traffic to a funnel that I specifically created in order to make my money back in the quickest time from this investment.

I’ve been planing this out for quite a while now. And I’ve been running the numbers over on paper, but without a REAL test I won’t be able to tweak anything and improve on it.

So here’s what I’m thinking:

Spend $10,000 on traffic. At an average of around $.40 per click I should be able to get 25,000 clicks. If my squeeze page converts at 50%, that means that I’ll get 12,500 new subscribers on my email list.

These 12,500 new subscribers will see a $17 offer ,with a $27, $37, and $47 upsell.

If 1% buy the $17 offer that means 125 people will buy. That equals $2,125.

Of those 125 who buy the front end offer, if 20% buy the $27 first upsell, that means 25 people will buy. That equals $675.

Of those 125 who buy, if 10% buy the $37 second upsell, that means 12 people will buy. That equals $444.

Of those 125 who buy, if 5% buy the $47 third upsell, that means 6 people will buy. That equals $282.

If these numbers are correct, that means that I’ll immediately make back $3,526.

These 12,500 new subscribers will then be invited to a webinar where I sell my coaching program. That sells for $1,997. If only THREE people join, I’ll add $5,991 to the $3,526, thus equalling $9,517…which almost covers the full $10,000 ad spend.

Now there is ONE number I am VERY interested to figure out:

How much is ONE subscriber worth PER month acquired through these methods?

The industry standard is that you should earn $1 per subscriber per month. However, that number can vary based upon multiple factors including the origin of the subscriber (did they buy something…or are they just window shopping?), the offers you promote to them (it takes 285 $7 sales to equal just ONE $1,997 sale), and the marketer’s skill and experience.

If we assign a value of $1 per subscriber per month to these 12,500 new subscribers, then I would spend $10,000 to acquire them all day long. But I’m pretty sure that their value is LESS than that. How much less?

Let’s assign an estimated value of $.30 per subscriber per month. In that case, this list would make $3,750 in the first month. Then, probably $3,000 in the second month. And then $2,500 in the third month. Only in the FOURTH month would it start making a profit over the original $10,000 spent.

————————————————————————-

Ok, so that’s ONE way of testing out the traffic. There’s a couple more that interest me as well.

Sending Solo Ad Traffic to an Automated Webinar

I’ve been toying with the idea of skipping the previously mentioned sales funnel, and simply sending traffic to an automated webinar instead that sells my $1,997 coaching program.

If I spent $10,000 and got 12,500 subscribers…only FIVE would need to sign up for me to make my money back. Plus, I’d only need to do the presentation ONE time and the subscribers could watch it when it was convenient for them. It would definitely be the most PASSIVE way of doing things.

Sending Solo Ad Traffic to a LIVE Webinar

It makes sense that doing a LIVE webinar would have the highest conversions. However, I’d need to coordinate it so all my traffic was delivered on a Tuesday, so I could have the webinar on a Wednesday, and then do phone calls with the prospective coaching students on Thursday and Friday. In my experience, people forget about these things very quickly, and if you don’t talk with them promptly then they will lose interest. It’s just human nature.

The industry standard says that about 30% of webinar signups actually attend the event. So, if I got 12,500 people to sign up, that would mean that 3,750 would attend. When doing a webinar for 200 people, on average FOUR new students sign up at $1,997 per person. If those numbers hold true, that would mean that with 3,750 attendees, 75 new students would sign up for a total of $149,775 in sales.

Now, I know that number is super high. And another variable is that it’s based on doing a webinar to a list of people who have bought something from me or someone else, so the numbers are skewed. But even if I did one-third, I’d be signing up 25 new students, bringing in $50,000 in revenue, and $40,000 in profit, plus building a list of 12,500 subscribers.

It’s all a GUESS until I actually take action

I’ve been running these numbers over and over again on paper for the last 6 months. It’s driving me a little crazy :-)

Maybe ALL of them will work. Maybe NONE of them will work.

But the truth is that I won’t know until I try.

So, here’s the plan of action:

I’m going to buy $3,000 worth of solo ad traffic and send it to my funnel to test things out. I’ll do a webinar for these subscribers and see what kind of a response I get. This will at least give me an idea of what my numbers should be if I start scaling.

So that’s it for this month…it’s time to take action!

 

Income Report for February, 2015 – The Tax Man, Debt…and Insecurity

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for February, 2015.

———————————————————————–

100,349 page views (+36,000 from January)

25,860 Youtube channel views (+1,597 from January)

131,530 minutes watched (-50,352 from January)

Aweber subscribers: 6,608 (+136 subscribers from January)

GetResponse subscribers: 5,548 (+393 subscribers from January)

Total email list subscribers: 12,156

Expenses

Easy Webinar 4.0: $521.17 – I’m using this software to set up auto webinars so that people can watch when it’s suitable for them

GoToWebinar: $150 – I use this for live webinars and training

Wistia: $139.84 – This is how I host my sales videos and course content. Normally I pay a lot less, but I had some spam traffic that unfortunately I have to pay for.

