Every month I publish an income report…why? Good question 

1. Accountability

With all the shiny objects out there it’s easy to spend WAY more than you’re earning. Luckily I realized this early on and I’ve kept detailed records of my expenses ever since. That being said, I know that there are certain expenses that are NECESSARY when running a business. As much as I don’t want to pay for them, I need to pay for my email autoresponder, website hosting, and video hosting every month. It’s just a part of doing business. There are other things that I buy as well, but I try my best to keep my expenses SIGNIFICANTLY LESS than my revenue. If I can do that then I’m ahead of the game.

2. Integrity

On my show I ask my guests a lot of personal questions. One that frequently comes up is “How much do you make?”. I feel like I need to reveal my own income if I’m going to be asking others the same question. It only seems right.

3. Perspective

There are a lot of online marketers out there who fake-it-till-they-make-it. In other words, they fudge their numbers and exaggerate their earnings in order to establish false authority in their niche. My goal is that by watching my income grow slowly over time you’ll realize that there is no get-rich-quick button.

Here’s my results for August, 2015.

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39,265 website page views (+7,569 from July)

32,224 Youtube channel views (+4,997 from July)

195,759 Youtube minutes watched (+15,819 from July)

Aweber email subscribers: 16,378 (-401 subscribers from July)

Expenses

Forming an S Corp : $834  – I finally decided to become an S CORP, which should save me $10,000 to $20,000 in taxes this year. If you’re looking for an accountant that actually understands how taxes work for online marketing then I recommend my accountant, Josh Bauerle from CPAonFire.com  (tell Josh that I sent you).

oDesk Virtual Assistants: $381.08 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

GoToWebinar: $199 – I use this for live webinars and training

Aweber: $149 – This is my list building software that allows me to email everyone when there’s a new interview or review

GetResponse: $65 – This is the autoresponder I use for my buyer’s list

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Wistia: $38.86 – This is how I host my sales videos and course content.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Skype: $19.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Facebook ads: $19.35 – Just a bit spent playing with FB ads

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Amazon S3: $2.68 – I use this to host images and videos

Total expenses: $1,841.86 (+$1,110.77 spent compared to July)

Revenue

Snap Affiliate Profits (CLOSED): $4,802.97 from review and interview with Stephen Gilbert

Webinar Income System: $3,459.72 from review and interview with Joel Peterson

Voo Player (CLOSED): $3,122.44 from review and interview with Peter Beattie

Maps Attack Pack: $2,258.56 from review and interview with Chris Beatty

Profits Play (CLOSED): $1,663.86 from review and interview with Austin Anthony

Voice Stak: $1,507 from review and interview with Mark Thompson

InstaLead (CLOSED): $1,075.33 from review and interview with Bill Hugall

eCover Authority: $904.38 from review and interview with Chad Eljisir

Article Buddy 3.0: $835.67 from review and interview with Radu Hahaianu

Video Drill: $618.48 from review and interview with Sam Bakker

Ad Hero: $582.88 from review and interview with Neil Napier

InstaThumbnail: $524.05 from review and interview with Joey Xoto

Publish Vault (CLOSED): $452.50 from review and interview with Mark Thompson

Video Ads Crash Course 2.0: $418.59 from review and interview with Justin Sardi

Squeeze Funnels: $412.50 from review and interview with Jian Bacallan

Social Surveys: $294.30 from review and interview with Karthik Ramani

Video Rankr: $247.85 from review and interview with Joshua Zamora

Viral Video Stores: $236.98 from review and interview with Neil Napier

Fresh Member: $154 from review and interview with Mark Thompson

ReEngage (CLOSED): $148.50 from review and interview with Will Perkins

The Black Box Sales Machine (CLOSED): $131.11 from review and interview with Alex Jeffreys

Kindle Sales Rank Superhero: $116.97 from review and interview with Mike Balmaceda

Online Wealth Academy (CLOSED): $94.50 from review, interview, and webinar with Mikael Dia

