Income Report for May and June, 2015 – $461,000 Case Study

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for May, 2015.

———————————————————————–

32,015 page views (-10,425 from April)

24,197 Youtube channel views (-2,194 from April)

156,383 minutes watched (-26,827 from April)

Aweber subscribers: 5,961  (-414 subscribers from April)

GetResponse subscribers: 7,574 (+324 subscribers from April)

Total email list subscribers: 13,535

Expenses

Affiliate Prizes: $2,465 – Prizes given to affiliates who promoted Social Robot

Social Robot Adjustment: $2,000 – We had a glitch with the JV contract, so I got paid too much.

Facebook ads: $375.82 – JV ads for my Social Robot launch

oDesk Virtual Assistants: $348.10 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

GoToWebinar: $199 – I use this for live webinars and training

Aweber: $149 – This is my list building software that allows me to email everyone when there’s a new interview or review

GetResponse: $145 – This is the autoresponder I use for my buyer’s list

Macbook Charger: $82.46 – I had to replace a broken charger cord

Wistia: $54.70 – This is how I host my sales videos and course content.

List Wise: $53.39 – I used a list cleaner to remove bad emails from my email list

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Image Typerz – $49.50 – Proxies for affiliates to test out Social Robot during our launch

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

GoDaddy: $16.34 – I renewed a domain and bought one for a friend

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Skype: $10 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Sendgrid: $7.50 – I tried using Sendgrid for my mailing list, but they banned my account and told me they don’t support affiliate marketing

Jeet Connect– $7 – I tried out a self-hosted autoresponder, but my Sendgrid and Mandrill accounts got banned for sending Internet Marketing emails

Amazon S3: $5.13 – I use this to host images and videos

Droplr Pro: $4.95 – I tried this out for a month, but I cancelled and still prefer Jing for taking screenshots and recording quick videos

Total expenses: $4,105.79 (+$3,186.19 spent compared to April)

Revenue

Social Robot: $2,183.02 from review and preview video

Go Bonanza: $1,256.36 from review and interview with David Eisner

Digital Product Machine 2.0: $1,007.59 from review and preview video

Tube Live Profits: $894.82 from review and interview with Saul Maraney

Fresh Store Builder (CLOSED): $684.82 from review and interview with Carey Baird

Simple CPA Machines: $653.95 from review and interview with Yair Dolev

Cloud Prospect Machine: $653.81 from review and interview with Steve Benn

IntelliPlayer: $632.56 from review and interview with Bill Guthrie

Video App Domination (CLOSED): $495.50 from review and interview with Jian Bacallan

Product Launch Profits: $494.18 from review and interview with Fergal Downes

Video Lead Box: $410.49 from review and interview with Neil Napier

Mobile Stream Revolution: $382.04 from review and interview with James Renouf

ViconLead: $331 from review and interview with Lee Pennington

Rocket Bar: $321 from review and interview with Sam Robinson

Mobile Optimize Pro: $319.17 from review and interview with Brett Rutecky

Social Contest: $295.42 from review and interview with Neil Napier

Video Sales Blueprint: $280.50 from review and interview with Sam Robinson

WP Clickster: $225.33 from review and interview with Spencer Perkins

Vid Protect: $211.34 from review and interview with Ian Ralphs

Social Neos: $189.96 from review and interview with Abhi Dwivedi

Weird Niche Content: $184.44 from review and interview with Mark Bishop

Solo Ad Arbitrage 2.0: $164.27 from review and interview with Andrea Fulton

Zapable: $163.80 from review and interview with Chris Fox

CPA List Loophole: $150 from review and interview with Greg Konenenko

Thrive Leads: $120.25 from review and interview with Shane Melaugh

Online Wealth Academy: $108 from reviewinterview, and webinar with Mikael Dia

Kindle Money Mastery: $82.19 from review and interview with Stefan Pylarinos

Video Maker FX: $81.50 from review and interview with Peter Roszak

Social Video Magic: $75.50 from interview with Jeff Long

Operation Solo: $53.91 from interview with Anthony Tilley

Resto Box: $52 from review and interview with Prady

How To Build Your First List: $49.14 from review and interview with Reed Floren

Simple CPA Siphon: $48.94 from review and interview with Stephen Gilbert

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

Viral Content Profits: $48.50 from review and interview with Ricky Mataka

Explaindio: $45 from review and interview with Nick LaPolla

InstaHook Video Backgrounds: $40.80 from review and interview with Brad Scott

The Fiverr Handover: $40.32 from review and interview with Fergal Downes

Kindle Marketing Magic: $35.88 from review and interview with Mike Balmaceda

Video Pages (CLOSED): $33.50 from review and interview with Joshua Zamora

Arbitrage Underdog RELOADED: $31.62 from review and interview with Tom E

HydraVid: $29.94 from review and interview with Walt Bayliss

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Video Rizer: $25.65 from review and interview with Aaron Wolfe

Targeting Inspector 2.0: $24.98 from review and interview with Aravindh Sridhar

Local Reputation Hero: $23.50 from review and interview with Matthew Ianotti

The Rainmaker: $23.50 from review and interview with Bill Hugall

AmaSuite 4.0: $23.50 from review and interview with Chris Guthrie

List Building for 2015: $19.64 from review and interview with Fergal Downes

Tee Blueprint: $19.02 from review and interview with Manny Hanif

Ultimate Traffic Monster: $18.52 from review and interview with Naidy Phoon

Keywords Studio Pro: $18.44 from review and interview with Rahil Ahmed

Instant Email Swipe File: $18.30 from review and interview with Matt Bacak

Zamurai Video Bootcamp: $17.50 from review and interview with Joshua Zamora

Vidlify: $17 from review and interview with Radu Hahaianu

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Webinar Fusion Pro: $14.80 from review and interview with Dwayne Golden

Absolute Jacker: $13.50 from review and interview with Ariel Sanders

Screencast Pro: $13.50 from review and interview with Joey Xoto

Bing Brings You The Bling: $11.95 from review and interview with Rob Stafford

Spy Perfection: $10.63 from review and interview with Sam Bakker

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

CPA Vid Krakken: $6.18 from review and interview with Saul Maraney

Hydro Funnels: $6.05 from review and interview with Mike Buontempo

Fiverr Euphoria: $5 from interview with Fergal Downes

Inner Circle Solo Ads 3.0: $4.50 from interview with Rob Stafford

Crowd Search Me (CLOSED): $1.75 from review and interview with Daniel Anton

 

Total revenue from interviews and reviews: $13,996.62 (-$8,494.99 from April)

Social Robot JV commission: $20,092.97

Affiliate Income Secrets: $1,901.52 – My product teaching how I make money from affiliate marketing

Resell Rights Weekly: $141.80 – This is a website that has a ton of products that you can use as your own

Lead Pages: $77 – I’ve been using Lead Pages for a while now…and it’s one of my top tools

Click Magick: $59.50 – A tool for tracking clicks

Kindle earnings: $4 – Earnings from a few books I have on Kindle

Total from OTHER streams of income: $21,993.19 (+$16,169.39 from April)

Total Revenue: $35,989.81 (+$6,984.23 from April)

Total Profit: $31,884.02 (+$3,798.04 from April)

 

Ok, so that was May…now let’s take a look at June.

————————————————————————————————————–

Here’s my results for June, 2015

41,177 page views (+9,162 from May)

33,673 Youtube channel views (+9,475 from May)

208,252 minutes watched (+51,869 from May)

Aweber subscribers: 13,565 (+30 subscribers from May)

Total email list subscribers: 13,565

Expenses

Launch Prizes for SociVids: $3,270 – My share of the launch prizes to affiliates for promoting SociVids

oDesk Virtual Assistants: $358.09 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Facebook ads: $228.52 – JV ads for my SociVids launch

GoToWebinar: $199 – I use this for live webinars and training

Aweber: $149 – This is my list building software that allows me to email everyone when there’s a new interview or review

GetResponse: $145 – This is the autoresponder I use for my buyer’s list

“Rented” a Macbook Pro: $114.94 – I had to buy a Macbook Pro while mine was getting fixed. After I returned it, the exchange rate dropped and I ended up “paying” a little over $100 for it…but it was worth it since I made a few thousand dollars while my computer was in the shop.

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Wistia: $25 – This is how I host my sales videos and course content.

Skype: $19.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Amazon S3: $3.12 – I use this to host images and videos

Total expenses: $4,625.61 (+$519.82 spent compared to May)