Dropbox: $99 – I use dropbox to backup my business

Facebook ads: $86.38 – Ad money spent for FB list building

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

GetResponse: $65 – This is the autoresponder I use for my buyer’s list and solo ads

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

oDesk Virtual Assistants: $46.25 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

TimerLay: $39.95 – A fantastic tool for adding scarcity to your sales pages

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Skype: $19.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Sendgrid: $9.95 – This integrates with Easy Webinar 4.0 and allows me to send reminder emails to my registrants in a timely manner

Amazon S3: $4.75 – I use this to host images and videos

Total expenses: $1,384.18 (+$732.20 compared to January)

Revenue

How To Get Traffic From Facebook Ads: $3,540.62 from review and interview with Reed Floren

Simple CPA Siphon: $2,349.69 from review and interview with Stephen Gilbert

Arbitrage Underdog RELOADED: $2,805.92 from review and interview with Tom E

Elite Video Evolution 2.0: $1,655.42 from review and interview with Ryan Phillips

Tube Sniper Pro 3.0: $1,551.13 from review and interview with Joshua Zamora

Weird Niche Content: $1,188.69 from review and interview with Mark Bishop

Thrive Leads: $1,092.95 from review and interview with Shane Melaugh

Icon Lead Pro (CLOSED): $1,088.38 from review and interview with Lee Pennington

Timeline Optins: $922.09 from review and interview with Brett Rutecky

Digital Millionaire Mastermind: $914.99 from review and interview with Alex Jeffreys

Ultimate Traffic Monster: $856.90 from review and interview with Naidy Phoon

Easy Profits Explosion: $794.06 from review and interview with Stefan Ciancio

SEO Catalyst: $746.80 from review and preview

Video Sales Machine: $739.25 from review and interview with Matt Bush

2015 Traffic and Conversion Summit Notes: $672 from review and interview with Tim Castleman

Stakk: $475.50 from review and interview with Sam Finlay

Social Mobi Videos: $395 from review and interview with Karthik Ramani

Screencast Pro: $359.86 from review and interview with Joey Xoto

Online Wealth Academy: $222.05 from reviewinterview, and webinar with Mikael Dia

Viral Content Profits: $190.50 from review and interview with Ricky Mataka

HydraVid: $166.42 from review and interview with Walt Bayliss

Explaindio: $141 from review and interview with Nick LaPolla

WP Freshstart: $136.67 from review and preview video

Super Affiliate Machine (CLOSED): $132 from review and interview with Austin Anthony

The Magic Email: $114.24 from review and interview with Nathan Zadworny

The Fiverr Handover: $102.12 from review and interview with Fergal Downes

Video Maker FX: $85 from review and interview with Peter Roszak

Easy VSL: $72 from review and interview with Mark Thompson

Crowd Search Me (CLOSED): $69.75 from review and interview with Daniel Anton

Easy Webinar 4.0: $68.43 from review and interview with Casey Zeman

Video Jacker: $62 from review and interview with Chris Fox

Product Launch Incubator: $59.18 from review and interview with Emilis “Emka” Strimaitis

Rapid Mailer: $57 from review and interview with Sean Donahoe

Vidlify: $56 from review and interview with Radu Hahaianu

InstaHook Video Backgrounds: $54.40 from review and interview with Brad Scott

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

Absolute Jacker: $41.50 from review and interview with Ariel Sanders

Creative Post: $31.05 from review and interview with Guillermo Mata

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Fresh Store Builder: $28.50 from review and interview with Carey Baird

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Smart Blog Networks (CLOSED): $24.46 from review and interview with Simon Warner

Emergency Christmas Cash 2.0: $24.14 from review and interview with Kristie Chiles

Hero Tower: $23.50 from review and interview with Ross Carrel

Azon Video Vault: $23.50 from review and interview with M. Bari

1K Whirlwind: $21.28 from review and interview with Barry Rodgers and Andrew Brocklehurst

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Solo Ad Business Blueprint: $11.60 from interview with Kate Rosenberg

Complete PLR Mastery: $9.28 from review and interview with Barry Rodgers

Inner Circle Solo Ads 3.0: $9 from interview with Rob Stafford

Arbitrage Autopilot Profits: $8.76 from review and interview with Zak Loveday

Tee Blueprint: $8.50 from review and interview with Manny Hanif

Ad Factory (CLOSED): $8.10 from review and interview with Russ Schneider

Long Tail Pro: $7.60 from interview with Spencer Haws

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

CPA Warrior: $7.38 from review and interview with Fergal Downes

 

Total revenue from interviews: $24,353.47 (-$4,133.71 from January)

Private Coaching students: $4,885.22 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you’re interested in joining you can APPLY HERE.

Affiliate Income Secrets: $2,242.76 – My product teaching how I make money from affiliate marketing

Resell Rights Weekly: $69.85 – This is a website that has a ton of products that you can use as your own

Kindle earnings: $25

Total from OTHER streams of income: $7,222.83 (+$4,517.38 from January)

Total Revenue: $31,576.30 (+$383.76 from January)

Total Profit: $30,192.12 (-$348.53 from January)

taxesI’m a bit behind on getting this income report out…but better late than never…and the thing on my mind is this: taxes and debt.