Local Reputation Hero: $90.50 from review and interview with Matthew Ianotti

Azon Authority: $82.68 from review and interview with Sean Donahoe

Arbitrage Underdog RELOADED: $77.10 from review and interview with Tom E

Thrive Leads: $76.75 from review and interview with Shane Melaugh

Cloud Prospect Machine (CLOSED): $74 from review and interview with Steve Benn

Zapable (CLOSED): $68.25 from review and interview with Chris Fox

Video Maker FX: $68 from review and interview with Peter Roszak

Qilio: $64.20 from review and interview with Jay Venka

InstaHook Video Backgrounds: $58.40 from review and interview with Brad Scott

Instant Video Machine: $52.11 from review and interview with Matt Bush

Super CPA Profits: $37.39 from review and interview with Dan Dasilva

Instant Email Swipe File: $36.89 from review and interview with Matt Bacak

Bing Brings You The Bling: $36.53 from review and interview with Rob Stafford

LinkClaw (CLOSED): $36.38 from review and interview with Chris Munch

Webinar Hero: $35.48 from review and preview video

UpViral: $34.67 from review and interview with Wilco de Kreij

Explaindio: $34 from review and interview with Nick LaPolla

Video Skins: $33.50 from bonus page

TreasureCoach Linkedin (CLOSED): $31 from review and interview with Maksym V.

Steal My Business: $29.94 from review and interview with Ankur Shukla

Fresh Store Builder (CLOSED): $28.50 from review and interview with Carey Baird

Simple CPA Siphon (CLOSED): $27.40 from review and interview with Stephen Gilbert

Weird Niche Content: $26.97 from review and interview with Mark Bishop

Kindle Marketing Magic: $26.79 from review and interview with Mike Balmaceda

Kindle Money Mastery: $24.98 from review and interview with Stefan Pylarinos

Easiest 5rr Cash Ever : $20.60 from review and interview with Bamdad Sky

Operation Solo: $17.97 from interview with Anthony Tilley

Go Bonanza: $17.97 from review and interview with David Eisner

Creative Post: $17.55 from review and interview with Guillermo Mata

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Hydro Funnels: $14.58 from review and interview with Mike Buontempo

Buzz Ignition (CLOSED): $13.50 from review and interview with Neil Napier

Mobile Lead Monster: $10.80 from review and interview with Kevin Zichermann

Spy Perfection (CLOSED): $10.63 from review and interview with Sam Bakker

HydraVid: $9.98 from review and interview with Walt Bayliss

3K Challenge: $9.21 from interview with Emka

The Fiverr Alliance (CLOSED): $8.48 from review and interview with Fergal Downes

Solo Ad Escape: $8.37 from review and interview with Kevin Fahey

Youtube External Link: $5.74 from interview with Jimmy Mancini

Inner Circle Solo Ads 3.0 (CLOSED): $4.50 from interview with Rob Stafford

Crowd Search Me (CLOSED): $1.75 from review and interview with Daniel Anton

Total revenue from interviews and reviews: $25,405.77 (+$8.449.18 from July)

Backend webinar: $5,493.16 – We did a webinar for the buyers of SociVids with Ricky Mataka.

Affiliate Income Secrets: $1,668.72 – My product teaching how I make money from affiliate marketing

Social Robot JV commission: $273.48

Resell Rights Weekly: $99.19 – This is a website that has a ton of products that you can use as your own

Click Magick: $16.45 – This is one of my FAVORITE tools for tracking links.

Lead Pages: $11.10 – I’ve been using Lead Pages for a while now…and it’s one of my top tools

Aweber : $5.70 – This is the email autoresponder that I personally use for my email list of almost 20,000 subscribers. My email list is my MOST valuable asset, and a common thing I hear on my show is “I wish I had started building my list earlier”. Sign up now for just $1.​

Kindle earnings: $3.96 – Earnings from a few books I have on Kindle

Total from OTHER streams of income: $7,571.76 (+$3,609.47 from July)

Total Revenue: $32,977.53 (+$12,058.79 from July)

Total Profit: $31,135.67 (+$10,948.02 from July)

Ok…now on to September

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Here’s my results for September, 2015.