Revenue

Fresh Member: $5,152 from review and interview with Mark Thompson

SociVids (CLOSED) : $3,517.37 from review and interview with Brett Rutecky

Profit Penguin (CLOSED) : $1,456.80 from review and interview with Bill Hugall

Profit Store Pro: $1,213.50 from review and interview with Jon Mac

CPA Income Crusher: $1,192.87 from review and interview with Tobias

Crazy 5rr Cash: $1,167.56 from review and interview with Huw Hughes

Instant Video Machine: $1,112.45 from review and interview with Matt Bush

Super CPA Profits: $829.46 from review and interview with Dan Dasilva

Solo Ad Hit List: $815.75 from review and interview with Andrea Fulton

Webinar Hero: $798.36 from review and preview video

Social Vid InstaPortfolio: $556.50 from review and interview with Jian Bacallan

5rr Cash Machine: $506.62 from review and interview with Idrees

Video Pop Funnels: $460 from review and interview with Roger Dagenais

Evil Reddit Magician (CLOSED): $434.96 from review and interview with Ben Adkins

Own The Web: $424.40 from review and interview with Jeff Hunt

Instahook Virtual Studios: $405.55 from review and interview with Brad Scott

Bulletproof Cash Code: $403.12 from review and interview with Spencer Perkins

Video Box Pro: $321.76 from review and interview with Rahil Ahmed

Zapable: $266.50 from review and interview with Chris Fox

AmaSuite 4.0: $261 from review and interview with Chris Guthrie

Product Launch Profits: $227.45 from review and interview with Fergal Downes

Click Pop Engage: $225.48 from review and interview with Sam Robinson

The Super Funnel: $178.36 from review and interview with Alex Jeffreys

Video Retargeter: $166.50 from review and preview video

How To Build Your First List: $135.56 from review and interview with Reed Floren

Arbitrage Underdog RELOADED: $132.24 from review and interview with Tom E

Thrive Leads: $127.25 from review and interview with Shane Melaugh

Weird Niche Content: $125.45 from review and interview with Mark Bishop

Viddify: $116.02 from review and interview with Joey Xoto

Video Maker FX: $108.20 from review and interview with Peter Roszak

Online Wealth Academy: $108 from reviewinterview, and webinar with Mikael Dia

Cloud Prospect Machine: $97.50 from review and interview with Steve Benn

Azon Authority: $97.34 from review and interview with Sean Donahoe

Easiest 5rr Cash Ever : $90.85 from review and interview with Bamdad Sky

IntelliPlayer: $73.48 from review and interview with Bill Guthrie

Go Bonanza: $73.24 from review and interview with David Eisner

Social Contest: $70.46 from review and interview with Neil Napier

Social Robot: $69.98 from review and preview video

InstaHook Video Backgrounds: $58.40 from review and interview with Brad Scott

Mobile Lead Monster: $58.20 from review and interview with Kevin Zichermann

Funnel Kit: $52.41 from interview with Emka

Steal My Business: $39.16 from review and interview with Ankur Shukla

Explaindio: $34 from review and interview with Nick LaPolla

Rapid Mailer: $33.50 from review and interview with Sean Donahoe

Fresh Store Builder (CLOSED): $28.50 from review and interview with Carey Baird

Buzz Ignition: $25.65 from review and interview with Neil Napier

How To Get Traffic From Facebook Ads: $24.57 from review and interview with Reed Floren

Local Reputation Hero: $23.50 from review and interview with Matthew Ianotti

Kindle Money Mastery: $21.24 from review and interview with Stefan Pylarinos

HydraVid: $19.96 from review and interview with Walt Bayliss

List Verify Jeet: $18.50 from review and interview with Radu

Vidneos: $18.50 from review and interview with Ben Murray

Operation Solo: $17.97 from interview with Anthony Tilley

Ultimate Traffic Monster: $17.52 from review and interview with Naidy Phoon

Vidlify: $17 from review and interview with Radu Hahaianu

Tube Live Profits: $15.74 from review and interview with Saul Maraney

Retro Reppin: $15.24 from Interview with Mike Shreeve

Webinar Fusion Pro: $14.80 from review and interview with Dwayne Golden

Absolute Jacker: $13.50 from review and interview with Ariel Sanders

Kindle Marketing Magic: $13.36 from review and interview with Mike Balmaceda

Solo Ad Business Blueprint: $11.83 from interview with Kate Rosenberg

Spy Perfection: $10.63 from review and interview with Sam Bakker

Video Ranking Machine: $10.20 from review and interview with Ray Lane

Laptop Laziness: $8.67 from review and interview with Bill Hugall

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

Social Lead Chief: $5 from review and interview with Stefan van der Vlag

Little Guy Big Profits: $4.99 from review and interview with Eric Larson

Inner Circle Solo Ads 3.0: $4.50 from interview with Rob Stafford

Crowd Search Me (CLOSED): $1.75 from review and interview with Daniel Anton

 

Total revenue from interviews and reviews: $24,166.16 (+$10,169.54 from May)

SociVids JV commission: $32,022.91

Affiliate Income Secrets: $2,177.05 – My product teaching how I make money from affiliate marketing

Social Robot JV commission: $1,044.63

Resell Rights Weekly: $141.10 – This is a website that has a ton of products that you can use as your own

Lead Pages: $122.15 – I’ve been using Lead Pages for a while now…and it’s one of my top tools

Kindle earnings: $4.14 – Earnings from a few books I have on Kindle

Total from OTHER streams of income: $35,511.98 (+$13,518.79 from May)

Total Revenue: $59,678.14 (+$23,688.33 from May)

Total Profit: $55,052.53 (+$23,168.51 from May)

It’s been a few months since my last income report, but I have a good excuse.

In a May and June I had TWO six-figure product launches. To be completely honest, I didn’t really want to get involved in a big product launch, as it’s much easier just promoting products as an affiliate, but when Joshua Zamora reached out to me in April and asked if I would be interested in partnering on his Social Robot launch, I couldn’t resist.

In this income report I’m going to give you a detailed account of each product launch. In each one there are things that we did very well…and of course mistakes that we made along side them. I’ll be going over each so that you can copy the good things…and avoid the bad.

The Story of the Social Robot Launch

So it all started in the middle of April. Joshua Zamora from ZamuraiBlogger.com sent me a message on Facebook asking if I’d be interested in being a JV manager for his upcoming software launch. At first I was hesitant as I didn’t want to get involved in something that might be over my head. I made sure that he clarified exactly what I would be doing throughout the launch. He said “you’ll simply be reaching out to potential affiliate partners and letting them know about the launch”. That sounded easy enough.

Learning the Software

After looking at the product, I finally agreed to join the launch. I immediately set up an appointment with the software developer to do a detailed walkthrough with me so I would be able to answer questions from potential affiliates. At this point we were about a little less than a month away from the launch. The software was completely finished and had been tested by beta testers. It still had a few little things that I wanted to be changed, and thankfully the developer, Mitja Balažic, was open to any suggestions and applied the changes quickly. As for the sales pages and funnel, Joshua had already planned it out, so I didn’t need to worry about that, but my first job was to simply let affiliates know that we had a launch coming up.

Recruiting affiliates

One of the biggest mistakes that people make when doing a launch is failing to give affiliates enough advanced notice before launching. Most launches are planned MONTHS in advance, and if you try to let even your closest affiliate friends know about a launch the day before it goes live, it’s very unlikely that they will actually be able to promote.

first touch

My first message to potential affiliates simply letting them know about the launch

So a little less than a month before the launch date I went to work reaching out to everyone that I know in the IM space, which added up to around 300 potential affiliates. Luckily Joshua had a nice excell spreadsheet that he had used for a previous launch (you can access the template here). I made some logical changes and added in the names of potential affiliates that I would be reaching out to one by one. I then started pinging them on Facebook with a simple “hey NAME”. So, an example would be “hey John”. When they answered, I would simply let them know that I had a launch coming up in about a month and give them the link to the JV page.

Now, I want to point something out before I go any further. I have a relationship with every single person on that list. This wasn’t my first communication with them. I had promoted at least one of their products in the past. This is VERY important as you don’t want your first communication with someone to be you asking them to do something for YOU.

Results that Joshua Zamora and I got from using Social Robot to rank Youtube videos

A little less than 2 weeks before the launch I started handing out the sales page preview. Joshua and I had started testing out the software and getting results with it. I was able to rank the VERY FIRST video I tested with the software when the developer was explaining how it worked. That video is still ranking #1 in Google for “little guy big profits review“. Joshua was also able to rank a video for the search term “Buckeye Impact Group review“, which also still remains the dominant #1 spot. This PROOF definitely made it easier to recruit affiliates.

One important thing to note here is that it’s just as important to have proof for affiliates, as it is for a sales page for customers. Affiliates (at least the good ones) want to promote something that will actually help their subscribers, and if you can show them proof that your course or software actually works, then it makes it much easier for them to promote for you.

review

I gave review access to affiliates about a week before the launch

About a week before the launch I started handing out review copies. I created a “Quick Start Guide” with the bare essentials allowing affiliates to test out the important parts of the software without having to learn everything about it. Most affiliates don’t have time to test out every software that they promote, but I wanted to make it as easy as possible for anyone who wanted to give it a test drive. I’ve included a link to that page HERE. I was able to make it really quickly using Thrive Content Builder, a page building WordPress plugin by Shane Melaugh that I HIGHLY recommend. I even recommended it when I was on John Lee Dumas’ show Entrepreneur on Fire back in February.

night before

A quick reminder for affiliates who showed interest in promoting

The night before the launch everything was all ready. I simply sent a short message to everyone who had showed any interest in promoting asking them if they needed anything else for their promotion. Most of them didn’t need a reminder, but it’s always good just to give them a little nudge (I need it sometimes too) to make sure they get their mailings ready.

What about potential affiliates who didn’t answer me on Facebook or Skype?

Of course there were some affiliates who didn’t respond to my messages. I understand that, and it’s a part of this business, but I personally try to at least acknowledge everyone who messages me about a promo and at least tell them yes or no. There’s nothing wrong with someone saying “sorry, the offer doesn’t fit my list” or “I’m already promoting something else”. That’s fine. But I think it’s a bit rude to ignore someone, especially if you’ve promoted something of theirs in the past. During the last two product launches there were some people who just didn’t ever answer, and I’ve removed them from my potential affiliates list and moved on to those who respond and promote.

Launch Day

We launched Social Robot on Thursday, May 21st at 11am EDT. I have to give credit to Joshua Zamora for the launch strategy and sales page, as he’s a master of EXCELLENT copy and the use of scarcity throughout the launch period. He set it up so we’d have early bird pricing from 11-2pm EDT. Then the price would go up $2-3 every 6-12 hours throughout the 4-day launch. By having a scarcity timer that ended “soon” for every visitor, it made it so that people wouldn’t put off buying it for too long. And, if they did wait, they’d see that the price went up not just by a few cents, but by a few DOLLARS.

strongThe launch started out strong with most affiliates mailing when the cart went live. This got us to the top of Jvzoo and was the attention we needed to get more affiliates on board.

6 hours into the launch the momentum kept on going. We had 1,284 sales, a 23% conversion rate, and $64,447 in total sales. It was doing well. Very well.