In 2014 I paid the minimum amount necessary, which is 100% of the previous tax year based on my previous income bracket. I made $17,565 in 2013 and paid $2,484 in taxes, therefore I had to pay at least $2,484 to be covered against any penalties in 2014 (I ended up paying $3,500 to be sure). I didn’t make estimated payments every quarter as I prefer having as much liquid cash as possible, and I’d rather make interest on my money.

I made $177,434 in 2014 so I ended up with a significant tax bill. As an American living abroad I get a bit of a tax break, but I still pay a hefty self-employment tax. I estimated that I would owe about $20,000 to $30,000 in taxes, but that bill ended up actually being $38,000, plus $9,500 for my first quarter estimated tax payment for 2015. I learned about this in mid-February, and fortunately I had put aside $50,000 in preparation, so I was ready to pay it. However, my wife had other plans :-)

hayatShe had started looking into buying our first apartment. She had her eye on a small 2-bedroom place close to her parents,which would be convenient for everyone once we have kids. After negotiating, the price was about $170,000. With the $50,000 that I had saved for taxes, we had $150,000 in cash to put towards it, therefore only having to take out a $20,000 mortgage. But of course I was hesitant. If I used the $50,000 I would need to make $44,500 (I had already paid $3,500) by April 15th. That seemed like a LOT of pressure.

I explained my apprehensions to my wife. But she asked, “how much did you make in January?”

I answered, “$30,000.”

“And how much will you make in February?” she asked.

“$25,000 to $30,000″ I said.

“Ok, so at that rate, in March and the first two weeks of April you’ll make $40,000 to $60,000. You can do it. Trust yourself.”

I tend to doubt myself a lot, and I’m grateful to my wife for her faith in me. I swear, I couldn’t have done all this without her. After having my rankings for 750 Adsense websites that were making me over $100 per day WIPED out overnight from a Google algorithm update I’m a bit paranoid. I try to be prepared for disaster, and thats why I get a bit uneasy when I don’t have fluid cash reserves in the bank.

interestAnd the thought of taking out a mortgage, even for just $20,000, made me uneasy. I HATE paying interest. I have a couple credit cards with a spending limit of over $20,000. Some people think that’s a license to spend, but I just see it as a way of making money when I spend on everyday things by earning points that I can redeem for cash, plane tickets, or other fun stuff. So, I always pay off the full balance on my credit card every month….and reap the rewards for spending :-)

If we bought this apartment I’d go from financially secure and in the green, to having $44,500 in unpaid taxes and owing $20,000 for my apartment. That’s a total of $64,500! Thats the amount that I needed to get back into the green again and be debt free.

So what did we do? We got the apartment…and the mortgage that came with it :-) Unfortunately we can’t move in until October (there’s a renter inside), but the rent money will pay for our current rent. We’re still not technically living “rent-free” as we’re making payments on the $20,000 mortgage, but hopefully in the near future one of the BIGGEST expenses in our lives will be a thing of the past. For me that’s TRUE wealth.
Stay tuned for my upcoming March income report where I’ll be talking about how being in debt and under pressure has affected my business…and my life.

In the comments below let me know your take on taxes, debt…and insecurity.

 

Income Report for January, 2015 – $30,000 WITHOUT launching a product!

64,262 page views (+20,578 from December)

24,263 Youtube channel views (+5,253 from December)

181,882 minutes watched (+45,718 from December)

Aweber subscribers: 6,472 (+110 subscribers from December)

GetResponse subscribers: 5,155 (+339 subscriber from December)

Total email list subscribers: 11,627

Expenses

GoToWebinar: $150

GetResponse: $125.50 – This is the autoresponder I use for my buyer’s list and solo ads

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

Bing Ads: $56.65

TimerLay: $39.95 – A fantastic tool for adding scarcity to your sales pages

oDesk Virtual Assistants: $33.67 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Improvely: $29

Wistia: $25

Traffic Planet Hosting: $24.99 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Skype: $19.99 for premium

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19

WuFoo: $14.95

Amazon S3: $12.82

Facebook ads: $11.51 – Ad money spent for FB list building

Total expenses: $651.98 (-$318.09 compared to December)

Revenue

Easy VSL: $3,472.50 from review and interview with Mark Thompson

Super Affiliate Machine (CLOSED): $2,752.30 from review and interview with Austin Anthony

WP Freshstart: $2,237.31 from review and preview video

Vidlify: $1,796.13 from review and interview with Radu Hahaianu

Viral Content Profits: $1,703.50 from review and interview with Ricky Mataka

Product Launch Incubator: $1,598.86 from review and interview with Emilis “Emka” Strimaitis

How to Get Your Product and Website Online: $1,360.81 from review and interview with Reed Floren

Easy Webinar 4.0: $1,350 from review and interview with Casey Zeman

Ultimate Traffic Monster: $1,342.42 from review and interview with Naidy Phoon

Vidneos: $1,133.74 from review and interview with Ben Murray

The Cashbox Blueprint: $1,124 from review and interview with Alex Jeffreys

Hydro Funnels: $1,006.05 from review and interview with Mike Buontempo

Video Auto Click: $962.53 from review and interview with Brett Rutecky

Smart Fiverr Profits: $917.94 from review and interview with Art Wojciechowski

Part Time Auction Income System: $842.77 from review and interview with Paul Counts

