Mike: Yeah. It’s interesting that you talk about instead of just mailing out to people and saying, ‘Hey, here is the offer, go straight to it.’ — which a lot of people are still doing. Like, I still get emails in my inbox from successful people that are just writing good copy or using some kind of email spy and sending people directly to the offer, which works but I think the conversions are gonna be less than doing something that I do specifically is instead of sending people directly to — specifically today, I mean, instead of sending people just right to Bonus Press, I’m gonna send an email out to my list. They’re gonna come to my site. They’re gonna see our interview and be able to learn a little bit more about it, see that you’re actually a real person and you’re not some sleaze ball internet marketing you know, that kind of bad feeling that you get. So, they can kind of get a feeling about who you are and then, make a more — I don’t know, a more intelligent decision about whether or not they wanna buy the product or not. So, but what you’re adding on here is a bonus, which is something that I really haven’t experimented with too much on mikefrommaine.com. What I’ll do is I just say okay, here’s the product creator. We’ll have a little chat about some internet marketing stuff and talk about the product specifically, but then I give them the link. So, my question for you is what kind of increases in conversions are you seeing by giving a bonus to people, as opposed to just sending them on to the link.
Mark: Well, I’ve noticed that it either doubles or triples my conversions. So, when I mail the offer directly and I’m not gonna lie, I still do that. Obviously, there’s certain products that I really want to promote. I just don’t have time to put together a bonus page, but Bonus Press will definitely help make that process a little bit easier. So hopefully, that will help more people create higher quality bonuses. But to answer your question, I double or triple my conversion rates just because of the value I’m giving them. I’m giving them my — you know, my really honest review on the product. And so, more people are willing to you know, purchase through my link if they see that you know, how I’m using it, how it’s benefited my business, as opposed to just mailing them directly to the sales page. So, double or triple my conversion rates but also you can cut your unscubscribes in half as well, which a lot of people don’t think about that aspect too.
Mike: How is that? Can you go into that a little more?
Mark: Well, because you’re providing value to them. So, because of the review, because of the bonus page, people are less likely to say, ‘Oh, he’s just mailing me another offer. I’m gonna unsubscribe’. So.
Mike: Okay, so pretty much because you’re providing value and you’re not just someone else sending a link, trying to get back affiliate commission, you’re putting a little bit of time into whatever you’re doing and doing a little review or showing, like you said, how you use it. Okay, cool.
Mike: Now, here’s the thing with bonuses. I know that I don’t have time to make a bonus for every affiliate offer that comes around and if I did try to make something, I would no wanna to just go kinda half ask and throw something together. What kind of bonuses, for you specifically, had been more effective than others?
Mark: Well, it depends on where you’re at. Like you know, I’ve created a lot of different products. So, there are certain products that I — you know, maybe they’re a year or two old, they’re kind of like sitting there in my vault, just kind of collecting dust or something. I may bring those out and give those away as bonuses, if they’re relevant to the offer. Like in your circumstance, there’s no reason why you can’t take your interviews with the product creator and use that as a bonus. You know, you could do — you could set up your bonus page, you could have a review of the product and say, you know I just did a 30-minute or 60-minute interview, he gives away some amazing tips how you can maximize the product that you are potentially gonna buy. You’ll get this interview. So, it really depends — I mean, there’s so many different ways to go about getting bonuses. I will kind of let you in on the first one-time offer, it’s called our Bonus Vaults. We have about 250 bonus products that you can utilize for bonus, so for offers. So, everything is categorized by you know, if it’s social media and SEO, depending on what type of product you’re promoting. You can handpick a few bonuses out of there and you can give them to your list.
Mike: Have you found that giving a certain amount of bonuses — for example, if I go in and use that one of those bonuses that you’re providing on your OTO, is it – has it been more effective to you to just use like on bonus or use like 4 or 10 or let them choose from a list of bonuses. What in your experience has worked the best?
Mark: Well, I think it all depends on the quality of your bonus. So, sometimes I’ll just send out one bonus but that one bonus is really powerful, has a lot of impact, has a lot of good stuff in there, especially if it’s like software. If I’m giving away software that has higher perceived value, so you know I can get away with just giving out one bonus. If there’s you know, maybe like a few eboooks or like one video training series or whatever, maybe I’ll give out two or three. So, it really just depends. You know, I found a sweet spot of giving away three different bonuses but I mean, you can give away one bonus and just really focus in on what that’s gonna do for your customer and that’s fine as well.