 

potdBy the next day we had $110,000 in sales…and Jvzoo Product of the Day. That was great, but we needed to keep the momentum moving. Most of the time, the FIRST and LAST day of a product launch are when most sales occur. This causes a LULL during the in-between days. Well, our launch was already only a 4-day launch (ending on Sunday at midnight), so it was easier to keep the excitement alive. To keep affiliates mailing, we decided to do a mini-contest to reward those who kept pushing. It went as follows:
momentum

 

 

 

 

 

prizes

We gave away $10k in prizes to affiliates who promoted

On Saturday we hit $150,000 in sales. This was probably the slowest day of the launch. But it’s times like that which make having an affiliate contest OH so important. We had $10,000 up for prizes for the top affiliates promoting Social Robot. At this point in the launch I was able to reach out to affiliates and let them know where they were on the leaderboard. Most affiliates appreciated me taking the effort to contact them, and I definitely was able to get some that normally might not have mailed to mail again.

prizes 2

The final day closing contest

And then came the LAST day of the launch. This can be the MOST profitable day, especially if you have a REAL reason for your affiliates to mail, and a REAL reason for your customers to buy. In our case, we raised the price from $47 to $67 at midnight EDT on Sunday. We also did a closing contest so that affiliates who might not have been able to win the top prizes on the main contest leaderboard would have a chance to win some other prizes if they pushed hard on the last day. I’ve found that these mid-launch contests can be super-effective in getting affiliates to mail…and I’ve been influenced to mail for launches as well by those who have used this strategy.

The final results for the launch were as follows:

$192,000 in sales
3,500 total sales
15% conversion rate and an 8.15% EPC

Summary and Things I Learned from this launch

I’m super-happy that I agreed to do this product launch. Normally I’m content with just doing my affiliate marketing thing, but with all the connections that I have now in the IM space, it only makes sense for me to be a “connector” bringing together good products with potential affiliates. That being said, it’s definitely not an easy job, and my wife will vouch for the fact that I was up many nights until 5 or 6am (Istanbul time) chatting with potential affiliates on Skype and Facebook. Here are some things I learned:

1. Keep organized – I had an Evernote document where I kept all my info for the launch, from links to JV pages, to affiliate bonuses, to passwords…everything was in ONE central place.

2. Back up your sales page – As an affiliate I’ve mailed for a lot of launches that end up having their sales pages go down because they’re hosted on a shared $5/month Host Gator or Bluehost account. Before the Social Robot launch, we backed up the sales page on my Traffic Planet server…and it’s a good thing we did, as we got hit with a TON of traffic and the sales page was loading slowly. Being able to simply switch over to my sales page saved us, and most importantly our affiliates, a lot of money.

3. Be ready to for support tickets – With any software product launch you’re going to get a LOT of support tickets. Most people don’t bother to go through the tutorials, so if your software is complicated at all, you’ll get an influx of tickets. A really cool support desk that Joshua Zamora recommends is Help Scout.

4. Choose your launch partners wisely – Early in the launch we had an issue with our Jvzoo contract which divided commissions to Joshua, Mitja, and I based on our agreed upon contract. We decided to simply worry about fixing this AFTER the craziness of the launch was over. We could do this because we TRUSTED each other.

5. Make sure you actually KNOW affiliates you approve – I know this may seem like common sense to most of you, but we had some instances where affiliates removed all their money from Paypal, which made it impossible to process a refund. We had to reach out to them and ask them to put funds BACK into their account so we could process the refund. If you’re an affiliate, you should always keep a few hundred dollars in your account. Plus, it probably looks bad to Paypal if you get a negative balance.

6. Have “exclusive” bonuses for affiliates – You should have bonuses for ALL your affiliates to use right on your JV page, but I found that a bunch of affiliates wanted SPECIAL bonuses…so make sure you have something prepared for them.

Ok, so that was the Social Robot launch. As you can see from my numbers above, I ended up making about $15,000 in profit after deducting prize money and correcting for the Jvzoo contract error we had at the beginning of the launch. Plus, of course I received a copy of the customer emails, which means that I added about 2,000 subscribers to my list.

Now on to the SociVids launch I did in June.

The Story of the SociVids Launch

socividsAt the end of May, Brett Rutecky from BrettRutecky.com approached me about being his JV manager for a software that lets you post interactive videos on the Facebook timeline called SociVids. I’ve known Brett for a while now, and consider him a friend, but because of the sometimes harsh nature of his review website, he has made some enemies along the way. I knew it might be a challenge to get some affiliates onboard whom he had “scorned” in the past, but I was hoping that affiliates would promote anyways since SociVids is a high-quality software.

I agreed to join the launch. Brett also brought Austin Anthony from IMBuddies.com on to do the sales pages, sales funnel pages, and JV page creation. All three of us took part in the launch strategy.

proof

Proof

Proof
One thing that I had learned from the Social Robot launch was that PROOF is everything when it comes to selling a piece of software like this. We needed to have results. Well, luckily Brett had already been using SociVids to build an email list and promote affiliate offers. He didn’t have HUGE proof, but it was enough to prove that the concept works. Also, Austin gave the software out to a CPA marketer who was able to use it to make $40k in revenue. That proof definitely made it easier when getting the sales page created and with recruiting affiliates.

Picking a Launch Day

munch eye

This is the launch calendar that I check daily

We had a bit of a difficult time picking the launch date for this one. The launch calendars were EXTREMELY full, and we didn’t want to launch at the same time as one of our friends. I personally think it’s a bit silly to schedule your launch at the same time as someone else’s that you would potentially promote, as you could just as easily make money promoting for them. In the end, we decided to launch on Sunday at 2pm EDT. We ended up changing the time later on, but we stuck with the date. It’s generally thought that launching on weekends will get you LESS sales than launching during the week. However, I’ve seen this disproven time and time again with VERY successful launches starting on a weekend. Even with the weekend spot, we had to plan out our launch timing carefully. A very popular product called Explaindio was launching on Tuesday, and we knew that we would have a tough time competing with one of the top-selling products on JVzoo. In the end, we decided to do a 3-day launch. That way, we’d have scarcity built right into the launch throughout the 3 days.

From then on I just did my “JV thing” that I explained earlier. I strategically reached out to each potential affiliate one by one and delivered the JV page, sales page preview, and review access gradually leading up to the launch date. Apparently this worked because we ended up having a TON of support from our JV partners (thank you!).

During the launch planning, Neil Napier from KVSocial.com approached us about doing a prelaunch webinar. I had initially planned to do the webinar myself, but with all the launch planning and JV recruiting, I was happy to bring Neil into the launch. He has an EXCELLENT track record of producing high-converting webinars, and he definitely delivered the goods with our launch.

Launch Day 

launchEverything went smoothly RIGHT up to the prelaunch webinar. However, during the webinar we started seeing an issue with our server. The sales page went offline and we were a bit panicked. The LAST thing you want in a launch is to have your sales page go down as you can lose THOUSANDS of dollars, and also the trust of your affiliate partners. Of course it happens sometimes…but it’s something that I try my best to avoid. Anyway, the page went down, and thankfully we had backed it up on my server. This shows again just how IMPORTANT it is to back up your sales page…because it WILL eventually go down at some point. By the way, Austin was so impressed with my server that he ended up using it as a backup for his eCom Experts Academy launch which ended up doing over $600,000 in sales in July (congrats, Austin!).

$100k in LESS than 10 hours

100kSo launch day went VERY well. We hit $100k in sales quickly and the momentum continued on. More and more affiliates jumped on. By Monday afternoon we were at $156k in sales, and it just kept on going.

Contests

Like in the Social Robot launch, we decided to do a mid-launch contest to keep the momentum going. This was great for getting new affiliates to promote who might not have had a chance at winning the main launch contest. For this contest we structured it as follows:

Mid-Launch Contest

Mid-Launch Contest

closing contest

Closing Contest

This definitely helped as we did another $70k in sales by noon the next day.

On the last day of the launch we decided to give away $2k in EXTRA prizes for people who promoted the closing of the product. We had it set up so that the price would raise drastically at midnight so that it would give an incentive for the affiliates to mail, and for the customers to buy before the price went up.

Last Minute Changes

changesLike everything in life, things don’t always go according to plan. We ended up changing a few launch strategies pre-launch AND mid-launch to make sure we had the BEST launch as possible. We had originally decided to give away a special discount code ONLY to people who attended the prelaunch webinar. The idea behind that was to give a real incentive for people to attend, as we knew that webinars have a MUCH higher conversion rate than just sending people to a sales page. This was meant to give customers a special discount as a reward for attending, and also to make affiliates more money. Well, after speaking with some affiliate partners, we decided that it would be better for everyone to just do a $5 off discount code and not make people attend the webinar. In retrospect I think this was the fairest option for all affiliates. In general I don’t like discount codes, as it’s better to just have the price be lower on the sales page then make people use a code. I definitely learned a lesson on this one.

We also had a change in the closing strategy. We had originally planned to have the price go from a one-time to reoccurring payment at midnight on the last day. After speaking with one of our top affiliates, Martin Crumlish, he advised me that this strategy would be the same as removing the buy buttons from the sales page….meaning that we’d lose a lot of potential sales. So, instead of changing it to monthly we simply decided to raise the price by about $20.

With changes like these, it’s important that ALL affiliates learn about them. So, each time we made a change, I had to send a message out to our JV email list AND message each individual affiliate on Facebook or Skype. This was of course a pain in the butt, but I wanted to make sure that each one of them knew…and most people thanked me for letting them know.

A Little TOO Successful

bad

A few bad people mess it up for the rest of us

When you do a product launch that has over 4,000 new customers in 3-days, there are BOUND to be some issues. We had to deal with thousands of people posting links to Facebook in a very short time, and unfortunately some of these customers were posting “naughty” spammy stuff. It’s unfortunate that some “bad apples” will ruin it for the rest of us, but these spammers started getting our links flagged in Facebook, causing our “nice” customers to go through an image-verification process when posting their links. Thankfully, Brett is an EXCELLENT software developer, and he was able to quickly solve the problem by rotating out the links and removing spammers. Eventually the problem went away, but this issue caused us to close the sales cart at the end of the launch so we could make sure our existing customers wouldn’t get affected by new “spammers” being introduced to the system. It was more important for us to take care of our existing customers than to make more money.