Click Multiplier: $661.50 from review and interview with Chris Blair

Social Spy Agent: $565.63 from review and interview with Sam Bakker

Perfect Affiliate Storm: $525.11 from review and interview with Chris Cole

HydraVid: $412.37 from review and interview with Walt Bayliss

The Magic Email: $336.60 from review and interview with Nathan Zadworny

Online Wealth Academy: $321.05 from reviewinterview, and webinar with Mikael Dia

Crowd Search Me (CLOSED): $296.50 from review and interview with Daniel Anton

Smart Blog Networks (CLOSED): $283.22 from review and interview with Simon Warner

Bing Brings You The Bling: $97.03 from review and interview with Rob Stafford

InstaHook Video Backgrounds: $95 from review and interview with Brad Scott

Video Maker FX: $85 from review and interview with Peter Roszak

Explaindio: $72.98 from review and interview with Nick LaPolla

Local Reputation Hero: $72 from review and interview with Matthew Ianotti

The Fiverr Handover: $66.88 from review and interview with Fergal Downes

Mobile Lead Monster: $66 from review and interview with Kevin Zichermann

Thrive Landing Pages: $60 from review and interview with Shane Melaugh

Arbitrage Underdog RELOADED: $57 from review and interview with Tom E

How to Create Information Products that SELL: $55.58 from review and interview with Reed Floren

Absolute Jacker: $50.50 from review and interview with Ariel Sanders

IMNow Webinar: $48.50 from review and interview with Keith Lynch

Covert Store Builder: $46.70 from interview with Cindy Battye

Socialite Pro: $44.40 from review and interview with Luke Maguire

The Lazy Affiliate 2.0: $42.46 from review and interview with Mark Bishop

Arbitrage Autopilot Profits: $43.89 from review and interview with Zak Loveday

Tee Blueprint: $37 from review and interview with Manny Hanif

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Fresh Store Builder: $28.50 from review and interview with Carey Baird

iPocket Video: $28.20 from review and interview with Joey Xoto

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Emergency Christmas Cash 2.0: $24.14 from review and interview with Kristie Chiles

Azon Video Vault: $23.50 from review and interview with M. Bari

Call To Action Pro (CLOSED): $23.50 from review and interview with Alexander Sebastian

Laptop List Pro: $23.23 from review and interview with Bill Hugall

Solo Ad Business Blueprint: $22.94 from interview with Kate Rosenberg

Link Indexr: $20 from review and interview with Joshua Zamora

Funnel Vision (CLOSED): $19.96 from review and interview with Dr. Ben Adkins

Fiverr Untapped: $19.59 from review and interview with John Shea

Inner Circle Solo Ads 3.0: $19.13 from interview with Rob Stafford

Operation Solo: $17.97 from interview with Anthony Tilley

FB Empire Builders (CLOSED): $17.56 from review and interview with Aravindh Sridhar

Under the Radar Profits (CLOSED): $13.50 from review and interview with James Canzanella

Kindle Marketing Magic: $13.27 from review and interview with Mike Balmaceda

Kindle Assembly Line: $11.45 from review and interview with Saeed Rajan

The Death of Solo Ads: $10 from review and interview with David Eisner

Ad Factory (CLOSED): $8.10 from review and interview with Russ Schneider

How to Create a $7 product: $7.68 from interview with Trevor Dumbleton

Long Tail Pro: $7.60 from interview with Spencer Haws

TreasureCoach Linkedin: $7.50 from review and interview with Maksym V.

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

Geo Target: $6 from review and interview with Neil Napier

Going Viral on Facebook: $4.87 from interview with Yoel Cohen

Simple JV Cash: $1.39 from review and interview with AJ Montoya

Total revenue from interviews: $28,487.18 (+$12,122.61 from December)

Affiliate Income Secrets: $1,672.98 – My product teaching how I make money from affiliate marketing

Domain sale: $900 – I sold a domain name that I bought for $100 in 2006

Resell Rights Weekly: $57.28 – This is a website that has a ton of products that you can use as your own

Misc income: $44.14

Kindle earnings: $31.05

Total from OTHER streams of income: $2,705.45 (+$1,188.97 from December)

Total Revenue: $31,192.63 (+$13,311.58 from December)

Total Profit: $30,540.65 (+$13,629.67 from December)

The first month of 2015 went extremely well. It was my second best month ever, but that’s compared to November when I did a product launch. So, as far as “business as usual” with my income primarily coming from affiliate commissions, it was VERY good :-)

However, I’m writing this from the end of February (which was also a good month) so I won’t pretend as if we’re just entering the new year. We’re already two months in, and I’m on course to do $240-$300,000 this year in profits…which is pretty amazing.

You’re In A Race With YOURSELF…not OTHERS

In a recent interview with Tim Castleman, we discussed how you shouldn’t compare yourself to other people in your niche, as there is ALWAYS someone doing better than you. Plus, you don’t really know what kind of business they’re running, what kind of expenses they have, and the lifestyle that their business gives them. Sure, you could have a huge team working for you, but is that something that you REALLY want? If it is, fantastic, but you should consider the lifestyle you want first.