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28,895 website page views (-10,370 from August)

31,865 Youtube channel views (-359 from August)

191,797 Youtube minutes watched (-3,962 from August)

Aweber email subscribers: 16,665 (+287 subscribers from August)

Expenses

Affiliate Prizes for Keyword Suggestion: $1,200 – I was responsible for paying out 40% of the prize money from my launch with Radu.

oDesk Virtual Assistants: $353.67 – I have some workers helping me with daily tasks that don’t need me. I’m trying to outsource more and more daily.

GoToWebinar: $199 – I use this for live webinars and training

Aweber: $149 – This is my list building software that allows me to email everyone when there’s a new interview or review

GetResponse: $65 – This is the autoresponder I use for my buyer’s list

Traffic Planet Hosting: $50 – The hosting account that I recently switched to. It’s super fast and I’m very happy with it.

Improvely: $29 – This is a tool that I’m using to track the lifetime value of leads

Wistia: $25 – This is how I host my sales videos and course content.

Resell Rights Weekly: $19.95 – Reoccurring membership fee for the bonuses I add from my interviews and reviews

Schedule Once: $19 – A tool I use for scheduling coaching calls

WuFoo: $14.95 – A tool that allows me to take applications for my coaching program

Audible: $14.95 – I ordered and listened to the audio book “The Miracle Morning” by Hal Elrod

Evernote Plus: $12.65 – This is my yearly subscription to Evernote

Facebook ads: $10 – I ran a retargeting ad for RepWarn.

Skype: $9.99 for premium – I do all my interviews with Skype and Ecamm call recorder on a Mac.

Amazon S3: $3.18 – I use this to host images and videos

Total expenses: $2,175.34  (+$333.48 spent compared to August)

Revenue

Video Vibe Pro: $5,465.68 from review and interview with Joshua Zamora

Flipping Profits (CLOSED): $5,157.56 from review and interview with Phil Blackwell

Repwarn reseller (CLOSED): $3,588.50 from review and interview with Walt Bayliss

Keyword Suggestion: $1,362.43 from emails

WP Scope: $1,017.99 from review and interview with Cindy Battye

Email Click Magnet 2.0: $967.99 from review

Pixel Studio FX: $645.50 from interview with Ali Chowdhry

The Fiverr Alliance: $638.04from review and interview with Fergal Downes

IM Underdog: $629.28 from review and interview with Bill Hugall

Fresh Member: $548 from review and interview with Mark Thompson

Viddyoze: $457.04 from review and interview with Jamie Garside

Maxima Ads Player (CLOSED) : $445.50 from review and bonus page

Tube Pilot (CLOSED): $420.50 from review

WP Central Hub: $378.38 from review and interview with Ankur Shukla

Click Animate: $361.50 from interview with Josh Ratta

SocialAdr: $221.79 from interview with Ben Roy

Thrive Leads: $202.75 from review and interview with Shane Melaugh

Webinar Income System: $202.50 from review and interview with Joel Peterson

Voo Player (CLOSED): $191 from review and interview with Peter Beattie

The Black Box Sales Machine (CLOSED): $186.37 from review and interview with Alex Jeffreys

Video Contest (CLOSED): $182.84 from demo with Neil Napier

Profits Play (CLOSED): $179.94 from review and interview with Austin Anthony

Social Surveys: $169.44 from review and interview with Karthik Ramani

Video Rankr: $138.65 from review and interview with Joshua Zamora

AmaSuite 4.0: $104 from review and interview with Chris Guthrie

Video Ads Crash Course 2.0: $95.75 from review and interview with Justin Sardi

Online Wealth Academy (CLOSED): $94.50 from review, interview, and webinar with Mikael Dia

Video Maker FX: $68 from review and interview with Peter Roszak

Instant Video Machine: $64.11 from review and interview with Matt Bush

Maps Attack Pack: $62.52 from review and interview with Chris Beatty

Webinar Fusion Pro: $62 from review and interview with Dwayne Golden

Steal My Business: $61.19 from review and interview with Ankur Shukla

Cloud Prospect Machine (CLOSED): $60.50 from review and interview with Steve Benn