JVzoo Product of the Day TWICE in a Row

potd2It’s pretty rare for Jvzoo to pick a product as Product of the Day TWO times in a row…but I was super surprised (and grateful) when they did. Being chosen twice definitely added a ton of sales and got us more affiliates hopping on board when they saw us at the top banner of Jvzoo.

Backend Webinar

For any successful launch you’re going to want to have some sort of webinar on the backend to both deliver value AND make some extra money from the launch. Depending upon the launch strategy, there are marketers who will actually purposefully LOSE money during the launch to build a list of leads and then make it up on the backend selling services like software and coaching.

Normally, I would have done my own backend webinar and sold my coaching program, but I was happy to take off a bit of the stress of the launch and have Ricky Mataka and Michael Young do the webinar for us. All we had to do was include a banner inside our member’s area for people to sign up, and then mail out the list a few times telling them about the webinar.

We did the webinar a couple days after the launch, and simply had to be on the call to introduce Michael Young. Michael did a presentation and sold his program on the call, which ended up making us about $16k total in additional commissions. I was happy with that, but I always think it’s better to do your OWN backend webinar if you can as you get to keep 100% of the commissions generated instead of sharing it with an outside partner. That being said, $16k is pretty amazing for very little work, and if anyone needs a backend webinar for their launch I highly recommend reaching out to Michael or Ricky.

Summary and Things I Learned from this launch

This launch definitely took a lot out of me physically and mentally. Instead of just having to communicate with affiliate partners a few times, I had to do DOUBLE the work when it came to informing them about launch strategy changes. Here are some things that I learned:

1. Do a prelaunch webinar – There’s nothing like a prelaunch webinar to get the ball rolling. It also gives affiliates a REAL reason to presell and mail before the cart goes live. In my experience, offering the chance to win a free copy of the product or some special bonus for buying on the webinar seems to work well to get people to sign up.

2. Don’t be afraid to change things – I was a bit nervous to change things in the middle of the launch, but I’m extremely happy that we did. Most affiliate partners are also product launchers, so they should understand that sometimes changes need to be made.

3. Ask for help and advice – We’re all in this together. If you’ve got a question about something related to your launch, the best people to ask are your affiliates. It’s in THEIR best interest as well for your product to convert, and most of them are more than happy to give advice.

4. Don’t be cheap – I’m a big believer in investing in a launch. Don’t expect to pay $100 for sales copy and have a six-figure launch…it RARELY happens. If you’re looking for an excellent copywriter, I recommend Laura Catella. You can find here HERE. Also, make sure you give out some decent prizes.

5. Sunday is a GREAT day to launch – This launch goes to show you that ANY day can do well for a launch. Sundays are usually WIDE open.

269In the end, it was my MOST successful launch ever, thanks to my JV partners, affiliates, and customers. You can check out ALL the final results of the launch at my post on Facebook HERE.

 

So there we go. In May and June I was involved in TWO launches that did a total of over $461,000 in sales. Of course I didn’t get to keep all of it, but by being a JV manager I was able to make over $50,000 in extra income by helping product creators make sales, affiliates make money, and putting QUALITY products in the hands of customers.

See you in the next income report :-)

Income Report for April, 2015 – A Case study from my student going from zero to $5000 in ONE month

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for April, 2015.

———————————————————————–

42,440 page views (-7,856 from March)

26,391 Youtube channel views (-2,893 from March)

183,210 minutes watched (-13,293 from March)

Aweber subscribers: 6,375 (-224 subscribers from March)

GetResponse subscribers: 7,250 (+829 subscribers from March)

Total email list subscribers: 13,625

Expenses

oDesk Virtual Assistants: $235.52 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

GoToWebinar: $199 – I use this for live webinars and training

Wistia: $95.62 – This is how I host my sales videos and course content.

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview or review

GetResponse: $65 – This is the autoresponder I use for my buyer’s list

Sendgrid: $57.28 – I tried using Sendgrid for my mailing list, but they banned my account and told me they don’t support affiliate marketing

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Elastic Email: $20 – I bought some credits here to try out this email service, but I never used them.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

Facebook ads: $15 – Ad money spent for misc. FB ads

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

HideMyAss: $12.95 – I used this as a way to use Youtube when it got blocked for a day in Turkey

Skype: $10 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Droplr Pro: $4.95 – I tried this out for a month, but I cancelled and still prefer Jing for taking screenshots and recording quick videos

Amazon S3: $2.38 – I use this to host images and videos

Total expenses: $919.60 (-$896.23 compared to March)

Revenue

The Super Funnel: $4,626.88 from review and interview with Alex Jeffreys

Easiest 5rr Cash Ever : $2,453.73 from review and interview with Bamdad Sky

CPA Giveaway Frenzy (CLOSED): $2,360.28 from review and interview with Hooda Kismet

Click Back Rewards: $1,284.11 from review and interview with Brett Rutecky

Azon Authority: $1,168.28 from review and interview with Sean Donahoe

Video Pages (CLOSED): $1,045.46 from review and interview with Joshua Zamora

Keywords Studio Pro: $869.63 from review and interview with Rahil Ahmed

The Singing Guru: $845.05 from review and interview with Jamie Lewis

Zapable: $833.45 from review and interview with Chris Fox

Video Motion Pro (CLOSED): $794 from review and interview with Josh Ratta

IntelliPlayer: $708.54 from review and interview with Bill Guthrie

Commission Juggernaut (CLOSED): $645.13 from review and interview with James Canzanella

Mobile Optimize Pro: $608.97 from review and interview with Brett Rutecky

CPA List Loophole: $460.11 from review and interview with Greg Konenenko

Social Video Magic: $310.50 from interview with Jeff Long

Easy Web Video Lead Generator: $256.06 from review and interview with Shawn Pringle

Little Guy Big Profits: $230.17 from review and interview with Eric Larson

Thrive Leads: $178.75 from review and interview with Shane Melaugh

Easy VSL: $167.50 from review and interview with Mark Thompson

The Fiverr Handover: $162.15 from review and interview with Fergal Downes

Targeting Inspector 2.0: $148.90 from review and interview with Aravindh Sridhar

Tee Profits Recipe: $147 from review and interview with Demian Caceres

CPA Niche Jacker: $146.01 from review and interview with Jon Smith

Online Wealth Academy: $145.50 from reviewinterview, and webinar with Mikael Dia

Simple CPA Siphon: $139.88 from review and interview with Stephen Gilbert

Solo Ad Arbitrage 2.0: $132.28 from review and interview with Andrea Fulton

Arbitrage Underdog RELOADED: $121.01 from review and interview with Tom E

How to Get Your Product and Website Online: $104.21 from review and interview with Reed Floren

Video Maker FX: $98.50 from review and interview with Peter Roszak

Ultimate Traffic Monster: $84.85 from review and interview with Naidy Phoon

Tee Cash Boot Camp: $77.70 from review and interview with Andy Berard

Weird Niche Content: $71.92 from review and interview with Mark Bishop

Vidlify: $71.64 from review and interview with Radu Hahaianu

Explaindio: $68.50 from review and interview with Nick LaPolla

Video Ad Rival: $60.50 from review and interview with Peter Beattie

Digital Software Lab: $50.50 from review and interview with Josh Ratta

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

Viral Content Profits: $48.50 from review and interview with Ricky Mataka

Tube Sniper Pro 3.0: $48.50 from review and interview with Joshua Zamora

InstaHook Video Backgrounds: $47.60 from review and interview with Brad Scott

How To Get Free Traffic From Affiliates and JVs: $44.87 from review and interview with Reed Floren

HydraVid: $39.92 from review and interview with Walt Bayliss

Operation Solo: $32.36 from interview with Anthony Tilley

Crowd Search Me (CLOSED): $32 from review and interview with Daniel Anton

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

List Building for 2015: $28.63 from review and interview with Fergal Downes

Fresh Store Builder: $28.50 from review and interview with Carey Baird

Kindle Marketing Magic: $26.65 from review and interview with Mike Balmaceda

Video Rizer: $25.65 from review and interview with Aaron Wolfe

Tee Blueprint: $25.50 from review and interview with Manny Hanif

How to Create Information Products that SELL: $24.57 from review and interview with Reed Floren

How To Get Traffic From Facebook Ads: $24.57 from review and interview with Reed Floren

Solo Ad Business Blueprint: $23.47 from interview with Kate Rosenberg

Kindle Assembly Line: $20.04 from review and interview with Saeed Rajan

Absolute Jacker: $16.50 from review and interview with Ariel Sanders

Timeline Optins: $15.26 from review and interview with Brett Rutecky

Webinar Fusion Pro: $15.20 from review and interview with Dwayne Golden

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Smart Blog Networks (CLOSED): $13.62 from review and interview with Simon Warner

WP Solo Tracker: $13.50 from interview with Steve Fleming

Screencast Pro: $13.50 from review and interview with Joey Xoto

Positive Thinking Success PLR: $11.93 from interview with Justin Popovic

Five Figure Secret: $11.91 from review and interview with Bill Hugall

Mobile Lead Monster: $10.80 from review and interview with Kevin Zichermann

Spy Perfection: $10.63 from review and interview with Sam Bakker

Five Minute Sales Letters: $8.76 from review and interview with Matt Cook

Instant CPA Cash: $8.76 from review and interview with James Knight

Elite Video Evolution 2.0: $8.76 from review and interview with Ryan Phillips

Smart Fiverr Profits: $7.88 from review and interview with Art Wojciechowski

Long Tail Pro: $7.60 from interview with Spencer Haws

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

CPA Vid Krakken: $6.18 from review and interview with Saul Maraney

Bing Brings You The Bling: $5.93 from review and interview with Rob Stafford

Inner Circle Solo Ads 3.0: $4.50 from interview with Rob Stafford

 

Total revenue from interviews and reviews: $22,491.61 (+$287.12 from March)

Private Coaching students: $4,827.61 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you’re interested in joining you can APPLY HERE.