The best way to measure yourself is to compare your profits to the previous year. Looking back to January 2014, at the time that was my BEST month in over a year…and I made $4,641.10 …this month I made $30,540.65, therefore I increased my income from last January by 558%. I’d say that’s pretty good.

Update On My Goals for 2015

Last month I wrote out my goals for this year. Here’s an update on how they’re going:

1. Be easily making $50,000 per month by December, 2015.

I’m closer to that goal. I hit $30,000 for the first time WITHOUT doing a product launch. I still feel like hitting $30,000 isn’t easy, so hopefully by the end of July I’ll EASILY be in the late $30,000s to early $40,000s per month.

I say “hopefully”, but I know it’s going to take a lot of work to get there. I’m willing to take some hits on income in early 2015 to test out paid traffic with solo ads and Facebook in order to hit my goals at the end of the year.

2. Build my email list to 100,000 subscribers.

The only way I’ll be able to do this is by using paid traffic. My total subscribers increased by 449 in January, so it’s going to take more than what I’m currently doing to hit that number. But I’m GOING to hit it. I’ve found a guy who specializes in building lists on Facebook. He charges $1 per lead plus ad spend, so if I want to add 90,000 subscribers it’s going to cost from $135,000 to $180,000. My plan is to test him out and see what results he can get…if he does well I’ll share him with you.

I know that it might sound like a lot to spend, but if I make $300,000 this year, I’ll be paying $80,000-$150,000 just in taxes…so why not spend it instead on building my business?

3. Buy an apartment and pay it off in full.

This is something that we’ve been looking into…but still haven’t bought it yet. The problem with buying a house is that you lose your liquid assets. It’s a scary step, but I’m ready for it.

4. Have at least $100,000 in liquid assets (savings) by December, 2015.

I currently have this in the bank, however my goal is to have both goal #3 AND #4.

5. Write and publish a Kindle book in my name

This is one of those things that I’m planning on doing as a lead generator. I’ll most likely do this towards the end of the year when I have more time to write.

6. Outsource and publish 100 Kindle books as an alternative income source

I’m not sure if this is actually going to happen. I don’t want to just put out a bunch of crappy books. I’d like to outsource the whole thing and create a factory of Kindle books.

7. Spend $10,000 on solo ads, document the results, and launch it as a product (would you buy it?)

I would be doing this now if I wasn’t saving to pay for my first apartment. It’s looking like I won’t be able to do this until mid to late 2015.

8. Set up an auto-webinar sequence to funnel in leads from Facebook

I purchased Easy Webinar so I can set this up. In order to really do this I’ll need to have an ad budget to spend from Facebook…and again, finances are holding me back.

You Have to SPEND Money to Make Money

I love free traffic, and I’ve gotten a ton of it from Youtube videos, natural SEO traffic, Facebook, affiliates, and backend bonuses. However, I know the REAL magic will happen once I start putting money back into my business.

I’m currently all set to use a tool called Improvely that will track the sources of ad traffic for affiliate commissions and my own products…but I can’t test it yet because I don’t have the budget to go all in. I’m at a point where my PERSONAL budget is holding back my PROFESSIONAL one.

———————————————————————————-

So that’s it for January. I’m headed in the right direction, and if I can just get a little bit of money to “play” with so I can test different lead generation methods out I think I’ll really be able to ramp up my business by the end of 2015.

Don’t tell my wife this, but I’m even considering spending a whole month’s income on PURPOSE just to see how it affects my following months. Now I know THAT would be interesting to watch :-)

Here are a couple pictures from January:

 

Saying goodbye to my mom in Maine :-(

Saying goodbye to my mom in Maine through the security window

 

Hard at work in "business casual" attire :-)

Hard at work in “business casual” attire :-)

A Year In Review Income Report (Including Nov. and Dec.)

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here's my results for November, 2014.

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138,229 page views (+95,360 from October)

22,960 Youtube channel views (+4,505 from October)

135,472 minutes watched (+5,697 from October)

Aweber subscribers: 6,002 (-501 subscribers from October)

GetResponse subscribers: 1,823 (+612 subscriber from October)

Total email list subscribers: 7,825

Expenses

Prizes for JV partners: $3,100 - These were prizes given as incentives to promote Affiliate Income Secrets

JVZoo Fees: $2,455.17 - Processing expenses from my product launch

Facebook ads: $745.76 - Mostly JV ads and retargeting for my launch

GoToWebinar: $150

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

TimeTrade- $49

GetResponse: $45 – This is the autoresponder I use for my buyer’s list and solo ads

TimerLay: $39.95 - A fantastic tool for adding scarcity to your sales pages

oDesk Virtual Assistants: $28.12 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Traffic Planet Hosting: $24.99 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

WuFoo: $14.95

Skype: $10 for premium

Total expenses: $6,751.89 (+6,438.87 compared to October)

Revenue

The Launch Bible: $3,141.50 from review and interview with Alex Jeffreys

The Lazy Affiliate 2.0: $2,725.21 from review and interview with Mark Bishop

Explaindio: $2,119.94 from review and interview with Nick LaPolla

InstaHook Video Backgrounds: $1,177.18 from review and interview with Brad Scott

How to Write Sales Letters that Sell: $1,111.37 from review and interview with Reed Floren