Viral Video Stores: $59.50 from review and interview with Neil Napier

Video Drill: $58.48 from review and interview with Sam Bakker

Zapable (CLOSED): $54.60 from review and interview with Chris Fox

Profit Store Pro: $48.50 from review and interview with Jon Mac

InstaHook Video Backgrounds: $40.80 from review and interview with Brad Scott

Snap Affiliate Profits (CLOSED): $38.62 from review and interview with Stephen Gilbert

UpViral: $34.67 from review and interview with Wilco de Kreij

Explaindio: $34 from review and interview with Nick LaPolla

Voice Stak: $34 from review and interview with Mark Thompson

Fresh Store Builder (CLOSED): $28.50 from review and interview with Carey Baird

Covert Pinpress 2.0: $28.20 from review and interview with Cindy Battye

Quick Cash Blueprint: $27.42 from review and interview with Kurt Chrisler

Ad Hero: $27 from review and interview with Neil Napier

Weird Niche Content: $26.97 from review and interview with Mark Bishop

Kindle Marketing Magic: $26.83 from review and interview with Mike Balmaceda

Webinar Hero: $25.50 from review and preview video

Creative Post: $24.55 from review and interview with Guillermo Mata

Kindle Money Mastery: $21.24 from review and interview with Stefan Pylarinos

List Building for 2015 (CLOSED): $20.33 from review and interview with Fergal Downes

3K Challenge: $18.42 from interview with Emka

Operation Solo: $17.97 from interview with Anthony Tilley

Ultimate Traffic Monster (CLOSED): $17.52 from review and interview with Naidy Phoon

Super CPA Profits: $15.80 from review and interview with Dan Dasilva

Funnel Vision (CLOSED): $14.97 from review and interview with Dr. Ben Adkins

Arbitrage Underdog RELOADED: $13.88 from review and interview with Tom E

Buzz Ignition (CLOSED): $13.50 from review and interview with Neil Napier

Fast and Cheap Storybooks: $13.50 from interview with Deborah Drum and Amy Harrop

Bing Brings You The Bling: $12.22 from review and interview with Rob Stafford

Spy Perfection (CLOSED): $10.63 from review and interview with Sam Bakker

Video Ranking Machine: $10.20 from review and interview with Ray Lane

HydraVid: $9.98 from review and interview with Walt Bayliss

Absolute Jacker (CLOSED): $9.50 from review and interview with Ariel Sanders

Ultimate Squeeze Page Templates: $8.95 from review and interview with Anwesh Rath

Inner Circle Solo Ads 3.0 (CLOSED): $4.50 from interview with Rob Stafford

CPA Income Crusher: $4.48 from review and interview with Tobias

Crowd Search Me (CLOSED): $1.75 from review and interview with Daniel Anton

Total revenue from interviews and reviews: $25,289.22 (-$610.73 from August)

Keyword Suggestions JV commission: $7,545.30 – This is my cut from a launch I did with Radu

Affiliate Income Secrets: $1,005 – My product teaching how I make money from affiliate marketing

Social Robot JV commission: $195.63 – This my cut from a launch I did with Joshua Zamora a few months ago

Resell Rights Weekly: $83.82 – This is a website that has a ton of products that you can use as your own

Click Magick: $16.45 – This is one of my FAVORITE tools for tracking links.

Lead Pages: $11.10 – I’ve been using Lead Pages for a while now…and it’s one of my top tools

Aweber : $5.70 – This is the email autoresponder that I personally use for my email list of almost 20,000 subscribers. My email list is my MOST valuable asset, and a common thing I hear on my show is “I wish I had started building my list earlier”. Sign up now for just $1.​

Total from OTHER streams of income: $8,863 (+$1,291.24 from August)

Total Revenue: $34,152.22 (+$680.51 from August)

Total Profit: $31,976.88 (+$347.03 from August)

I haven’t done a proper income report since June. At first, I was going to apologize for this, but then I remembered that the reason I haven’t found the time to release one is that I’ve been busy living my life 🙂

Today I want to talk about the importance of doing what I like to call “Eternal Affiliate Promos”.

What is an Eternal Affiliate Promo?