Affiliate Income Secrets: $1,563.69 – My product teaching how I make money from affiliate marketing

Resell Rights Weekly: $112.46 – This is a website that has a ton of products that you can use as your own

Kindle earnings: $10.21

Total from OTHER streams of income: $6,513.97 (+$690.17 from March)

Total Revenue: $29,005.58 (+$977.29 from March)

Total Profit: $28,085.98 (+$1,873.52 from March)

This month I want to talk about something different. Instead of talking about ME, I want to highlight the success of one of my students who has taken MASSIVE action.

His name is Bamdad Sky.bamdad sky

When I first met him he was struggling to make money online. He approached me and was desperate to figure this whole thing out. He bought a little course of mine called Fiverr Secrets where I teach how I made $484 on Fiverr. He immediately dove into that course, and then messaged me with his results that he’d made $1,264 in just 40 days using the methods I had taught.success

I was THRILLED for him! It’s one thing to make money for yourself, but it’s a completely different feeling when you can teach someone something and they actually APPLY it and get results. I was very proud :-)

After getting results with my Fiverr course, he started asking me about coaching so he could learn how to make money as an affiliate marketer and product creator. I told him it wasn’t some “get rich quick” program, but a proven method that I’ve learned over the last 2.5 years.

formsHe was a bit hesitant to join. He had joined some other coaching programs before mine and hadn’t achieved any results. When I sent him over the application form he was a bit scared.
Also, there was pressure from his fiancee. They were preparing to get married, and of course she didn’t want him to waste his money on another coaching program that wasn’t going to deliver real results. Luckily, he was able to convince her that I’m actually doing what I teach after showing her my website and income report proof.

marketing with skyIn the end he joined my program and got straight to work. He set up his website, MarketingWithSky.com and wrote his first post. He was definitely a little slow-moving in the beginning, as he was learning new stuff and also running his Fiverr business, but I convinced him to start talking about his Fiverr business on his blog. He made this post in August, 2014 talking about his success.

After that he went to work in the background. Following my instruction, he created his first course while working on his business at the same time. I tried to convince him to start doing reviews of affiliate products, but he was a bit stubborn about it. He wanted results NOW, and he wanted to get some instant cash coming in from releasing his first product. I was happy to see his enthusiasm, but I warned him multiple times that he should learn to be an affiliate marketer FIRST and a product creator SECOND. I see WAY too many people put out products and then have a difficult time launching them because they haven’t put in their time as an affiliate helping others sell their products. Plus, as an affiliate you can learn which products sell, which don’t, how sales funnels work, and most importantly, you make RELATIONSHIPS with people BEFORE ever asking them to promote for you. Plus, once you have built an email list from a product launch, you immediately know how to monetize it

At the end of October, 2014 months had passed since Bamdad joined my program. I was a little frustrated that he was taking so long to do the tasks I assigned to him. Instead of just doing everything once he’d do them over and over again and try to make them perfect.

perfectionist

He kept working on his product, but I warned him again about being an affiliate first:

skip

In January, 2015 he started taking my advice and reaching out to potential affiliates for his upcoming product launch. He bought some of Fergal Downes‘ Fiverr products, went through them, applied them, and got results. And this was a PERFECT way to establish a connection with him, which impressed Fergal so much that he posted about it on Facebook:

fergal

And after that he started networking with OTHER big affiliate marketers:

naidy

In February, 2015 he finished his lead magnet to help build his list on his website and through other free methods:

case study

Bamdad continued to work hard on his product. In mid-March he reached out to Gaurab Borah, a successful and prolific product launcher,  to see if he’d be interested in doing a product launch together:

 

easiestAt the end of March he set up his JV page announcing the launch of his FIRST product called Easiest 5rr Cash Ever! He was even able to get Gaurab to JV partner with him on the launch.

 

 

gaurab

Then things started to get really exciting. As part of my coaching program, if my students follow my method for creating a quality product (they can’t just rewrite a PLR article), I offer to bring them on my show and interview them for a promotion to my email list of almost 15,000 subscribers. This guarantees them sales and exposure to a large audience. Bamdad was SUPER excited to come on my show:

interview bamdad

I think I was even more excited than him when I sent over the link to his interview :-)
show

You can check out his interview below…or check out his interview post HERE.

Bamdad launched his product on April 9th, and had his FIRST $1,000 dollar day!
1000
And he and his partner, Gaurab, got WSO of the Day!

wsotd

Of course, a good product attracts GREAT affiliates…and he had some amazing support:

leaderboard

Now I wish I could say that I ended up #1 on his leaderboard for his launch…but I missed it to Fergal Downes by a few sales (congrats Fergal!). However, I was able to send him 1,500 clicks and make 259 sales.

stats

It was a PLEASURE supporting him. Plus, I was able to make almost $2,500 total as an affiliate. That’s the amazing thing about affiliate marketing. If you create a quality product then you make money AND your affiliates as well. It’s a win-win situation.

When the launch was finished, Bamdad posted his results on his blog in an income report. In total, he was able to make almost $5,000 in revenue from his product launch and add approximately 1,500 subscribers to his email list. Now it was time to go from being a product creator to becoming an affiliate.

However, he had a problem. You might recall that he had skipped being an affiliate FIRST. He wanted to skip right to the product creation aspect of it. Now he had an email list to mail to, but he had no idea how to monetize it. I got a panicky message from him on Skype and responded below:

ignore

So he want back to the beginning of my training and started again, focusing on how to promote offers as an affiliate. And, of course, he started getting results like this:

results

And his name started showing up on the leaderboards for launches…right near mine :-)

leader

He even started winning prizes from these launches:

prize

And being mentioned in JV emails by people like Alex Jeffreys and Simon Harries:

jvmail

Now that Bamdad has learned the “secret” to making money online, he’s doing things on his own now. He does a few reviews per week on his website, and is making a living as an affiliate marketer. Even though he’s “made it”, he still hasn’t forgotten me or his fellow students. He is still an active member in my coaching program, and pops in quite often to help out the other students still learning this whole system.

I want to say that I by no means take credit for Bamdad’s success. I showed him a proven method that works for me, and he took massive action and applied it. By using these methods he was able to create relationships with some important JV partners like Gaurab Borah and Fergal Downes, thus helping to give him a push in the right direction.

No success story is ever the same. Everyone has a different path to success. Some take longer than others. Some get distracted along the way and then come back. Some are given the keys to the kingdom, but instead decide to walk away. There’s an old saying “you can lead a horse to water, but you can’t make it drink”. So true…so true.

Bamdad’s story is truly a special one. He’s come a long way from when I first met him, and I’m proud to say that I at least had a small part in his transition from feeling lost and confused, to now having the ability to create an income for himself and his family whenever he needs it…with the push of an “email” button 😉

But his journey isn’t over, as the learning process continues to go on. He’s now taking his success and learning other ways of building his business. He’s investing in courses on paid traffic and applying the methods. Of course, once he’s learned them AND applied them, I’m sure he’ll release a course about what he’s learned. You know, the whole “Learn. Apply. Teach” method of creating products. I’m even excited to learn from HIM in the future.

I hope you enjoyed this little case study. Please feel free to congratulate Bamdad below, and to add him on Facebook. He’d love to hear from you.

Income Report for March, 2015 – It’s Time To Invest

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for March, 2015.

———————————————————————–

50,296 page views (-50,053 from February)

29,284 Youtube channel views (+3,424 from February)

196,503 minutes watched (+64,973 from February)

Aweber subscribers: 6,599 (-9 subscribers from February)

GetResponse subscribers: 6,421 (+873 subscribers from February)

Total email list subscribers: 13,020

Expenses

Accountant: $600 – I had to get my taxes done

oDesk Virtual Assistants: $466.23 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Lead Pages: $197 – I’ve been using Lead Pages for a while now…and it’s one of my top tools

GoToWebinar: $150 – I use this for live webinars and training

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

Facebook ads: $65.31 – Ad money spent for misc. FB ads

GetResponse: $65 – This is the autoresponder I use for my buyer’s list

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Wistia: $46.78 – This is how I host my sales videos and course content. Normally I pay a lot less, but I had some spam traffic that unfortunately I have to pay for.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Skype: $9.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Sendgrid: $9.95 – This integrates with Easy Webinar 4.0 and allows me to send reminder emails to my registrants in a timely manner

Amazon S3: $3.67 – I use this to host images and videos

Total expenses: $1,815.83 (+$431.65 compared to February)

Revenue

Webinar Fusion Pro: $2,305.57 from review and interview with Dwayne Golden

Affiliate Arbitrage Blueprint: $2,106.68 from review and interview with Zak Loveday

Solo Ad Arbitrage 2.0: $1,551.02 from review and interview with Andrea Fulton

Video Ad Rival: $1,347.53 from review and interview with Peter Beattie

CPA Vid Krakken: $990.50 from review and interview with Saul Maraney

WP Dollar 3.0: $941.58 from review and interview with Abhi Dwivedi

Zero Bounce: $880.07 from review and interview with Ankur Shukla

AmaSuite 4.0: $848 from review and interview with Chris Guthrie

Five Figure Secret: $840.75 from review and interview with Bill Hugall

Five Figure Funnel Profits: $765.21 from review and interview with Thomas Owen

Funnel Trax: $758 from review and interview with Mark Thompson

Dark Post Profits 2.0: $594 from review and interview with Chris Record

Click Back Rewards: $583.88 from review and interview with Brett Rutecky

Buzz Ignition: $573.20 from review and interview with Neil Napier

Digital Software Lab: $563.32 from review and interview with Josh Ratta

Seamless SEO 2.0: $543.22 from review and interview with Radu Hahaianu

List Building for 2015: $527.49 from review and interview with Fergal Downes

CPA Niche Jacker: $492.93 from review and interview with Jon Smith

Lead Monster: $465.66 from review and interview with Karthik Ramani

Commission Vance: $428.91 from review and interview with Yair Dolev

How To Get Free Traffic From Affiliates and JVs: $388.87 from review and interview with Reed Floren