List Verify Jeet: $1,051.08 from review and interview with Radu

OneLinks: $1,009.27 from review and interview with Neil Napier

Optin Gate: $812.50 from review and interview with Sam Bakker

Geo Target: $662.92 from review and interview with Neil Napier

Quick Cash Blueprint: $628.33 from review and interview with Kurt Chrisler

Thrive Landing Pages: $379 from review and interview with Shane Melaugh

Absolute Jacker: $370 from review and interview with Ariel Sanders

Fresh Store Builder: $263 from review and interview with Carey Baird

Tee Profits Recipe: $147 from review and interview with Demian Caceres

Video Tweet Pressr: $141 from review and interview with Leah Butler-Smith

Video Maker FX: $133.70 from review and interview with Peter Roszak

Arbitrage Underdog RELOADED: $117.50 from review and interview with Tom E

The Fiverr Handover: $82.18 from review and interview with Fergal Downes

Tee Cash Kit: $66.60 from review and interview with Nishant Bhardwaj

Kindle Money Mastery: $60.43 from review and interview with Stefan Pylarinos

How to Create Information Products that SELL: $57.74 from review and interview with Reed Floren

Operation Solo: $53.91 from interview with Anthony Tilley

iPocket Video: $50.40 from review and interview with Joey Xoto

Kindle Sales Rank Superhero: $49.81 from review and interview with Mike Balmaceda

Instant Email Swipe File: $49.07 from review and interview with Matt Bacak

IMNow Webinar: $48.50 from review and interview with Keith Lynch

RunClick Webinar: $43.65 from review and interview with Walt Bayliss

Tee Blueprint: $37 from review and interview with Manny Hanif

Squeeze Matic: $34 from review and interview with Brett Rutecky

Sales Automation Engine: $33.50 from review and interview with Olusegun Balogun

Solo Ad Business Blueprint: $33.16 from interview with Kate Rosenberg

Solo Ad Escape: $30.56 from review and interview with Kevin Fahey

Covert Pinpress 2.0: $28.20 from review and interview with Cindy Battye

Under the Radar Profits: $27 from review and interview with James Canzanella

Laptop Laziness: $26.01 from review and interview with Bill Hugall

Funnel Vision (CLOSED): $24.95 from review and interview with Dr. Ben Adkins

Inner Circle Solo Ads 3.0: $24.75 from interview with Rob Stafford

How To Build Your First List: $24.57 from review and interview with Reed Floren

How to Find & Research a Profitable Niche Market: $24.57 from interview with Reed Floren

WP Combo: $24.47 from review and Vas Blagodarskiy

Compliance Bar: $23.50 from review and interview with Anton Nadilo

Hero Tower: $23.50 from review and interview with Ross Carrel

WP Profit Builder: $23.50 from review and interview with Sean Donahoe

Azon Video Vault: $23.50 from review and interview with M. Bari

Social Post Manager: $15.50 from review and interview with Sam Bakker

Passive List Building Blitz: $14.66 from review and interview with Fergal Downes

Funnel Kit: $14.40 from interview with Emka

The Rainmaker: $13.50 from review and interview with Bill Hugall

How to Find Affiliate Programs for BIG Profits: $13.38 from review and interviewwith Reed Floren

Spy Perfection: $10.63 from review and interview with Sam Bakker

The Death of Solo Ads: $10 from review and interview with David Eisner

Zamurai Video Bootcamp: $10 from review and interview with Joshua Zamora

Easy Web Video eBay Edition: $9.98 from review and interview with Todd Gross

Social Lead Chief: $9.25 from review and interview with Stefan van der Vlag

Half-A-Brain Profit Machine: $8.76 from review and interview with Jeremy Kennedy

Ad Factory: $8.10 from review and interview with Russ Schneider

CPA Warrior: $7.37 from review and interview with Fergal Downes

Fiverr Untapped: $6.05 from review and interview with John Shea

75 Minute Blueprint: $4.70 from interview with Mark Thompson

Total revenue from interviews: $17,175.81 (+$1,453.06 from October)

Private Coaching students: $24,000 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you're interested in joining you can APPLY HERE.

Affiliate Income Secrets: $20,478.40 - My product teaching how I make money from affiliate marketing

Fiverr Secrets: $34– My product showing how I make about $500/month in extra income on Fiverr

Product Launch Confessions: $17

Kindle earnings: $40.20

Resell Rights Weekly: $57.98 – This is a website that has a ton of products that you can use as your own

Long Tail Pro: $37.97 from interview with Spencer Haws

Total from OTHER streams of income: $44,665.55 (+$43,585.10 from October)

Total Revenue: $61,841.36 (+$45,039.15 from October)

Total Profit: $55,089.47 (+$38,600.28 from October)

Ok, now for the December, 2014 Income report

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43,684 page views (-94,545 from November)

19,010 Youtube channel views (-3,950 from November)

136,164 minutes watched (+692 from November)

Aweber subscribers: 6,362 (+360 subscribers from November)

GetResponse subscribers: 4,816 (+2,993 subscriber from November)