Affiliate marketing is probably the EASIEST way to make money online. Seriously, all you have to do is send traffic to another person’s product and THEY create the product, make the sales materials, and do all the support. It’s amazing.

However, here’s where I think most people are leaving a lot of money on the table. They go to all the trouble of picking a product, preselling it, creating a bonus package, and then sending traffic to it, but then what? Most of the time these bonus pages get taken down or they are not set up to rank in the search engines. After that promo is finished ALL the work that was put into the promo is gone. It’s a ONE-TIME promo.

But what if you let it “live” forever online?

I’ve make a conscious effort of positioning my promotions as “Episodes” and not as simply another promotion. This allows me to list them in numerical order on an episodes page which you can see HERE that will exist until the end of time (or until I stop paying my server fees). Now of course I do both interviews AND reviews, but this would work even if you’re just doing written promotions…it doesn’t really matter. It’s as simple as taking your written emails and keeping them “alive” on a blog.

What are the benefits of creating “Eternal Affiliate Promos”?

1. Free Traffic – I’m not a big fan of doing SEO, but overtime I’ve naturally been able to create a stream of steady “free traffic” from Google. Over the past year, I’ve been able to get almost 100 visitors per day from the search engines
2. Rolodex to refer people to – I get emails all the time from subscribers asking about different products that I’ve promoted. It’s really simple for me to refer them not only to the product, but also to my review video.3. And oh yeah…the extra CASH! – See below

The Extra Cash

Let’s take a look at the income I’ve earned from both offers that rebill AND that simply get random sales from being “Eternal Promos”. The commissions below are from promos I did at least ONE month prior to the current month. So, a commission from January wouldn’t be counted for February, but one from December would (I do this so that promos I did at the end of a month don’t influence the numbers).

You’ll notice that I make approximately 10% of my affiliate income from PREVIOUS promos. That means that even if I don’t do ANY promos during a month that I’ll still make approximately $1,500 to $3,000. Now that’s TRUE passive income.

Now it might not sound like a HUGE amount of money, but that’s approximately $18,000 to $36,000 per year…so it definitely adds up.

Start a “blog” or website NOW to set up your eternal promos

Everyone always says that they wished that they had started building their email list sooner, as it’s most people’s MAIN traffic source. Well, after your email list, your blog is the most important asset that you have. It’s your “home” online. It’s the place where you can direct people when they ask about what you do. It’s also a way of documenting your progress.

The easiest way to start your first blog is by using WordPress. I recommend using Traffic Planet hosting as it’s specifically for WordPress websites, it’s fast, and they have amazing customer service. For your domain name I recommend Godaddy. If you do a quick Google search for “Godaddy promo code” you should be able to get your first domain for $1 to $2.

Setting up a WordPress website can literally be done with a few clicks. If enough people request it, I’ll put out a detailed tutorial on how to set up a site.

The Importance of “Eternal Promos” and Income Reports

I’ve been doing income reports since October, 2011. They also allow my promos to live forever, as people are always interested in checkout out my progress over time.

By documenting your income, you’re able to keep track of it for your subscribers, but also for yourself. I have a HORRIBLE memory (ask my wife) and I often need to refer to my income reports to track how my business has been progressing during the years. For me, it’s like a public accountability journal. If I slack off, not only do I know, but my audience knows as well.

Your Eternal Episode Portfolio

As you do promos, over time your episode portfolio is going to grow. Sure, it’s not going to happen overnight, but in a year from now you’ll be happy that you documented everything. You’ll be happy that all those emails that you spent hours writing aren’t “dead” at the bottom of someone’s inbox. You’ll be happy that you have a record to refer back to when you want to see how much better you’re getting at running your business.

Closing Thoughts

Socrates said, “The unexamined life is not worth living”. I say “the unexamined BUSINESS is not worth running”. If you’re not constantly trying to figure out how you can do things better, investing in educating yourself, and trying out new things that scare you, then eventually you will fall behind.

But it’s not too late to start NOW. In a year from now will you remember what you were doing in your business today?

Probably not.

So take this as a sign and set up your Eternal promos today!

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And here are some photos from my life in August and September 🙂