Arbitrage Underdog RELOADED: $318.57 from review and interview with Tom E

Video Maker FX: $242.60 from review and interview with Peter Roszak

Digital Millionaire Mastermind: $202.94 from review and interview with Alex Jeffreys

Online Wealth Academy: $202.50 from reviewinterview, and webinar with Mikael Dia

Zapable: $202.50 from review and interview with Chris Fox

Tube Sniper Pro 3.0: $202.24 from review and interview with Joshua Zamora

2015 Traffic and Conversion Summit Notes: $197.40 from review and interview with Tim Castleman

The Fiverr Handover: $181.05 from review and interview with Fergal Downes

CTA Bar: $175.30 from review and interview with Sam Bakker

My Squeeze Page Builder: $158.80 from interview with Jayson Benoit

Tee Profits Recipe: $147 from review and interview with Demian Caceres

Explaindio: $124 from review and interview with Nick LaPolla

How To Get Traffic From Facebook Ads: $117.71 from review and interview with Reed Floren

Weird Niche Content: $107.88 from review and interview with Mark Bishop

Local Reputation Hero: $72 from review and interview with Matthew Ianotti

Vidlify: $71.64 from review and interview with Radu Hahaianu

Crowd Search Me (CLOSED): $69.75 from review and interview with Daniel Anton

HydraVid: $66.94 from review and interview with Walt Bayliss

Screencast Pro: $54 from review and interview with Joey Xoto

Ultimate Traffic Monster: $52.56 from review and interview with Naidy Phoon

Easy Profits Explosion: $49.65 from review and interview with Stefan Ciancio

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

InstaHook Video Backgrounds: $47.60 from review and interview with Brad Scott

Video Jacker: $47.50 from review and interview with Chris Fox

Tee Blueprint: $41.02 from review and interview with Manny Hanif

SEO Catalyst: $37 from review and preview

WP Profit Builder: $33.84 from review and interview with Sean Donahoe

Vidneos: $33.50 from review and interview with Ben Murray

TreasureCoach Linkedin: $31 from review and interview with Maksym V.

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Socialite Pro: $28.50 from review and interview with Luke Maguire

Fresh Store Builder: $28.50 from review and interview with Carey Baird

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Simple CPA Siphon: $24.47 from review and interview with Stephen Gilbert

Kindle Sales Rank Superhero: $24.17 from review and interview with Mike Balmaceda

Hero Tower: $23.50 from review and interview with Ross Carrel

1K Whirlwind: $21.28 from review and interview with Barry Rodgers and Andrew Brocklehurst

Operation Solo: $17.97 from interview with Anthony Tilley

Creative Post: $17.55 from review and interview with Guillermo Mata

iPocket Video: $16.20 from review and interview with Joey Xoto

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Smart Blog Networks (CLOSED): $13.62 from review and interview with Simon Warner

Kindle Marketing Magic: $13.31 from review and interview with Mike Balmaceda

Bing Brings You The Bling: $11.86 from review and interview with Rob Stafford

Solo Ad Business Blueprint: $11.60 from interview with Kate Rosenberg

Mobile Lead Monster: $10.80 from review and interview with Kevin Zichermann

Solo Ad Professor: $8.77 from review and interview with Paul Nicholls

Ad Factory (CLOSED): $8.10 from review and interview with Russ Schneider

Long Tail Pro: $7.60 from interview with Spencer Haws

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

Inner Circle Solo Ads 3.0: $4.50 from interview with Rob Stafford

 

Total revenue from interviews: $22,204.49 (-$2,148.98 from February)

Private Coaching students: $3,994 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you’re interested in joining you can APPLY HERE.

Affiliate Income Secrets: $1,602.22 – My product teaching how I make money from affiliate marketing

Traffic Planet Hosting: $150 – This is the hosting that I use for all my websites

Resell Rights Weekly: $59.38 – This is a website that has a ton of products that you can use as your own

Kindle earnings: $18.20

Total from OTHER streams of income: $5,823.80 (-$1,399.03 from February)

Total Revenue: $28,028.29 (-$3,548.01 from February)

Total Profit: $26,212.46 (-$3,979.66 from February)

 

March was definitely a STRESSFUL month for me. 

In my February income report, I talked about how I needed to make almost $50,000 in March and the first two weeks of April in order to pay off my tax bill. Well, I did it…but it took a lot out of me.

I was STRESSED in March. I got headaches. I was worried. But fortunately everything worked out fine :-)

That being said, I never want to put myself in that position again. In 2015 I’m making estimated tax payments every quarter so I’m never in the same position again where I have to pay out such a big amount.

Zero Cash Flow to “Play with”

I’m a big fan of testing out different methods of making money online and investing BACK into my business. I haven’t been able to do that for a while now as all my cash has been earmarked to buy my apartment. Well, I’m REALLY close to being able to start “playing” again, and I’m excited about it.

I’ve built up a loyal audience who purchase through my affiliate links, and I want to reward them by investing some of those profits BACK into my business so I can LEARN, APPLY and then TEACH by showing real case studies of my results. It’s something that’s been missing from MikeFromMaine.com for a while now, and I want to bring it back.

The $10,000 Solo Ad Experiment

I need your input.

I plan on spending $10,000 testing out different solo ad sellers. I’ll be sending traffic to a funnel that I specifically created in order to make my money back in the quickest time from this investment.

I’ve been planing this out for quite a while now. And I’ve been running the numbers over on paper, but without a REAL test I won’t be able to tweak anything and improve on it.

So here’s what I’m thinking:

Spend $10,000 on traffic. At an average of around $.40 per click I should be able to get 25,000 clicks. If my squeeze page converts at 50%, that means that I’ll get 12,500 new subscribers on my email list.

These 12,500 new subscribers will see a $17 offer ,with a $27, $37, and $47 upsell.

If 1% buy the $17 offer that means 125 people will buy. That equals $2,125.

Of those 125 who buy the front end offer, if 20% buy the $27 first upsell, that means 25 people will buy. That equals $675.

Of those 125 who buy, if 10% buy the $37 second upsell, that means 12 people will buy. That equals $444.

Of those 125 who buy, if 5% buy the $47 third upsell, that means 6 people will buy. That equals $282.

If these numbers are correct, that means that I’ll immediately make back $3,526.

These 12,500 new subscribers will then be invited to a webinar where I sell my coaching program. That sells for $1,997. If only THREE people join, I’ll add $5,991 to the $3,526, thus equalling $9,517…which almost covers the full $10,000 ad spend.

Now there is ONE number I am VERY interested to figure out:

How much is ONE subscriber worth PER month acquired through these methods?

The industry standard is that you should earn $1 per subscriber per month. However, that number can vary based upon multiple factors including the origin of the subscriber (did they buy something…or are they just window shopping?), the offers you promote to them (it takes 285 $7 sales to equal just ONE $1,997 sale), and the marketer’s skill and experience.

If we assign a value of $1 per subscriber per month to these 12,500 new subscribers, then I would spend $10,000 to acquire them all day long. But I’m pretty sure that their value is LESS than that. How much less?

Let’s assign an estimated value of $.30 per subscriber per month. In that case, this list would make $3,750 in the first month. Then, probably $3,000 in the second month. And then $2,500 in the third month. Only in the FOURTH month would it start making a profit over the original $10,000 spent.

————————————————————————-

Ok, so that’s ONE way of testing out the traffic. There’s a couple more that interest me as well.

Sending Solo Ad Traffic to an Automated Webinar

I’ve been toying with the idea of skipping the previously mentioned sales funnel, and simply sending traffic to an automated webinar instead that sells my $1,997 coaching program.

If I spent $10,000 and got 12,500 subscribers…only FIVE would need to sign up for me to make my money back. Plus, I’d only need to do the presentation ONE time and the subscribers could watch it when it was convenient for them. It would definitely be the most PASSIVE way of doing things.

Sending Solo Ad Traffic to a LIVE Webinar

It makes sense that doing a LIVE webinar would have the highest conversions. However, I’d need to coordinate it so all my traffic was delivered on a Tuesday, so I could have the webinar on a Wednesday, and then do phone calls with the prospective coaching students on Thursday and Friday. In my experience, people forget about these things very quickly, and if you don’t talk with them promptly then they will lose interest. It’s just human nature.

The industry standard says that about 30% of webinar signups actually attend the event. So, if I got 12,500 people to sign up, that would mean that 3,750 would attend. When doing a webinar for 200 people, on average FOUR new students sign up at $1,997 per person. If those numbers hold true, that would mean that with 3,750 attendees, 75 new students would sign up for a total of $149,775 in sales.

Now, I know that number is super high. And another variable is that it’s based on doing a webinar to a list of people who have bought something from me or someone else, so the numbers are skewed. But even if I did one-third, I’d be signing up 25 new students, bringing in $50,000 in revenue, and $40,000 in profit, plus building a list of 12,500 subscribers.

It’s all a GUESS until I actually take action

I’ve been running these numbers over and over again on paper for the last 6 months. It’s driving me a little crazy :-)

Maybe ALL of them will work. Maybe NONE of them will work.

But the truth is that I won’t know until I try.

So, here’s the plan of action:

I’m going to buy $3,000 worth of solo ad traffic and send it to my funnel to test things out. I’ll do a webinar for these subscribers and see what kind of a response I get. This will at least give me an idea of what my numbers should be if I start scaling.

So that’s it for this month…it’s time to take action!

 

Income Report for February, 2015 – The Tax Man, Debt…and Insecurity

Every month I publish an income report…why? Good question :-)

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for February, 2015.