Total email list subscribers: 11,178

Expenses

Facebook ads: $296.81 - Ad money spent for FB list building

GoToWebinar: $150

JVZoo Fees: $149.54 - Processing expenses from my product sales

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

Wistia: $64.93

Bing Ads: $50.54

GetResponse: $45 – This is the autoresponder I use for my buyer’s list and solo ads

TimerLay: $39.95 - A fantastic tool for adding scarcity to your sales pages

oDesk Virtual Assistants: $34.41 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Traffic Planet Hosting: $24.99 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

WuFoo: $14.95

Skype: $10 for premium

Total expenses: $970.07 (-$5,781.82 compared to November)

Revenue

Online Wealth Academy: $1,958.87 from review, interview, and webinar with Mikael Dia

Emergency Christmas Cash 2.0: $1,689.58 from review and interview with Kristie Chiles

Hidden CPA Loophole: $1,587.30 from review and presell video

Laptop List Pro: $1,465.14 from review and interview with Bill Hugall

1K Whirlwind: $1,100.81 from review and interview with Barry Rodgers and Andrew Brocklehurst

Link Indexr: $1,044 from review and interview with Joshua Zamora

Social Directory: $861.22 from review and interview with Karthik Ramani

Arbitrage Autopilot Profits: $802.16 from review and interview with Zak Loveday

Tube Live Commando (CLOSED): $795.47 from review and interview with Tony Hayes

Bing Brings You The Bling: $780.01 from review and interview with Rob Stafford

Video Script: $768.30 from review and interview with Sam Bakker

Kindle Assembly Line: $753.67 from review and interview with Saeed Rajan

Hydro Funnels: $461.29 from review and interview with Mike Buontempo

The Launch Bible: $314.71 from review and interview with Alex Jeffreys

Video Rizer: $254.50 from review and interview with Aaron Wolfe

InstaHook Video Backgrounds: $167.80 from review and interview with Brad Scott

Explaindio: $154.48 from review and interview with Nick LaPolla

WP Profit Builder: $109.68 from review and interview with Sean Donahoe

RunClick Webinar: $102.15 from review and interview with Walt Bayliss

The Lazy Affiliate 2.0: $92.05 from review and interview with Mark Bishop

Fresh Store Builder: $85.50 from review and interview with Carey Baird

Video Maker FX: $85 from review and interview with Peter Roszak

Absolute Jacker: $79 from review and interview with Ariel Sanders

Article Buddy Pro: $65.93 from review and interview with Radu Hahaianu

Thrive Landing Pages: $60 from review and interview with Shane Melaugh

Arbitrage Underdog RELOADED: $57 from review and interview with Tom E

The Fiverr Handover: $54.81 from review and interview with Fergal Downes

IMNow Webinar: $48.50 from review and interview with Keith Lynch

Fiverr Factory: $48.50 from review

Hero Tower: $47 from review and interview with Ross Carrel

Covert Store Builder: $46.70 from interview with Cindy Battye

Solo Ad Business Blueprint: $45.60 from interview with Kate Rosenberg

Secret Millionaires Traffic Source: $35 from interview with Dave Gruber and Matt Bacak

Azon Video Vault: $32 from review and interview with M. Bari

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Under the Radar Profits: $27 from review and interview with James Canzanella

Tee Blueprint: $26.05 from review and interview with Manny Hanif

Funnel Vision (CLOSED): $24.95 from review and interview with Dr. Ben Adkins

How To Build Your First List: $24.57 from review and interview with Reed Floren

Inner Circle Solo Ads 3.0: $24 from interview with Rob Stafford

Fancy Forms: $23.50 from review and interview with Brett Rutecky

Rapid Video Funnels: $23.40 from review and interview with Peter Beattie

Optin Gate: $19.75 from review and interview with Sam Bakker

Easy Auto Tube: $17.45 from review and presell video

Long Tail Pro: $15.26 from interview with Spencer Haws

Spy Perfection: $10.63 from review and interview with Sam Bakker

The Death of Solo Ads: $10.50 from review and interview with David Eisner

Laptop Laziness: $8.67 from review and interview with Bill Hugall

Ad Factory: $8.10 from review and interview with Russ Schneider

How to Create a $7 product: $7.68 from interview with Trevor Dumbleton

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

Simple JV Cash: $1.39 from review and interview with AJ Montoya

Total revenue from interviews: $16,364.57 (-$811.24 from November)

Affiliate Income Secrets: $1,407.16 - My product teaching how I make money from affiliate marketing

Kindle earnings: $38.07

Resell Rights Weekly: $71.25 – This is a website that has a ton of products that you can use as your own

Total from OTHER streams of income: $1,516.48 (-$43,149.07 from November)

Total Revenue: $17,881.05 (-$43,960.31 from November)

Total Profit: $16,910.98 (-$38,178.49 from November)

So I've been sitting on this income report for the last couple of months now. Why haven't I published? Well, its a combination of a couple of things:

1. November was the BUSIEST and most PROFITABLE month that ive ever had in my life. I launched a product that did almost $50,000 in sales and that made me about $40,000 in total profits. That launch DRAINED the energy right out of me. I even lost about 5 pounds during the 5 day launch period as some days I even forgot to eat. It was exhausting.