———————————————————————–

100,349 page views (+36,000 from January)

25,860 Youtube channel views (+1,597 from January)

131,530 minutes watched (-50,352 from January)

Aweber subscribers: 6,608 (+136 subscribers from January)

GetResponse subscribers: 5,548 (+393 subscribers from January)

Total email list subscribers: 12,156

Expenses

Easy Webinar 4.0: $521.17 – I’m using this software to set up auto webinars so that people can watch when it’s suitable for them

GoToWebinar: $150 – I use this for live webinars and training

Wistia: $139.84 – This is how I host my sales videos and course content. Normally I pay a lot less, but I had some spam traffic that unfortunately I have to pay for.

Dropbox: $99 – I use dropbox to backup my business

Facebook ads: $86.38 – Ad money spent for FB list building

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

GetResponse: $65 – This is the autoresponder I use for my buyer’s list and solo ads

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

oDesk Virtual Assistants: $46.25 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

TimerLay: $39.95 – A fantastic tool for adding scarcity to your sales pages

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Skype: $19.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Sendgrid: $9.95 – This integrates with Easy Webinar 4.0 and allows me to send reminder emails to my registrants in a timely manner

Amazon S3: $4.75 – I use this to host images and videos

Total expenses: $1,384.18 (+$732.20 compared to January)

Revenue

How To Get Traffic From Facebook Ads: $3,540.62 from review and interview with Reed Floren

Simple CPA Siphon: $2,349.69 from review and interview with Stephen Gilbert

Arbitrage Underdog RELOADED: $2,805.92 from review and interview with Tom E

Elite Video Evolution 2.0: $1,655.42 from review and interview with Ryan Phillips

Tube Sniper Pro 3.0: $1,551.13 from review and interview with Joshua Zamora

Weird Niche Content: $1,188.69 from review and interview with Mark Bishop

Thrive Leads: $1,092.95 from review and interview with Shane Melaugh

Icon Lead Pro (CLOSED): $1,088.38 from review and interview with Lee Pennington

Timeline Optins: $922.09 from review and interview with Brett Rutecky

Digital Millionaire Mastermind: $914.99 from review and interview with Alex Jeffreys

Ultimate Traffic Monster: $856.90 from review and interview with Naidy Phoon

Easy Profits Explosion: $794.06 from review and interview with Stefan Ciancio

SEO Catalyst: $746.80 from review and preview

Video Sales Machine: $739.25 from review and interview with Matt Bush

2015 Traffic and Conversion Summit Notes: $672 from review and interview with Tim Castleman

Stakk: $475.50 from review and interview with Sam Finlay

Social Mobi Videos: $395 from review and interview with Karthik Ramani

Screencast Pro: $359.86 from review and interview with Joey Xoto

Online Wealth Academy: $222.05 from reviewinterview, and webinar with Mikael Dia

Viral Content Profits: $190.50 from review and interview with Ricky Mataka

HydraVid: $166.42 from review and interview with Walt Bayliss

Explaindio: $141 from review and interview with Nick LaPolla

WP Freshstart: $136.67 from review and preview video

Super Affiliate Machine (CLOSED): $132 from review and interview with Austin Anthony

The Magic Email: $114.24 from review and interview with Nathan Zadworny

The Fiverr Handover: $102.12 from review and interview with Fergal Downes

Video Maker FX: $85 from review and interview with Peter Roszak

Easy VSL: $72 from review and interview with Mark Thompson

Crowd Search Me (CLOSED): $69.75 from review and interview with Daniel Anton

Easy Webinar 4.0: $68.43 from review and interview with Casey Zeman

Video Jacker: $62 from review and interview with Chris Fox

Product Launch Incubator: $59.18 from review and interview with Emilis “Emka” Strimaitis

Rapid Mailer: $57 from review and interview with Sean Donahoe

Vidlify: $56 from review and interview with Radu Hahaianu

InstaHook Video Backgrounds: $54.40 from review and interview with Brad Scott

IMNow Webinar (CLOSED): $48.50 from review and interview with Keith Lynch

Absolute Jacker: $41.50 from review and interview with Ariel Sanders

Creative Post: $31.05 from review and interview with Guillermo Mata

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Fresh Store Builder: $28.50 from review and interview with Carey Baird

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Smart Blog Networks (CLOSED): $24.46 from review and interview with Simon Warner

Emergency Christmas Cash 2.0: $24.14 from review and interview with Kristie Chiles

Hero Tower: $23.50 from review and interview with Ross Carrel

Azon Video Vault: $23.50 from review and interview with M. Bari

1K Whirlwind: $21.28 from review and interview with Barry Rodgers and Andrew Brocklehurst

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Solo Ad Business Blueprint: $11.60 from interview with Kate Rosenberg

Complete PLR Mastery: $9.28 from review and interview with Barry Rodgers

Inner Circle Solo Ads 3.0: $9 from interview with Rob Stafford

Arbitrage Autopilot Profits: $8.76 from review and interview with Zak Loveday

Tee Blueprint: $8.50 from review and interview with Manny Hanif

Ad Factory (CLOSED): $8.10 from review and interview with Russ Schneider

Long Tail Pro: $7.60 from interview with Spencer Haws

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

CPA Warrior: $7.38 from review and interview with Fergal Downes

 

Total revenue from interviews: $24,353.47 (-$4,133.71 from January)

Private Coaching students: $4,885.22 – In this program I teach how to make money from affiliate marketing, list building, and product creation. If you’re interested in joining you can APPLY HERE.

Affiliate Income Secrets: $2,242.76 – My product teaching how I make money from affiliate marketing

Resell Rights Weekly: $69.85 – This is a website that has a ton of products that you can use as your own

Kindle earnings: $25

Total from OTHER streams of income: $7,222.83 (+$4,517.38 from January)

Total Revenue: $31,576.30 (+$383.76 from January)

Total Profit: $30,192.12 (-$348.53 from January)

taxesI’m a bit behind on getting this income report out…but better late than never…and the thing on my mind is this: taxes and debt.

In 2014 I paid the minimum amount necessary, which is 100% of the previous tax year based on my previous income bracket. I made $17,565 in 2013 and paid $2,484 in taxes, therefore I had to pay at least $2,484 to be covered against any penalties in 2014 (I ended up paying $3,500 to be sure). I didn’t make estimated payments every quarter as I prefer having as much liquid cash as possible, and I’d rather make interest on my money.

I made $177,434 in 2014 so I ended up with a significant tax bill. As an American living abroad I get a bit of a tax break, but I still pay a hefty self-employment tax. I estimated that I would owe about $20,000 to $30,000 in taxes, but that bill ended up actually being $38,000, plus $9,500 for my first quarter estimated tax payment for 2015. I learned about this in mid-February, and fortunately I had put aside $50,000 in preparation, so I was ready to pay it. However, my wife had other plans :-)

hayatShe had started looking into buying our first apartment. She had her eye on a small 2-bedroom place close to her parents,which would be convenient for everyone once we have kids. After negotiating, the price was about $170,000. With the $50,000 that I had saved for taxes, we had $150,000 in cash to put towards it, therefore only having to take out a $20,000 mortgage. But of course I was hesitant. If I used the $50,000 I would need to make $44,500 (I had already paid $3,500) by April 15th. That seemed like a LOT of pressure.

I explained my apprehensions to my wife. But she asked, “how much did you make in January?”

I answered, “$30,000.”

“And how much will you make in February?” she asked.

“$25,000 to $30,000” I said.

“Ok, so at that rate, in March and the first two weeks of April you’ll make $40,000 to $60,000. You can do it. Trust yourself.”

I tend to doubt myself a lot, and I’m grateful to my wife for her faith in me. I swear, I couldn’t have done all this without her. After having my rankings for 750 Adsense websites that were making me over $100 per day WIPED out overnight from a Google algorithm update I’m a bit paranoid. I try to be prepared for disaster, and thats why I get a bit uneasy when I don’t have fluid cash reserves in the bank.

interestAnd the thought of taking out a mortgage, even for just $20,000, made me uneasy. I HATE paying interest. I have a couple credit cards with a spending limit of over $20,000. Some people think that’s a license to spend, but I just see it as a way of making money when I spend on everyday things by earning points that I can redeem for cash, plane tickets, or other fun stuff. So, I always pay off the full balance on my credit card every month….and reap the rewards for spending :-)

If we bought this apartment I’d go from financially secure and in the green, to having $44,500 in unpaid taxes and owing $20,000 for my apartment. That’s a total of $64,500! Thats the amount that I needed to get back into the green again and be debt free.

So what did we do? We got the apartment…and the mortgage that came with it :-) Unfortunately we can’t move in until October (there’s a renter inside), but the rent money will pay for our current rent. We’re still not technically living “rent-free” as we’re making payments on the $20,000 mortgage, but hopefully in the near future one of the BIGGEST expenses in our lives will be a thing of the past. For me that’s TRUE wealth.
Stay tuned for my upcoming March income report where I’ll be talking about how being in debt and under pressure has affected my business…and my life.

In the comments below let me know your take on taxes, debt…and insecurity.

 

Income Report for January, 2015 – $30,000 WITHOUT launching a product!

64,262 page views (+20,578 from December)

24,263 Youtube channel views (+5,253 from December)

181,882 minutes watched (+45,718 from December)

Aweber subscribers: 6,472 (+110 subscribers from December)

GetResponse subscribers: 5,155 (+339 subscriber from December)

Total email list subscribers: 11,627

Expenses

GoToWebinar: $150

GetResponse: $125.50 – This is the autoresponder I use for my buyer’s list and solo ads

Aweber: $69 – This is my list building software that allows me to email everyone when there’s a new interview

Bing Ads: $56.65

TimerLay: $39.95 – A fantastic tool for adding scarcity to your sales pages

oDesk Virtual Assistants: $33.67 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

Improvely: $29

Wistia: $25

Traffic Planet Hosting: $24.99 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Skype: $19.99 for premium

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19

WuFoo: $14.95

Amazon S3: $12.82

Facebook ads: $11.51 – Ad money spent for FB list building

Total expenses: $651.98 (-$318.09 compared to December)

Revenue

Easy VSL: $3,472.50 from review and interview with Mark Thompson

Super Affiliate Machine (CLOSED): $2,752.30 from review and interview with Austin Anthony

WP Freshstart: $2,237.31 from review and preview video

Vidlify: $1,796.13 from review and interview with Radu Hahaianu

Viral Content Profits: $1,703.50 from review and interview with Ricky Mataka

Product Launch Incubator: $1,598.86 from review and interview with Emilis “Emka” Strimaitis

How to Get Your Product and Website Online: $1,360.81 from review and interview with Reed Floren

Easy Webinar 4.0: $1,350 from review and interview with Casey Zeman

Ultimate Traffic Monster: $1,342.42 from review and interview with Naidy Phoon

Vidneos: $1,133.74 from review and interview with Ben Murray

The Cashbox Blueprint: $1,124 from review and interview with Alex Jeffreys

Hydro Funnels: $1,006.05 from review and interview with Mike Buontempo

Video Auto Click: $962.53 from review and interview with Brett Rutecky

Smart Fiverr Profits: $917.94 from review and interview with Art Wojciechowski

Part Time Auction Income System: $842.77 from review and interview with Paul Counts

Click Multiplier: $661.50 from review and interview with Chris Blair

Social Spy Agent: $565.63 from review and interview with Sam Bakker

Perfect Affiliate Storm: $525.11 from review and interview with Chris Cole

HydraVid: $412.37 from review and interview with Walt Bayliss

The Magic Email: $336.60 from review and interview with Nathan Zadworny

Online Wealth Academy: $321.05 from reviewinterview, and webinar with Mikael Dia

Crowd Search Me (CLOSED): $296.50 from review and interview with Daniel Anton

Smart Blog Networks (CLOSED): $283.22 from review and interview with Simon Warner

Bing Brings You The Bling: $97.03 from review and interview with Rob Stafford

InstaHook Video Backgrounds: $95 from review and interview with Brad Scott

Video Maker FX: $85 from review and interview with Peter Roszak

Explaindio: $72.98 from review and interview with Nick LaPolla

Local Reputation Hero: $72 from review and interview with Matthew Ianotti

The Fiverr Handover: $66.88 from review and interview with Fergal Downes

Mobile Lead Monster: $66 from review and interview with Kevin Zichermann

Thrive Landing Pages: $60 from review and interview with Shane Melaugh

Arbitrage Underdog RELOADED: $57 from review and interview with Tom E

How to Create Information Products that SELL: $55.58 from review and interview with Reed Floren

Absolute Jacker: $50.50 from review and interview with Ariel Sanders

IMNow Webinar: $48.50 from review and interview with Keith Lynch

Covert Store Builder: $46.70 from interview with Cindy Battye

Socialite Pro: $44.40 from review and interview with Luke Maguire

The Lazy Affiliate 2.0: $42.46 from review and interview with Mark Bishop

Arbitrage Autopilot Profits: $43.89 from review and interview with Zak Loveday

Tee Blueprint: $37 from review and interview with Manny Hanif

Kindle Money Mastery: $30.46 from review and interview with Stefan Pylarinos

Fresh Store Builder: $28.50 from review and interview with Carey Baird

iPocket Video: $28.20 from review and interview with Joey Xoto

Tee Cash Boot Camp: $25.90 from review and interview with Andy Berard

Emergency Christmas Cash 2.0: $24.14 from review and interview with Kristie Chiles

Azon Video Vault: $23.50 from review and interview with M. Bari

Call To Action Pro (CLOSED): $23.50 from review and interview with Alexander Sebastian

Laptop List Pro: $23.23 from review and interview with Bill Hugall

Solo Ad Business Blueprint: $22.94 from interview with Kate Rosenberg

Link Indexr: $20 from review and interview with Joshua Zamora

Funnel Vision (CLOSED): $19.96 from review and interview with Dr. Ben Adkins

Fiverr Untapped: $19.59 from review and interview with John Shea

Inner Circle Solo Ads 3.0: $19.13 from interview with Rob Stafford

Operation Solo: $17.97 from interview with Anthony Tilley

FB Empire Builders (CLOSED): $17.56 from review and interview with Aravindh Sridhar

Under the Radar Profits (CLOSED): $13.50 from review and interview with James Canzanella

Kindle Marketing Magic: $13.27 from review and interview with Mike Balmaceda

Kindle Assembly Line: $11.45 from review and interview with Saeed Rajan

The Death of Solo Ads: $10 from review and interview with David Eisner

Ad Factory (CLOSED): $8.10 from review and interview with Russ Schneider

How to Create a $7 product: $7.68 from interview with Trevor Dumbleton

Long Tail Pro: $7.60 from interview with Spencer Haws

TreasureCoach Linkedin: $7.50 from review and interview with Maksym V.

Solo Ad Escape: $7.48 from review and interview with Kevin Fahey

Geo Target: $6 from review and interview with Neil Napier

Going Viral on Facebook: $4.87 from interview with Yoel Cohen

Simple JV Cash: $1.39 from review and interview with AJ Montoya

Total revenue from interviews: $28,487.18 (+$12,122.61 from December)

Affiliate Income Secrets: $1,672.98 – My product teaching how I make money from affiliate marketing

Domain sale: $900 – I sold a domain name that I bought for $100 in 2006

Resell Rights Weekly: $57.28 – This is a website that has a ton of products that you can use as your own

Misc income: $44.14

Kindle earnings: $31.05

Total from OTHER streams of income: $2,705.45 (+$1,188.97 from December)

Total Revenue: $31,192.63 (+$13,311.58 from December)

Total Profit: $30,540.65 (+$13,629.67 from December)

The first month of 2015 went extremely well. It was my second best month ever, but that’s compared to November when I did a product launch. So, as far as “business as usual” with my income primarily coming from affiliate commissions, it was VERY good :-)

However, I’m writing this from the end of February (which was also a good month) so I won’t pretend as if we’re just entering the new year. We’re already two months in, and I’m on course to do $240-$300,000 this year in profits…which is pretty amazing.

You’re In A Race With YOURSELF…not OTHERS

In a recent interview with Tim Castleman, we discussed how you shouldn’t compare yourself to other people in your niche, as there is ALWAYS someone doing better than you. Plus, you don’t really know what kind of business they’re running, what kind of expenses they have, and the lifestyle that their business gives them. Sure, you could have a huge team working for you, but is that something that you REALLY want? If it is, fantastic, but you should consider the lifestyle you want first.

The best way to measure yourself is to compare your profits to the previous year. Looking back to January 2014, at the time that was my BEST month in over a year…and I made $4,641.10 …this month I made $30,540.65, therefore I increased my income from last January by 558%. I’d say that’s pretty good.

Update On My Goals for 2015

Last month I wrote out my goals for this year. Here’s an update on how they’re going:

1. Be easily making $50,000 per month by December, 2015.

I’m closer to that goal. I hit $30,000 for the first time WITHOUT doing a product launch. I still feel like hitting $30,000 isn’t easy, so hopefully by the end of July I’ll EASILY be in the late $30,000s to early $40,000s per month.

I say “hopefully”, but I know it’s going to take a lot of work to get there. I’m willing to take some hits on income in early 2015 to test out paid traffic with solo ads and Facebook in order to hit my goals at the end of the year.

2. Build my email list to 100,000 subscribers.

The only way I’ll be able to do this is by using paid traffic. My total subscribers increased by 449 in January, so it’s going to take more than what I’m currently doing to hit that number. But I’m GOING to hit it. I’ve found a guy who specializes in building lists on Facebook. He charges $1 per lead plus ad spend, so if I want to add 90,000 subscribers it’s going to cost from $135,000 to $180,000. My plan is to test him out and see what results he can get…if he does well I’ll share him with you.

I know that it might sound like a lot to spend, but if I make $300,000 this year, I’ll be paying $80,000-$150,000 just in taxes…so why not spend it instead on building my business?

3. Buy an apartment and pay it off in full.

This is something that we’ve been looking into…but still haven’t bought it yet. The problem with buying a house is that you lose your liquid assets. It’s a scary step, but I’m ready for it.

4. Have at least $100,000 in liquid assets (savings) by December, 2015.

I currently have this in the bank, however my goal is to have both goal #3 AND #4.

5. Write and publish a Kindle book in my name

This is one of those things that I’m planning on doing as a lead generator. I’ll most likely do this towards the end of the year when I have more time to write.

6. Outsource and publish 100 Kindle books as an alternative income source

I’m not sure if this is actually going to happen. I don’t want to just put out a bunch of crappy books. I’d like to outsource the whole thing and create a factory of Kindle books.

7. Spend $10,000 on solo ads, document the results, and launch it as a product (would you buy it?)

I would be doing this now if I wasn’t saving to pay for my first apartment. It’s looking like I won’t be able to do this until mid to late 2015.

8. Set up an auto-webinar sequence to funnel in leads from Facebook

I purchased Easy Webinar so I can set this up. In order to really do this I’ll need to have an ad budget to spend from Facebook…and again, finances are holding me back.

You Have to SPEND Money to Make Money

I love free traffic, and I’ve gotten a ton of it from Youtube videos, natural SEO traffic, Facebook, affiliates, and backend bonuses. However, I know the REAL magic will happen once I start putting money back into my business.

I’m currently all set to use a tool called Improvely that will track the sources of ad traffic for affiliate commissions and my own products…but I can’t test it yet because I don’t have the budget to go all in. I’m at a point where my PERSONAL budget is holding back my PROFESSIONAL one.

———————————————————————————-

So that’s it for January. I’m headed in the right direction, and if I can just get a little bit of money to “play” with so I can test different lead generation methods out I think I’ll really be able to ramp up my business by the end of 2015.

Don’t tell my wife this, but I’m even considering spending a whole month’s income on PURPOSE just to see how it affects my following months. Now I know THAT would be interesting to watch :-)

Here are a couple pictures from January:

 

Saying goodbye to my mom in Maine :-(

Saying goodbye to my mom in Maine through the security window

 

Hard at work in "business casual" attire :-)

Hard at work in “business casual” attire :-)

Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Hide Buttons