2. On December 20th I went to New York with my wife and sister-in-law for four days. We did the tourist thing and then headed to Maine to visit with my family. On December 30th we flew to San Francisco to celebrate the New Year, and then flew back to Maine on January 2nd...and then flew to Istanbul on the 3rd. Then I had jet lag and was sick for the next week.

I'm not telling you this as an excuse, but just to show that even with all this going on I was able to make almost $17,000 in December. That, to me, is simply amazing.

So what happened in 2014?

2014 was the BEST year of my life financially. Before taxes, I earned $190,000. Last year I earned a little more than $14,000. That's a difference of $176,000!

I finally had that "tipping point" in my business where all the hard work came to fruition. Instead of struggling to break the $2,000 profit mark every month, I was easily passing the $10,000 mark and on the way to $20,000.

It’s not JUST about the money

But I don’t want this to be all about “how much money I made”. I feel like I’m getting beyond that now. I’m at the point where I can start worrying less about the cash and more about the value.

Internet marketing shouldn’t just be about making x dollars per day. It should also be about investing that money. Unfortunately most people aren’t even making a dollar so how can they even think about investing money that they haven’t made yet? Instead of throwing money at product after product they should be thinking about ways they can make their money grow.

Perhaps one of those ways is investing in a $7 course and then actually implementing what they’ve learned. One way of doing this is by documenting everything that you’re doing online. If you’re not publicly capturing your journey in a blog then you are WASTING a potential marketing machine in the future. One of the reasons my Affiliate Income Secrets launch was so successful was because there was NO DOUBT in anyone’s mind that I was actually doing what I claimed on my sales page. Everyone had already seen me slowly building up over time…I had PROOF. For those interested, I did a detailed video of the results of that launch HERE.

So are YOU documenting your journey? Are you keeping track of each course that you’re buying? Are you taking action and implementing what you’re learning? I hope you are. I hope you’re treating every dollar that you spend as an education and not simply another “magic solution” that’s going to bring you $10,000 next month.

So let’s get this straight. If you didn’t make $100 online last month you’re probably not going to make $10,000 this month. It took me a LONG time to get to where I am today, but don’t let that dissuade you…let it INSPIRE you. That’s my goal here…to inspire. If I can do it then ANYONE can. But it’s going to take some hard work, consistent action, and the willingness to do the work when it would be much easier to go out with your friends or watch the game on TV. That’s the hard truth.

My Plan for 2015

I know that I’ve got to level-up in 2015. I need to take the momentum that I have going for me know and keep moving with it. I can’t let myself get complacent…and I have no plans to sit still.

So here are my goals for 2015:

1. Be easily making $50,000 per month by December, 2015.

2. Build my email list to 100,000 subscribers.

3. Buy an apartment and pay it off in full.

4. Have at least $100,000 in liquid assets (savings) by December, 2015.

5. Write and publish a Kindle book in my name

6. Outsource and publish 100 Kindle books as an alternative income source

7. Spend $10,000 on solo ads, document the results, and launch it as a product (would you buy it?)

8. Set up an auto-webinar sequence to funnel in leads from Facebook

I’ve seen plenty of marketers get to the level that I’m at now. The next logical step is to create higher end products or software. One of the nice things about having a platform such as MikeFromMaine.com and an email list is that I can try things out, package the results up as products, and then make back my investment in product sales. I feel like these “experiments” will be the best way I can help my audience grow.

And that’s my goal…for YOU to grow.

Here’s my advice for you:

1. Setup your WordPress blog- Like I mentioned before, you should be using this to publicly be documenting your journey. You can get a domain name for $1.99 from GoDaddy and amazing WordPress hosting from Traffic Planet Hosting.

2. Start building your email list- You’ll hear this over and over again from successful marketers. Why? Because it’s the MOST important part of your business. You can get your first month for free from Get Response.

3. Keep track of your spending- You don’t want to be doing your taxes next year and find out that you’ve spent $10,000 on IM products, but haven’t made a dime. Budget out what you’ll spend each month on your education and try not to go over it. You can also post affiliate links on your website to the products that you buy as you document your journey.

4. Start networking with other people in your niche- No, I don’t mean sending them spammy messages about creating “strategic relationships”. I mean truly taking an interest in other people’s blogs and products, and then helping out when you can. A perfect way to start a dialogue with someone is by asking if they need testimonials for their upcoming product launch. Better yet, buy someone’s product, apply it, get results, and THEN send them a testimonial. You’ll get on their radar for sure.

5. Think of ways you can help OTHERS- One of my favorite quotes is Zig Ziglar’s “You can have everything in life you want, if you will just help enough other people get what they want.” Follow this advice and you will be a hero to many.

If you do these five things in 2015 you will be WAY ahead of 95% of people treating their online business as a hobby. Start treating it like a business and you’ll start making “business” money.

That’s it. Thanks for all your support throughout 2014!

Oh, and here’s some pictures from November and December:-)

At the Golden Gate Bridge
At the Golden Gate Bridge
dad
Back home in Maine with my Dad
In Times Square a few days before Christmas
In Times Square a few days before Christmas
Eating oysters in Grand Central Station in New York
Eating oysters in Grand Central Station in New York